- Below is the content from the press release--
~Amazon Echo Show 5 (2nd generation) powered by Amazon Alexa, tested for usefulness in housework and childcare~.
Amazon is pleased to announce the launch of a demonstration experiment with Saga City (Mayor: Hidetaka Sakai) in Saga Prefecture on the usefulness of its voice assistant (Amazon Alexa) for housework and childcare. This initiative is part of Saga City's 'Men's Participation in Housework and Childcare Promotion Project', and Amazon will provide Amazon Echo Show 5 free of charge to approximately 30 fathers with children under three years old living in the city for a demonstration test on the usefulness of its voice assistant, Alexa, in housework and childcare. The Amazon Echo Show 5 will be provided free of charge to approximately 30 fathers with children under the age of three living in the city. Prior to the experiment, Amazon Japan employees will participate in a round-table discussion for fathers on 18 July (Monday, national holiday), explaining how Alexa can be used for housework and childcare with a demonstration. The results of this demonstration will be announced at the end of September this year.
Demonstration experiment overview:.
Summary: Echo Show 5 with Alexa
( http://www.amazon.co.jp/echoshow5 ) was provided free of charge by Amazon to fathers with children under 3 years old in Saga City. Participants will be asked to use Alexa for housework and childcare, and its usefulness will be investigated and verified. The results of the verification will be announced by Saga City and Amazon at the end of September this year.
Implementation date: Scheduled to start in early August 2022, with the actual survey period lasting approximately two weeks.
Target group: Approximately 30 fathers with children under three years of age living in Saga City Others: For more information on the roundtable discussion to be held prior to the verification experiment, the application guidelines for the experiment and the survey method, please visit the Saga City website ( https://www.city.saga.lg.jp/ ). The number of people eligible to participate in the demonstration experiment will close as soon as the maximum number of participants is reached.
Mayor Hidetaka Sakai of Saga City stated the following about this initiative.
Saga City has set 'Promotion of Gender Equality in the Home' as a priority initiative, and has been working to raise awareness of the cooperation and sharing of responsibilities between men and women in housework and childcare, and to hold lectures and provide information that will lead to practical implementation of the initiative. This year, the Child Care and Family Care Leave Law was amended to make it easier for fathers to take childcare leave, further increasing the need to support fathers' participation in housework and childcare. We hope to pick up on the various issues and needs of fathers in relation to housework and childcare and make use of this information in future measures."
Theunis Scheepers, Country Manager, Amazon Alexa International, Japan, said.
Amazon actively promotes parental leave as a benefit to support employees raising children and we are delighted that Saga City is taking this step to engage fathers with young children in childcare. Through innovations such as Alexa and the Echo series, we offer a range of services to make the lives of our parenting customers more convenient and comfortable: Alexa can answer questions and requests by simply speaking to you, even when your hands are full; it can keep track of your baby's Alexa can answer questions and requests, keep track of your baby's growth and support you in your daily life. We are pleased to combine the knowledge and know-how we have gained from our past initiatives with the innovations created by our Device & Service business to promote fathers' participation in housework and childcare together with the city of Saga."
Amazon, which has been actively involved in the field of childcare, including winning the Excellence Award for its Fire Tablet Kids Model in the BabyTech® Award Japan 2021, will provide its Amazon Echo Show 5 smart speaker free of charge as part of Saga City's male housework/childcare triangle promotion project. Amazon will provide the company's smart speaker Amazon Echo Show 5 free of charge as part of a project to promote male housework and childcare in Saga City.
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