Nagata: It's true that there are products that help regulate sleep rhythms with lamps that emit light that mimics sunlight, and there are smartphone apps that train children to sleep on their own. Furthermore, as more and more data is accumulated about sleep, we may discover some previously unknown "truths about baby sleep". As a media company specialising in baby tech, we would like to provide even more information to support mums and dads.
EXPECT TO MEET A LOT OF DEVELOPMENT MANUFACTURERS AT BTAJ2021
Nagata: Why did you choose to become a platinum sponsor of BTAJ2021?
Ajishi: I became President and CEO in March this year, and one of my management policies was to work on new products and services in the future. One of them was this area of BabyTech. That's why we have been thinking since the beginning of the year about gathering information and starting concrete initiatives in this field. We were able to take this a step further by organising the BabyTech TOUCH event in June, and our board of directors unanimously decided to make us a platinum sponsor of BTAJ2021.
We believe that this is a clear statement of our commitment to the baby tech sector. We also hope that the gathering of the latest baby tech products and services at this event will give us the opportunity to meet the developers, get more information and get them into the distribution channels and into the hands of families who are raising their children.
Nagata: We were so happy when you contacted us to become a sponsor. Four years ago, when we first started working with BabyTech, our website only featured overseas case studies. However, looking back, I feel that we were able to connect with you and Dai Nippon Printing at a great time, and that BabyTech has gradually started to spread in Japan. I would like all companies involved in BabyTech to know that our efforts are being recognised and that we now have a clear path to reach our customers.
"The Akachan Honpo Prize is a company-wide initiative to raise awareness of baby tech
Nagata: Now, on the 1st of December, the BTAJ2021 awards ceremony will take place and there will be an exhibition of your products. I understand that there is a special award this time, the Akachan Honpo Award, which will be voted for by your employees.
Ajishi: When we set up this award, we wanted to have an internal effect rather than an external one. We say we are committed to BabyTech, but there is still a lack of awareness among our employees of what BabyTech is all about. This is a great opportunity for all of us to learn about BabyTech's great products and services, and to spend some time thinking about how they can make our customers happy, and how they can help make babies' lives more enjoyable. We believe that having this time will help us to feel that we are dealing with BabyTech in the future. We are preparing for the Akachan Honpo Awards, which will be voted on by all employees, including those in each shop.
