The BabyTech® Award Japan 2020 powered by DNP Dai Nippon Printing (hereinafter referred to as "BTAJ2020"), which recognizes BabyTech® products and services in Japan, will be presented at the Childcare Expo 2020 to be held from November 26 to 27, 2020. DNP signed a partnership agreement with Papa Smile Inc. in August 2020, and became the title sponsor of BTAJ2020. who are in charge of the project at the company. They work in the Business Design Division of the Information Innovation Business Department, and are engaged in developing new businesses that are not bound by existing perspectives. One of their projects is "Baby Tech". In this interview, we asked them about the background to DNP's involvement in BabyTech, their expectations for BTAJ2020 and the partnership agreement with Papa Smile, and their concept of "co-creation" with various companies in BabyTech.
(Interviewed by.)
Information Innovation Division, DNP Co.
CX Centre 1, Business Design Division, Marketing Group
Naomi Oshima
DNP Information Innovation Division
CX Centre 1, Business Design Division, Marketing Group
Haruna Hamamoto
Ms. Oshima (right) and Ms. Hamamoto (left) who spoke with us this time
A fateful encounter with BabyTech.
Editor: Thank you very much for your time. Right off the bat, could you tell us how your company got involved with BabyTech?
Oshima: Our company's involvement in BabyTech actually began when I rode the Toei Subway Shinjuku Line in December 2019 with my family of three, my husband and daughter. I happened to see an advertisement for "BTAJ2019" near a priority seat while I was wringing my hands over my then 2-year-old daughter, who was, as usual, complaining. We were in a difficult situation, and the ad's message of "supporting childcare with technology" seemed like it would be a great hint for families raising children. I had a hunch. We took photos of the ad on the spot, and the next day we contacted Papa Smile, the organizer of BTAJ 2019.
