Kodomoto Corporation, the provider of the "Mama Papa Map" nursing room search application that won the Excellence Award in the Nursing and Meals category at the Baby Tech Awards Japan 2019, will expand its search service functions in partnership with Meiji Co.
From the press release
(President: Katsuya Matsuda) and Codomoto K.K. (President: Ken Muraishi) will launch a service on 1 April to search for shops selling the "Meiji Hohoemi Raku Raku Milk" liquid infant formula on the "Mama Papa Map" nursing room and nappy changing station search service.
Initially, information on approximately 2,000 shops, mainly in the Kanto region, will be available. We plan to update the information as needed and expand it to more than 10,000 shops nationwide.For moms and dads with infants and toddlers, it's important to know if the place you're going to has a nursing room or diaper changing station. According to a user survey conducted by Mama Papa Map, 86% of users refer to the information on Mama Papa Map when deciding where to go.
On the other hand, liquid infant formula, which went on sale in March 2019, is used not only for disaster stockpiling purposes but also in a wide range of other situations, such as when out with infants and feeding them when returning home, as it does not require formula preparation work. In addition to drugstores and baby goods stores, liquid infant formula is now available at convenience stores, theme parks, service areas, vending machines at some roadside stations, and many other places, making it easy to purchase on the go.
We developed this service with the idea that by adding information on stores selling "Meiji Hohoemi Raku Raku Milk" to the information on nursing rooms and diaper-changing stations on the "Mama Papa Map" so that it can be seen at a glance, we can support mothers and fathers when they go out.
According to Meiji, this is the first time in Japan that such a nursery search search app leads to a liquid milk shop.
Over the past year, we have seen many of the BabyTech Award Japan winners entering into various business partnerships and procurements, and the Awards Committee is pleased to see that the awards are fairly recognizing and introducing valuable products and services.
