- Below is the content from the press release--
MonsterLabo Inc. (Headquartered in Shibuya-ku, Tokyo; Hiroshi Nagata, President & CEO; hereinafter "MonsterLabo"), which provides optimal solutions to clients' issues in the digital domain, has provided comprehensive support from business design to app development for "Wako-chan App," a childcare support app launched today, December 20, 2022, by the Wakodo brand of Asahi Group Foods, Ltd. Ltd. (hereinafter "Wakochan"), a childcare support application launched on December 20, 2022, and provided comprehensive support from business design to application development.
This application supports mothers and fathers in raising their children by providing a variety of essential functions during the breastfeeding period (0 months to 1 year old) and weaning period (5 months to 1.5 years old), such as searching for baby food recipes and products according to monthly age, daily childcare records, sharing functions with family members, and contents useful for child nutrition and dietary habits.
Download the "Wakochan App" here:
iOS https://apps.apple.com/app/id6444157382
Android https://play.google.com/store/apps/details?id=jp.co. wakodo.WakochanApp
■Background of Asahi Group Foods' Development of the Wako-chan Application
One of the major concerns in raising a child is "food management. Especially during the weaning period, there are endless worries such as, "He doesn't eat much," or "I am worried about whether he is getting well-balanced nutrition. In addition, according to a survey*1 of mothers of children aged 0 to 1.5 years, there is a growing need for "recipes by age group" and "time-saving techniques for childcare.
Therefore, Asahi Group Foods, which offers baby formula and baby food under the "Wakodo" brand, decided to develop a new service to solve the problems of baby food that changes with the age of the child and to support mothers and fathers during child-rearing.
Monster Lab was asked to provide DX consulting support, and this project began in September 2021.
■Project Flow
THIS PROJECT CONSISTED OF THE FOLLOWING STEPS: (1) REQUIREMENTS ORGANIZATION, (2) UX/UI DESIGN, (3) APPLICATION DESIGN AND DEVELOPMENT, AND (4) RELEASE. IN PARTICULAR, THE PROJECT INVOLVED REPEATED DISCUSSIONS ON (1) REQUIREMENTS ORGANIZATION AND (2) UX/UI DESIGN, USING OBJECTIVE SURVEY DATA TO CLARIFY THE TARGET OF THE APPLICATION AND WHAT FUNCTIONS WOULD MAKE IT EASIER FOR USERS TO USE.
Main features of the Wako-chan application
- Online Nutritional Consultations
You can make an appointment through the app for an individual 30-minute online nutritional consultation per session with a nutritionist.
This feature is scheduled to begin in February 2023. - Search for baby food recipes and products suited to your age
About 650*2 baby food recipes and 270*2 "Wakodo" brand baby food products are available. - Daily childcare record
allows you to manage various growth records of your child. Daily childcare records such as height, weight, temperature, breastfeeding, sleep, and elimination can be entered, and the recorded information can be summarized and reviewed in a graph. - Manage Food Lists
With over 80 different food lists, you can keep track of the date the food was first eaten and the reaction when the food was eaten. You can also find out which ingredients are edible for each age group and how to prepare each ingredient. - Contents that answer questions about childcare
Various contents about growth, food, and health for each age and month are readily available.
Developer's Voice Masanori Hashimoto, Project Manager, MonsterLab
In the planning stage, we conducted interviews and market research with actual child-rearing parents, and had discussions with the client to find out what functions would make child-rearing a little easier.
As we proceeded with our discussions, we realized that there were surprisingly few apps that had all the various functions and content necessary for child-rearing, and that could be completed in a single application.
As a result, the app was to include many functions, so we tried to make the UI design as uncluttered as possible.
Raising a child is a tough job, but we would be very happy if this app makes it a little easier and allows more people to keep a record of their childcare and feel the growth of their child.
MONSTER LAB WILL CONTINUE TO SUPPORT DX PROMOTION WHILE ACCOMPANYING OUR CLIENTS.
*1
Source: "Survey on Information Needs" (2021, Asahi Group Foods)
https://prtimes.jp/main/html/rd/p/000000110.000059194.html
2
As of December 1, 2022
