- Below is the content from the press release--
BENESSE CORPORATION (HEADQUARTERED IN OKAYAMA CITY, OKAYAMA PREFECTURE; HITOSHI KOBAYASHI, PRESIDENT; HEREINAFTER "BENESSE") ANNOUNCES THE RENEWAL OF KODOMO CHALLENGE TV, AN INTERNET VIDEO DISTRIBUTION SERVICE FOR INFANTS AND TODDLERS THAT HAS BEEN AVAILABLE FOR A FEE. THE SERVICE WILL BE RENEWED SO THAT ANYONE CAN VIEW IT FREE OF CHARGE.
KODOMO CHALLENGE TV IS A SERVICE THAT DELIVERS APPROXIMATELY 400 VIDEO CONTENTS PER YEAR, CAREFULLY SELECTED BY KODOMO CHALLENGE FROM JAPAN AND OVERSEAS BASED ON THE SIX THEMES (THINKING, EXPRESSION, SYMBIOTIC, PHYSICAL, LIFESTYLE, AND ENGLISH) THAT WE WANT TO NURTURE IN EARLY CHILDHOOD. THE SERVICE IS AVAILABLE TO ANYONE IN JAPAN WITH AN INTERNET CONNECTION AND A MOBILE DEVICE. SINCE THE LAUNCH OF THE SERVICE IN 2021, BENESSE HAS BEEN PROVIDING "QUALITY CONTENT FOR CHILDREN BOTH IN JAPAN AND ABROAD. SINCE ITS LAUNCH IN 2021, THE SERVICE HAS BEEN WELL RECEIVED, WITH CUSTOMERS SAYING, "IT'S VERY HELPFUL TO HAVE A SELECTION OF QUALITY CONTENT TO SHOW MY CHILDREN, BOTH IN JAPAN AND OVERSEAS," AND "MY CHILDREN ARE NOW INTERESTED IN NEW THINGS.
With this renewal, we have added a new function that provides recommendations via e-mail for more comfortable viewing, such as information on popular content. The function also recommends the most suitable videos for each target age group, so that each child can learn according to his or her age and developmental stage, in addition to his or her individual interests.
Content Examples
BACKGROUND OF THE FREE PROVISION OF KODOMO CHALLENGE TV
In recent years, the number of families with two working parents has been increasing, and there is a growing expectation and need for the use of video media that can be safely shown to children without the need for parents' time and effort during their busy schedules. In addition, due to the voluntary restraint on going out due to the new Corona, children are spending more time at home, which is increasing the opportunities for children to watch videos on smartphones and tablets. Under such circumstances, we often hear comments from parents that they feel guilty about showing their children videos on their smartphones, or that they are unsure what to show their children now from among the flood of videos on the Internet.
In response to this situation, we have decided to offer this service free of charge in order to deliver quality videos that parents can show their children with peace of mind and that children can enjoy and engage with toddler families nationwide. We will continue to enhance the functions and video content for easy use in various ways.
BENESSE'S KODOMO CHALLENGE TV OFFERS CAREFULLY SELECTED CONTENT THAT IS INTERESTING AND INFORMATIVE FOR CHILDREN. ALTHOUGH FILTERING FOR CHILDREN IS INEVITABLY DIFFICULT ON VIDEO SOCIAL NETWORKING SERVICES, AND THERE ARE CONCERNS SUCH AS THE INCLUSION OF ADVERTISEMENTS, KODOMO CHALLENGE TV CAN BE SHOWN TO CHILDREN WITH PEACE OF MIND, SO PARENTS AND GUARDIANS CAN REST ASSURED.
KODOMO CHALLENGE TV IS NOW FREE OF CHARGE. WE HOPE THAT YOU WILL MAKE USE OF IT AT HOME. ALTHOUGH THE MODELS ARE LIMITED, IT IS POSSIBLE TO WATCH THE PROGRAM ON SO-CALLED "SMART TV" APPLICATIONS. WE HOPE THAT MORE TVS WILL BECOME AVAILABLE IN THE FUTURE.
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