BTA2023 AWARD-WINNING PRODUCTS ANNOUNCED!

BabyTech® Awards 2022" Grand Prize, Excellence Award, and Special Award winners in each category have been selected!

The BabyTech® Awards 2022 have been rigorously reviewed by the judging panel to select the "Grand Prize" for the best product in each of the nine categories, and the "Excellence Award" for the second best product in each category. In addition, the "Akachan Honpo Award" by a platinum sponsor, the "mamatas Award" by a platinum media partner, and the "BabyTech Community Award" by the baby tech community were also selected as special awards.

Breastfeeding and Feeding Section

first prize

Gokan Gosai ( FUNFAM Corporation)

A MEMBERSHIP-BASED HOME DELIVERY BOX FOR BABY AND TODDLER FOOD WITH ACCESS TO A DEDICATED RECIPE WEBSITE AND PARTICIPATION IN ONLINE BABY FOOD CLASSES. AFTER APPLYING FROM YOUR SMARTPHONE OR PC, YOU WILL RECEIVE AT HOME ON OR AROUND THE 25TH OF EACH MONTH FOODS SUITABLE FOR YOUR AGE AND ORIGINAL RECIPES SUPERVISED BY A BABY FOOD RESEARCHER, ALLOWING YOU TO PREPARE YOUR OWN BABY FOOD WITH A SIMPLE STEP. RECIPES ARE AVAILABLE ON THE PURCHASERS-ONLY WEBSITE, WHERE YOU CAN VIEW MORE THAN 400 RECIPES AS MANY AS YOU LIKE. ALSO, IF YOU HAVE ANY FOOD-RELATED PROBLEMS, PLEASE LEAVE THEM TO YASUYO, A BABY FOOD RESEARCHER WHO HAS SUPPORTED 100,000 FAMILIES IN CHILD-REARING OVER THE PAST 10 YEARS. WE SOLVE YOUR PROBLEMS BY TYING THEM TO THE GROWTH OF THE FIVE SENSES THROUGH OUR ONLINE BABY FOOD CLASSES.

From the Jury
  • The way to apply the perspective of "a place to learn about baby food" is commendable, and the fact that it is not ICT-oriented and utilizes data from the perspective of the increasing allergy population suggests a way to intervene in business models to address various risks. The "plus-on" proposal to BtoC is very promising.
  • I thought it was wonderful that it was rooted in the realization that real baby food classes were no longer being held due to the Corona Disaster and that there were fewer opportunities for communication. I was also interested in the story of the company's founding, from a furniture store to the sale of tableware made of bamboo, and then to baby food curation. I look forward to seeing the development of collaborations with various industries.

Children's Learning and Play Division (4 Excellence Awards were selected due to the large number of entries)

first prize

coemo ( takara tomy co.,ltd.)

This is a toy that reads many stories to the child using a "koe" (synthesized voice) that sounds just like Mom and Dad. In response to the needs of children who want to read stories to their parents, but find it difficult to do so every day, we have realized a "new reading experience" by reproducing the koe of their mothers and fathers. By increasing the number of enjoyable hours spent interacting with the storyteller, we nurture a healthy and rich child-rearing environment for both parents and children.

From the Jury
  • It is a functional answer to the question "I want to read to my child, but I don't have the time..." The cute form, warmth, and softness of the product are also highly appreciated. It is a functional product that answers the question "I want to read to my child, but I don't have the time. It would be fun to combine it with lighting, sound, and fragrance in the future.
  • While I am relieved to see this type of service from the company, I would like to see further efforts to make the "difference" between the actual reading of the book by the parents and the actual reading of the book to the child so that the child can enjoy the experience.
  • Making coe at the coe station is fun but surprisingly time-consuming. We look forward to future developments in koe making. The main unit works on its own as long as you transfer a story from your smartphone, so parents who do not want to bring their smartphones into the bedroom will find it satisfying to use.

award of excellence

Tale-Bot Pro Set ( Kumon Publishing Co., Ltd.)

This is a robot-type programming material that can be played and learned with fun from the age of 3. No computer or tablet required. Simply press the buttons on the robot itself for easy programming. There are only nine commands to move the robot: "move forward," "move backward," "turn right," "turn left," "record voice," "dance," "run," "reset," and "repeat," but the movement patterns are infinite. By operating the buttons while imagining the robot's movements in your mind, you will be able to "learn programming". Place the robot on the provided map and program its movements to reach its destination. The robot provides voice guidance in 8 languages, so you can familiarize yourself with foreign languages as well as programming.

DIGICORO (D IGICORO Inc.)

Seeing, hearing, and touching are all mixed together in this toy. Digicoro is rolled around on the iPad by the child holding it with his or her hands; it is important for the development of the child's brain to not only play with the iPad with one finger, but also to hold and touch it with the child's hands. This toy is like a fusion of digital and analog. This is an educational toy that expands play and learning with the number of apps. A completely new way to play with the iPad that can be played with even without a WiFi connection by downloading the apps. No batteries or recharging is required. The apps range from 3 to 10 years old and include a variety of colors, sounds, images, rhythms, biological observations, and games. As children play, they learn and develop their imagination. The more apps there are, the more possibilities there are.

Pocket Zukan ( AHIRU Corporation)

This is an illustrated book that helps children learn words not only by looking at them, but also by touching and listening to them.
Touching the book plays animations and sounds, making it fun for young children to learn.
Even if they cannot read, they can learn from the sound, so they can start from the age of 0 and learn words with accurate pronunciation. It is also intuitive to operate and is designed so that it does not require the hands of parents who are busy with household chores or work.

Dora Kids Online ( Shogakukan-Shueisha Productions)

This is an online class that prepares students for elementary school and provides learning support from the comfort of your home. Even shy children can participate from the safety of their own home and gradually become familiar with the classes where the teacher speaks to each student in the comfort of their own home. The classes are a form of active learning in which children interact with Doraemon, their teachers, and local friends they would not normally meet, and through continued interaction, they will acquire knowledge and experience before they know it.

Safety measures and oversight Department

first prize

CuboAi Baby Nemenem Watching Set ( Yun Yun AI Baby Camera Co.,Ltd)

The set of two products is the "CuboAi Baby Nemen Mamoru Set".

●CuboAi Smart Baby Monitor
Highly functional smart baby monitor packed with AI artificial function technology in a cute little bird-shaped body
Smartphone app alerts you when a sleeping baby's face is covered by a foreign object or turned over. It also detects and notifies you of crying and coughing. It can record a clear image of your sleeping baby at night and performs sleep analysis. Cute sleeping figures and smiling faces can be automatically captured.

CuboAi Baby Sensor Pad
Optional product that detects continuous fine movements of the baby by simply placing it under the mattress and works with CuboAi Smart Baby Monitor for more advanced baby monitoring.

From the Jury
  • I think this is a very good device in terms of watching over newborns to prevent accidents while they are at home. I appreciate the functions of watching over the child while sleeping and detecting intrusion into dangerous places even after the child waddles around. The addition of a function that detects coughing makes it a tool that enables "moderate monitoring" and "watching over the child while securing time for oneself.
  • Various products have already been proposed for monitoring, but we felt that the product/service has matured as a product and service.
  • As an intelligent baby monitor, it is probably the most complete in terms of products from various countries and products distributed in Japan. Some users say that the number of alerts is too frequent, but if it alerts them without missing any worrisome moments and the results are safe, I think it is enough to evaluate and notify the danger at this moment.

award of excellence

Lunch with Childcare at Kokoruku ( Kokoruku Co., Ltd.)

We have partnered with restaurants, esthetic salons, and classes that are difficult to visit with small children. We plan with the restaurants to offer all services with childcare, and post and sell the plans on the Kokoruku website. While mothers and fathers are using the service, we dispatch our certified childcare staff to private rooms in the restaurant or vacant rooms in the neighborhood to provide childcare space and take care of the children. This service reduces the burden of childcare by encouraging mothers and fathers to secure "time for themselves," and supports childcare with a relaxed mindset.

Heat Watch Canary ( Biodata Bank, Inc.)

THE DEVICE DETECTS A RISE IN DEEP BODY TEMPERATURE, WHICH IS THE STARTING POINT FOR THE ONSET OF HEAT STROKE, AND NOTIFIES THE WEARER TWO STEPS BEFORE THE ONSET OF HEAT STROKE WITH AN ALARM AND LEDS. THIS WEARABLE DEVICE CAN BE USED FOR ONE SEASON AT A TIME, AND ENCOURAGES THE WEARER TO REPLENISH SALT AND WATER AND TAKE A REST IN A COOL PLACE.

Fertility and Pregnancy Department

first prize

Pregnancy and lactation! Asumama Course" ( Advice course within the AI diet management application "Asken")
(ASKEN Co., Ltd.)

Newly created within the AI diet management application "Asuken" is an advice course for pregnant and lactating women that supports the management of nutrition and weight during pregnancy and lactation.
It allows users to manage their weight and nutrition during pregnancy and lactation at once, and provides advice on tips for well-balanced intake of nutrients of which they should be particularly conscious.
The "Nutrient Graph" displays excesses and deficiencies of necessary nutrients, which can be easily checked daily, as well as the approximate weekly weight and "OK/NG food list" can also be checked.

From the Jury
  • I feel that it is significant that "Asuken," which has an established reputation as a food management application, has started its service as a step forward involving the first 1,000 days of life. I hope that the application will accumulate basic data on food and nutritional management and physical condition of mothers and children, and lead to the dissemination of information from Japan to the world as a tool and scheme for the health of infants and young children.
  • Low body weight among women is a social problem in Japan, and on the other hand, weight management for pregnant women, including after delivery, seems to be difficult, so I think such an application is significant.
  • Pregnant women, especially during morning sickness, will appreciate the advice that is given to them even when they don't want to eat anything or can only eat a little. The advice on essential nutrition and ingredients according to the time of year is well established in previous Asken apps, so you can rest assured that you are in good hands.

award of excellence

MommyTummy: Pregnancy Experience System
(Kosaka Laboratory, Department of Information Media, Tokai University)

This system allows you to simulate the pregnancy process from conception to the last month of pregnancy. Naturally, men cannot become pregnant. Even if your partner says to you, "Think about how I feel as a pregnant woman!" but men cannot understand it. However, MommyTummy allows men to experience the physical burden of pregnancy and the joy of carrying a baby to term. Through this experience, we aim to create an environment where men can understand the feelings of pregnant women and treat them naturally.

Health and daily care Department

first prize

Maternal Child Mo Childcare DX Childhood Immunization Service ( Maternal Child Mo Co., Ltd.)

This service supports online procedures for infant immunization for child-rearing households, local governments, and medical institutions.
Parents and guardians of child-rearing households living in areas where this service is available can complete and submit the preliminary checkup sheet online via the "Maternal and Child Health Handbook" application, reducing the time and effort required to fill out the form on paper.
Municipalities and medical institutions that have introduced this service can check and manage the preliminary checkup sheets and vaccination records recorded in "MCHMo" online, preventing vaccination errors, eliminating the need to digitize paper, and providing information in a timely manner, making complicated administrative work more efficient and sophisticated. This will also eliminate the need to digitize paperwork and provide information in a timely manner.

From the Jury
  • I THINK IT IS WONDERFUL THAT THE PROBLEMS OF USERS, LOCAL GOVERNMENTS, AND MEDICAL INSTITUTIONS HAVE BEEN SUCCESSFULLY SOLVED THROUGH DX PROMOTION. I FEEL THAT THIS IS A GOOD EXAMPLE OF THE DIGITIZATION OF THE MCH HANDBOOK AND ITS EFFECTIVE USE OF DATA, WHICH IS THE AXIS FOR LOCAL GOVERNMENTS TO PROVIDE CHILDCARE SUPPORT WITHOUT OMISSION AND WITHOUT FAIL. I ALSO FEEL THAT THIS SYSTEM HAS POTENTIAL AS AN EFFECTIVE TOOL FOR SUPPORTING MOTHERS AND CHILDREN REGARDLESS OF THEIR NATIONALITY OR STATUS OF RESIDENCE.
  • It is often overlooked, but it was something I felt every time I raised my children and felt the hassle.
  • The benefits that can be enjoyed simply cross over to the three parties and are clearly a high level proposed product. This is a proposed product in an area where the significance of digital transformation exists in the first place. This is a proposal that we can look forward to in the future as a lubricant involving organizations other than local governments.

award of excellence

Pillow/bed that creates a comfortable posture for pregnant women/late-term mothers ( Ax Robotix, Inc.)

Pregnant women and postpartum mothers who are having trouble fitting into their pillows/beds due to changes in their body shape compared to normal can prevent their sleep quality from deteriorating by having the robotic pillow/bed transform into the shape they want on that day.

Mamaroo Multi Motion Baby Swing ( Smart Trading Co., Ltd.)

The only* multi-motion baby swing that replicates the natural movements of a parent, this baby swing uses five different motions to play with the baby in place of mom or dad.
(*As of the release date, according to Smart Trading Co.)

Commemorations, Records, and Memories

first prize

Memory of Pillar ( mui Lab Co., Ltd.)

This product was created in the hope that the custom of inscribing a child's height on a pillar or wall, a custom common worldwide, will be digitized and become a medium for touching past memories and recollections that will strengthen family ties.
Children's height, doodles, messages, etc. can be drawn by touching the pillar with the included digital stylus and recorded as digital data. These information are stored in the cloud and can be retrieved at any time, aiding family communication. The system was also developed in the hope that by registering family "special days," past messages will suddenly come to life on those days, helping to strengthen family ties through experiences that immerse the user in memories that have faded into the distant past and provide unexpected insights.

From the Jury
  • We empathized with the fact that the interface is an object and service that embodies the ignition of communication between people, rather than directly connecting digital and human. Purpuse is also wonderful because it "promotes digital technology that is always close to people's hearts." Purpuse is also wonderful.
  • I FELT THAT IT SHOWED WHAT ONE UI SHOULD BE LIKE IN TERMS OF CHILDCARE.
  • It reminded me of the nostalgic scenery of the Showa period, called "emo". The idea of how to bequeath the word "daikoku-bashira" as something meaningful to future generations...the idea is very wonderful. I felt the need to think about how to bequeath quality analog materials unique to the Showa period to future generations in the field of childcare through proposals such as this one.

award of excellence

Sensei mite! (Lucre Corporation)

A photo and video sharing service that connects childcare providers and parents based on the concept of "growth sharing.
With "Sensei-Mite! allows caregivers to share photos and videos with parents in real time by simply taking pictures.
It is the only way to relieve the anxiety and worry of parents who work away from their children, wondering "How is my child doing right now? This is the only way to resolve the concerns and worries of parents who work away from their children.
The only thing the caregivers need to do is to take pictures. This eliminates the need for time-consuming administrative tasks such as organizing, uploading, and distributing photos.
While simplifying the photo-related work of the childcare provider, the system also enables the "sharing of growth" that parents want to see.
The system benefits both the childcare facility and the parents and strengthens the relationship of trust between the two.

Parent Support Services

first prize

Codomel," Connecting Mottainai to the Future ( JP Holdings, Inc.)

This is a matching service where users, mainly those of child-rearing age, list and purchase reused items, mainly baby items, clothing, and other child-rearing related items, individually on the Web, as well as provide information and services related to child-rearing and products that are in high demand by the child-rearing generation.
The service also provides information and services related to child-rearing as well as products and services that are in high demand among the child-rearing generation.

From the Jury
  • I salute you for launching a platform for ethical distribution of things that reduces various losses while utilizing a network of operating facilities across the country. I thought it was a good service that helps people naturally learn to treat things with care and pass them on to the next generation.
  • I thought it was a wonderful product development from the perspective of parents, taking advantage of JP Holdings' economies of scale as a major childcare provider, and perfect from the perspective of the SDGs, allowing children to feel familiar with reuse from an early age.

award of excellence

iiba, a platform specializing in "good places to raise children" ( iiba Co., Ltd.)

This is a map application that allows users to earn points by recording their activities. By linking the point economy to child-rearing, we are adding realistic value to the previously invisible experience and know-how of child-rearing. In addition to recording users' movements and activities, users can earn points by sharing word-of-mouth from a child-rearing perspective on the map. The accumulation of data will result in a map optimized for users raising children, and will contribute to behavioral design that encourages local consumption and economic development.

Famm School ( Timers Inc.)

This is a one-month short-term intensive online school that allows students to attend with their children and learn skills such as web design, graphic design, and video creator. Babysitters are available free of charge for students, and the small class size of up to 8 students makes it easy to ask questions and receive feedback from the instructors. Aiming to create a society in which women engaged in child-rearing do not have to give up their careers, the school offers various courses that lead to career advancement, smooth return to work, and new ways of working such as working from home.
After graduation, we provide support programs for starting work-at-home programs, guidance to exclusive communities, and career counseling free of charge, and our graduates are expanding their activities in various fields.

CHILDCARE ICT DIVISION

first prize

Video Media for Gifted and Developmentally Disabled Supporters: incluvox
(voice and peace Co., Ltd.)

Video media for supporters of gifted and developmental disabilities. The target audience is "parents of children with gifted, developmental disabilities, gray zone, and other characteristics," "caregivers and educators at daycare centers, kindergartens, schools, and lessons," and "business people.
There are two main types of videos. There are 300 "one-minute videos on support methods" that can be used like a dictionary and "10-minute videos on expertise and the latest information delivered twice a week. All of the videos are subtitled and narrated, so they are used as learning materials to enhance knowledge in a "short time, while listening, while watching" at anytime and anywhere in your spare time.

From the Jury
  • I completely agree that we need to change our perception of developmental disabilities and giftedness, as symbolized by the word "rehabilitation". I hope that this will be the beginning of a society that recognizes developmental disabilities as part of individuality and allows people to live and work in the same way.
  • The platform distributes video content as a "medium" for research on developmental disabilities itself, and because the content is actively selected for viewing on the platform, a huge amount of information is required for the content, but there are enough types of videos to meet the requirements, and the monthly fee is very low. We felt that the videos would be of great value as training videos at daycare centers and child development centers.

award of excellence

Risk Assessment AI Evaluation System for Children in Need of Support ( Kanamik Network, Inc.)

BASED ON THE "COMMON RISK ASSESSMENT TOOL FOR CHILD ABUSE BY CHILD GUIDANCE CENTERS AND MUNICIPALITIES" PUBLISHED BY THE MINISTRY OF HEALTH, LABOUR AND WELFARE, THE "RISK LEVEL" AND "RISK FACTORS" OF HIGH-RISK FAMILIES ARE VISUALIZED BEFORE A CHILD IN NEED OF ASSISTANCE OR PROTECTION BECOMES SEVERELY ABUSED. IT IS A RISK ASSESSMENT AI EVALUATION SYSTEM THAT VISUALIZES THE "RISK LEVEL" AND "RISK FACTORS" OF HIGH-RISK FAMILIES BASED ON THE "COMMON RISK ASSESSMENT TOOL FOR CHILD ABUSE FOR CHILD GUIDANCE CENTERS AND MUNICIPALITIES" PUBLISHED BY THE MINISTRY OF HEALTH, LABOR AND WELFARE, AND SUPPORTS PROMPT RESPONSE BY LOCAL GOVERNMENT CHILDCARE SUPPORT DEPARTMENTS AND PUBLIC HEALTH NURSES, ETC. IT ALSO REDUCES THE WORKLOAD OF EMPLOYEES WHO ARE BUSY WITH THEIR DAILY TASKS AND RECOMMENDS CASES REQUIRING IMMEDIATE ACTION.

HoiCa" childcare business support service ( HappyLifeCreators Inc.)

This service is designed with the hope that teachers, children, and parents will be happy by streamlining the cluttered office work and spending more time with their children.
First of all, the simple operation screen is designed to be easy to use even for those who are not good at using PCs.
Efficient and simple management of arrival and departure times using IC cards and tablet terminals accurately records the arrival and departure times of children.
Parental communication can be completed via LINE, and information can be distributed to parents via LINE, such as announcements of announcements, events, and emergency notices in the event of disasters.
In addition, the system manages attendance records, outputs data to Excel, and manages parent contact information.

Efficiency of household chores Department

first prize

Childcare and housework sharing support application "My Family's Trisetsu" ( Pigeon Corporation)

This is a mobile application that supports "family becoming more of a team" by allowing couples to easily share their unique childcare and household chores, even when they are busy taking care of their new baby and have little time to communicate with each other. The mobile application is designed to help "make the family more of a team.
The application allows users to create "trisets" using videos and images of childcare and household chores that differ from one family to another, and share them with their partners. Also, you can send "help" to family members for childcare and household chores using the registered trisets, and the list of help is also useful for task management.

From the Jury
  • The differences between married couples, and perhaps even between the parents' generation, tend to occur individually and become a point of blurring and frustration regarding various matters around childcare. I thought it was a good app that could wipe out such stress. I think it may expand beyond childcare and housework.
  • Supporting the sharing of procedures, rather than mere communication, would be helpful in preventing discord in the home.
  • I thought it was interesting. While the convenience of the product is a good thing, it actually exposes the difficulty of communication between working couples and also provides a glimpse into the background of the increasing number of divorced families. As a leading company in the industry, we hope that Pigeon will continue to develop products that are in line with the times.

special prize

Akachan Honpo Prize

Asuiku" temporary childcare search and reservation service available via smartphone & LINE ( grow&partners Co., Ltd.)

When you need to leave your child with someone for a while, this service allows you to search for and reserve a temporary childcare center where you can leave your child with peace of mind 24 hours a day, 365 days a year via smartphone and LINE.
All information on parents and children can be entered from a smartphone, and advance payment can be completed, making the hassle of making temporary childcare reservations paperless and cashless. Once you have completed member registration, reservations can be completed in one minute at any daycare center. There are also plenty of photos and videos showing what the daycare center is like, so you can take your time choosing a temporary daycare after your child goes to bed.
We provide a management system specialized for temporary childcare services to the childcare centers that accept the children. Complicated tasks such as accepting reservation calls and paper-based customer management have been cut in half, and the quality of childcare has been improved through the digitization of childcare records.

Akachan Honpo Award Comment on the selection

As a comprehensive child-rearing support company, Akachan Honpo believes that our mission is to contribute to society by creating new values that bring smiles to the faces of all families. Asuiku" was selected for the "Akachan Honpo Award" by a vote of approximately 1,700 people, including staff who interact with customers in the stores.
By providing easy access to temporary childcare services, Asuiku is a strong ally in times of illness or emergencies, and by giving mothers and fathers time to let off steam, they can bring smiles to their faces. I believe that "Asuiku" will make this a reality.

mamatas award

CuboAi Baby Nemen Mamoru Set ( double winner with the Grand Prize in the Safety Measures and Mamoru category)

mamatas award comment
  • It's been around for a while, but the technology is up-to-date and good.
  • I felt this was a good choice for Mamatas as it would fit the theme of "More Freedom for Moms.
  • PARENTS' GENERATION CRITICIZES ME FOR USING SUCH A SYSTEM, AND I FEEL GUILTY ABOUT USING IT, BUT IT IS ACTUALLY VERY CONVENIENT TO USE, AND I THINK THAT 2021 CHILD-REARING IS A WAY TO CREATE A RELAXED MINDSET FOR MOTHERS BY MAKING FULL USE OF AI.
  • I'm still a little worried about just watching on the monitor, so it's nice to have the ability to see how the baby is doing even better!
  • The alert feature is by month and it's awesome! The "Dangerous Area Alert" is revolutionary! The ability to eliminate the burden on moms and dads through the power of technology is truly what 2021 is all about! I am very pleased with this.
  • I think more and more people are using cameras to watch over their children. Among them, I thought the function to record and analyze sleep and the ability to take pictures of memories were new and nice.

BabyTech Community Award

Memory of Pillar ( double winner with the Grand Prize in the Commemorative, Record and Memory category)

BabyTech Community Voter Comments
  • A product that I could want. Also, the naming is good.
  • I want a product that I will want to touch first, simple as that! I can think of many ways it can be used, but the reason I chose it is that I think it will be useful for many years.
  • IoT products that involve hardware are inevitably more expensive due to their nature, but it is difficult to decide how much to spend on a product that will be used only for a limited period of time... In that respect, this one is good in that it will be used for a long time.
  • Childhood goes by so fast. I thought it would be nice if I could record those days in various ways.