- Below is the content from the press release--
[Men have childcare problems too! Survey on the inconvenience and discomfort that men and women experience when raising children] - also a list of childcare services that men have actually been happy to use.
Toy subscribe and rental service Toysub! (Head office: Nakano-ku, Tokyo; Representative Director: Norimichi Shida) conducted a survey of 2,267 men and women (518 men and 1,740 women) in their 20s to 50s with children up to six years old in March 2022 on their attitudes towards the inconvenience and discomfort that men and women experience when raising children.
The survey found that the top inconveniences and discomforts felt by men in relation to childcare were difficulty in accessing nursing rooms and securing nursing space, and feeling an atmosphere of difficulty in taking parental leave in the workplace. In addition to issues with public facilities, the survey results suggest a lack of understanding of male childcare in the workplace.
In addition, many respondents said that they proactively adopt convenient services that can reduce the burden of childcare on married couples and stimulate communication between them and their children.
Comparison of parenting worries of dads and mums! The No. 1 thing that mothers felt inconvenienced or uncomfortable about while raising their children was 'procedures for entering nursery school, kindergarten, primary schools, etc.'.
35.7% of fathers said they had experienced inconvenience or discomfort in using the nursing room.
Q. AS A MOTHER (FEMALE GUARDIAN), HAVE YOU EVER FELT INCONVENIENCED OR UNCOMFORTABLE IN THE FOLLOWING SITUATIONS? (MULTIPLE CHOICE ALLOWED)
Top three items]
1st Procedures for entering nursery school, kindergarten, primary school, etc. 41.8% (number of responses = 731)
2nd Use of nappy-changing space 38.2% (668)
3rd Procedures for taking parental leave 32.5% (569)
41.8% of mothers said they had 'felt' inconvenience or discomfort with the procedures for enrolment in nursery schools, kindergartens and primary schools. 13.9% of fathers answered 'yes' to this item, suggesting that in many cases, mothers are in charge of the enrolment and admission procedures.
Q. AS A FATHER (MALE GUARDIAN), HAVE YOU EVER FELT INCONVENIENCED OR UNCOMFORTABLE IN THE FOLLOWING SITUATIONS? (MULTIPLE CHOICE ALLOWED)
[Top 3 items]
1st Use of nursing room 35.7% (number of responses = 185)
2nd Workplace reaction to taking parental leave 33.0% ( (171)
3rd Use of nappy changing areas 32.4% (168)
On the other hand, the top responses from fathers were 'use of nursing rooms', 'workplace reaction to taking parental leave' and 'use of nappy changing spaces'. The majority of fathers said that there are still very few nursing rooms and nappy changing spaces that men can also use, and that it is difficult for them to use these facilities. The results made us think about fathers' childcare, both in terms of facilities and awareness.
Real comments from dads on their demands for improvements to society when raising children as a father.
Q. IN PARTICIPATING IN CHILDCARE AS A FATHER, ARE THERE ANY SITUATIONS OR THINGS THAT YOU WOULD LIKE SOCIETY TO IMPROVE? (EXCERPTS)
That's handy! What parenting-related services do dads recommend?
Q.PLEASE TELL US ABOUT ANY SERVICES, SCHEMES OR SYSTEMS THAT YOU FOUND USEFUL OR FAVOURABLE FOR YOUR PARTICIPATION IN CHILDCARE AS A FATHER.
- I would be happy if there were cool and accessible childcare products for men that would not be uncomfortable. (Kumamoto, 35 years old)
- Local authority childcare advice systems and playrooms (Hiroshima, age 34).
- Toy sub! and other toy subs and picture book subs (Gifu, 40).
- Toy sub! I started to ask for toys at the and it made it easier for me to play with them. (Tokushima, 39 years old)
- Application summarising the location of multipurpose toilets (Tokyo, age 43).
- Photo-sharing and schedule-sharing apps (Chiba, age 34)
Overall, the results show a marked preference for services related to facility use, such as male-accessible nursing rooms, nappy-changing stations in men's toilets and lifts that give priority to pushchairs, highlighting the concerns that men have about facility use when raising children.
Not just for mothers! For fathers too! Educational toy subscription and rental service Toysub! What is it?
▼ Survey outline
■Survey target: 2,267 men and women in their 20s to 50s (518 men and 1,740 women) with children up to six years old
■Survey period: 15 Feb 2022 to 21 Feb 2022
■Survey method: internet research
*This survey was rounded to the first decimal place. Please note that the total figure may not add up to 100%.
Overview of Trana Corporation]
Name: Trana Corporation
Representative: Norimichi Shida, Representative Director
Location: 7F EFG Building, 1-12-8 Maruyama, Nakano-ku, Tokyo
Established: 6 March 2015
Main business: subscription rental service for educational toys for 0 years 3 months - 6 years old, "Trana". Toysub!" ( https://toysub.net).
Corporate website: https://torana.co.jp/
Official Instagram: https://www.instagram.com/toysub_kids/
Official Twitter: https://twitter. com/toysub_
<"Toysub!" Service overview＞
This is an educational toy and toy subscription service for infants and toddlers aged 0 years, 3 months to 6 years old, which began operating in November 2015. Toysub! allows for the exchange of six educational toys/toys for infants and toddlers (five toys for children aged 4 and over) every two months minimum. Based on questionnaires completed at the time of application and when the toys are returned, our dedicated planners select the most suitable toys for each family and regularly deliver toys to infants and toddlers who are growing rapidly.
The organisation has expanded under the corporate vision "Let's increase happy parent-child time". Toysub!", which plays a role in Trana's mission to "connect toys and parents and children". had more than 10,000 users as of October 2021 and was voted No. 1 in the number of customers in the educational toy subscription service market in a survey conducted by TPC Marketing Research Inc. in August 2021. The company also aims to contribute to the SDGs (Sustainable Development Goals) by reducing toy waste and respecting the rights of employees.
Toy subscribe and rental service Toysub! which operates a childcare service, conducted a survey of men and women in their 20s to 50s with children up to the age of six on their perceptions of the inconvenience and discomfort that men and women experience when raising children.
The survey results showed that, as the title suggests, the top inconveniences and discomforts felt by men in relation to childcare were difficulty in accessing nursing rooms and an atmosphere where it is difficult to take maternity leave.
Let's have a look at the details from the press release.