BTA2023 AWARD-WINNING PRODUCTS ANNOUNCED!

with akachanhonpo wins HAPPY WOMAN AWARD 2022 for SDGs in the corporate category. With BabyTech is also working to solve social issues.

From the Editor

Akachanhonpo, a platinum sponsor of BTAJ2021, is a company that provides comprehensive support for childcare and aims to create a society in which children can be born and brought up with peace of mind by resolving social issues that can be seen through "life with babies". One of these initiatives, "with akachanhonpo", has won the "HAPPY WOMAN AWARD 2022 for SDGs" in the corporate category, which is awarded to companies that contribute to the development of a sustainable society, develop products and services that support women and promote their activities. We are pleased to announce that we have won the award.
We at Papa Smile are working with them on the "with BabyTech" initiative.

Let's have a look at the details from the press release.

- Below is the content from the press release--

Ltd. (headquartered in Chuo-ku, Osaka City), a provider of products, information and services related to pregnancy, childbirth and childcare, has won the "HAPPY WOMAN AWARD 2022 for SDGs", an award given to companies that contribute to the development of a sustainable society and promote the development of products and services that support women. HAPPY WOMAN AWARD 2022 for SDGs".

As we celebrate our 90th anniversary in 2022, we have witnessed many pregnancies, births and child rearing. The environment surrounding "life with a baby" is full of challenges. As a company that provides comprehensive support for child rearing, we aim to realize a society in which people can give birth to and raise their children with peace of mind by learning more about "life with babies" and solving the social issues that emerge. We are pleased to announce that one of our initiatives, "with akachanhonpo", has won the Corporate Category Award.

Company Award "with akachanhonpo" for co-creation

The "with akachanhonpo" concept

By working "together" with various people and companies, we aim to solve the problems of pregnancy, childbirth and child-rearing that we cannot solve on our own.
We aim to create a society in which anyone, anywhere, at any time, can give birth to and raise a child with peace of mind.

Since November 2021, we have been working together across business domains, regardless of industry or size, with the aim of co-creating new value.
For example, we propose solutions to a wide range of issues that are intrinsic to people's lives, such as "mind and body", "food", "technology", "interaction" and "memories". New initiatives and updates will be posted on the official Akachan Honpo website as they become available.

with akachanhonpo"
available on the official akachanhonpo website

http://www.akachan.jp/with_akachanhonpo

Example of "with akachanhonpo" initiative

With Midwife and her team of midwives
A new value for money experience.

With babylife is an initiative by Babies'-Honpo, together with midwives who are experts in childcare, to provide the best information for every day with and hoping for a baby. For example, we will deliver professional video content supervised by midwives, and create opportunities for anyone to communicate with midwives through Twitter [with babylife], providing a new experience that allows people to easily learn about pregnancy, childbirth and childcare, and relieve their anxiety at any time. We will provide a new value of experience.

Oisix, a professional food company, and Baby Honpo, a company that knows all about life with babies, work together to solve social issues related to food.

Thinking about the daily menu, procuring and cooking ingredients, and making baby food can be time-consuming... To solve these food-related problems, we have started to consider a cooperation with Oisix. We will support mothers and fathers who are busy with childcare and work, but still want to eat good food.
We want people to enjoy their family meals with a smile.

In-store promotion at Akachan Honpo
Technology in childcare
Make life with your baby smile.

By proposing a new approach to solving the worries and anxieties of child-rearing with the help of technology, we believe that family life, including child-rearing, can be made more convenient, enjoyable and enriched.
, together with Papa Smile, which promotes BabyTech®, will provide an opportunity for those involved in childcare to experience BabyTech® first hand. We are looking to the future and taking on the challenge of 'new parenting'.

BabyTech® is a registered trademark of Papa Smile Co.

https://www.akachan.jp/babytech/

Based on the concept of "with akachanhonpo",
aims to solve social problems.

'HAPPY WOMAN AWARD 2022 for SDGs' / International Women's Day Award Ceremony
Award ceremony on Tuesday 8 March 2022

The United Nations has designated 8 March as International Women's Day to address issues related to sustainable development, gender equality and women's empowerment.
The HAPPY WOMAN Executive Committee is organizing the HAPPY WOMAN FESTA on this International Women's Day to provide a place for learning and awareness towards the realization of a gender equal society where all people can live happily. In the course of the event, we award prizes to companies that have contributed to the promotion of women's activities.

https://happywoman.online/pressrelease/hwa2022_entry/