- Below is the content from the press release--
Over 70% of parents are using the internet to prepare for Christmas. Educational toys and picture books are popular gifts for children.
Sen Corporation (Head office: Chiyoda-ku, Tokyo, President: Nobuaki Chiba, hereinafter referred to as "Sen"), a company which provides a childcare tech service to enrich the childcare environment for parents and preschoolers with the help of technology. The survey was conducted on 376 parents with preschool, kindergarten and school children.
As a result of the survey, 76.47% of preschools and kindergartens plan to hold a Christmas event this year, including 50.88% that will have a fun party (*1) and 25.59% that will have a presentation (*2). In terms of the content of the event, many preschools plan to hold a "fun party", almost twice as many as those that plan to hold a "presentation".
Regarding the photography and video recording of the events, the parents who answered that there would be a fun event said that they would like the event to be open to the public and sold (85.8%) and to be open to the public and sold (57.39%), while the parents who answered that there would be a presentation event said that they would like the event to be open to the public and sold (85.8%) and to be open to the public and sold (66.67%). Parents who answered that they would like their child's presentation to be photographed (85.8%) or filmed (66.67%), with or without parental participation, tended to want their child's presentation to be photographed or filmed. In addition, there was a slightly higher demand for video recording in the presentation event than in the fun event.
When asked about the extent to which they use the internet and digital media to prepare for Christmas events at home, the majority of respondents said that they buy gifts (74.2%) and gather information (63.03%), followed by buying Christmas cakes (35.9%), decorations (26.6%) and food (21.28%). Buying Christmas food (21.28%)". The reasons given for ordering online were "24/7 access to information and ordering (82.32%)", followed by "Quantity and variety of information (62.9%)" and "Easy delivery to my home (61.45%)".
Furthermore, about 90% of the children aged between 3 and 8 years old believe in Father Christmas. When asked if Santa really exists, parents answered "yes" (85.64%), "no" (11.44%), "no" (0.27%), and "other" (2.66%). This means that more than 80% of parents agree that Santa Claus exists. About 65% of the parents answered "I tell my children that I imagine Father Christmas like in the picture books" and "I want my children to be excited at Christmas. It's more fun when there are dreams. Many parents tend to tell their children about the world in picture books because "I want my children to be excited about Christmas and it is fun to have dreams".
1 Fun Day: An event held in the school without parental participation.
*2 Presentation: An event in which children present a play or other activity and parents are invited to watch.
Summary
The tendency for nursery schools and kindergartens to hold a Christmas party was high, and the parents expected that their children would enjoy it. On the other hand, the results of "Presentation Day" and "Sports Day" (*) show that parents tend to expect to see their child's growth when the event requires a lot of practice and presentation.
In terms of the use of the internet for Christmas at home, we have seen a certain amount of online use not only for buying presents, but also for buying Christmas cakes and food. There is a wide range of online services available to meet the needs of parents, such as customisable meals and event kits, which are becoming more and more popular.
Topics of the survey results
More than 70% of preschools hold Christmas parties, and more than 80% of parents would like to sell their photos. More than 70% of preschools hold Christmas parties, and more than 80% of parents would like to sell photos.
2. Most parents use the internet to prepare for Christmas. More than 70% of parents purchase gifts online.
3. Educational toys and picture books are popular gifts for children.
4. About 90% of children aged 3 to 8 believe in Father Christmas. About 90% of children aged 3-8 believe in Father Christmas. 80% of parents say "yes" to their children's question.
Our Christmas event photography trends
Number of cameramen dispatched for December's "Yes Cheese! Photo" December cameramen dispatched: 121% of last month's total
■Video transmissions of December's events: 1st place "Presentation" 2nd place "Christmas Event
For our "Yes Cheese! Photo", the number of photographers dispatched for the
event on December increased by 121% compared to the previous year, with the increase in the number of centres which made the proportions of the
event even better than last year. The number of cameramen dispatched to the event has increased by 121% compared to the previous year. This can be seen in the increase in the number of preschools that have made the proportion of their events proportionate to their proportion of the total number of preschools.
In addition, the "Yes Cheese! Movie", a platform service that makes it easy to distribute videos to parents,
ranked the number of videos distributed by content on December 2020 as number one, "Presentation/Play
", number two, "Everyday", and number three, "Christmas Event". Of all the events held on December, "Presentation
/Play Day" is the most popular, as it is an event that can be filmed from a fixed point, making it easy to distribute, and demand for video
is high. The demand for video streaming is high.
Details of survey topics
1. 70% of preschools hold a Christmas party and more than 80% of parents want to sell their photos.
With regard to Christmas events at nursery schools and kindergartens this year, 76.47% of the respondents answered that they will have a fun party (50.88%) and a presentation (25.59%), indicating that more than 70% plan to hold a Christmas event. In terms of the content of the event, many preschools plan to hold a "fun party", almost twice as many as those that plan to hold a "presentation".
When parents were asked what they hoped the Christmas party would be like, those who answered that there would be a fun party answered "for the children to have a good time (96.02%)", followed by "for the children to understand the original meaning and customs of Christmas (36.36%)" and "for the children to grow up with a presentation (25%)". More than 90% of the parents wanted their children to have a good time. On the other hand, parents who answered that their child has a recital answered "to see their child grow and develop (83.33%)", followed by "for the children to have a good time (81.11%)" and "for the recital to be a place for their child to grow (25%)". The results showed that parents' expectations differed depending on the content of the event.
When asked what they would like the school to do if they held a Christmas party, 84.84% of parents said they would like the school to take photos and sell them to the public, 60.64% said they would like the school to make a video of the party and sell it to the public, and 44.41% said they would like the school to publish the event in newsletters and magazines. The results showed that more than 80% of parents would like their children's Christmas party to be photographed, published and sold, and more than 60% would like their children's Christmas party to be filmed, published and sold.
Furthermore, looking at the differences in the format of the Christmas party, parents who answered that there would be a fun party said that they would like photos to be taken, shown and sold (85.8%) and videos to be taken, shown and sold (57.39%). Parents who answered that their child's presentation was held at the school were more likely to want their child's presentation to be photographed and sold (84.44%) and to want their child's presentation to be filmed and sold (66.67%). This is particularly true for video recording. In addition, there is a slightly higher demand for video recording in the presentation event than in the fun event.
Parents are using the internet to prepare for Christmas. More than 70% of parents buy gifts online.
When asked what they do online or digitally to prepare for Christmas, over 70% of respondents use the internet to buy gifts (74.2%). This was followed by "Gathering information (63.03%)", "Buying Christmas cake (35.9%)", "Buying decorations (26.6%)" and "Buying Christmas food (21.28%)".
When asked why they use the internet to gather information and make purchases, the most common answer was "I can get information and make purchases 24 hours a day (82.32%)", followed by "There is a wide variety of information (62.9%)", "It is easy to have it delivered to my home (61.45%)", "It is cheap (54.2%)" and "It is easy (52.17%)". (54.2%), and because it is easy (52.17%). About 80% of the respondents chose "I can get information and purchase 24 hours a day", and it seems that the lack of time constraints for busy parents is one of the main reasons for using the internet and digital technology.
3. educational toys and picture books are popular gifts for children.
When asked if they will buy presents for their children this Christmas, the results were "Yes (95.74%)", "No (2.66%)" and "Other (1.6%)", indicating that most parents will buy presents for their children this Christmas.
When asked what they would consider as a Christmas present for their children, educational toys (40.71%) were the most popular choice, followed by picture books/books (30.33%), character toys (23.77%), vehicle toys (19.95%), play sets (19.67%) and stuffed toys/stuffed animals (17.76%). (17.76%), indicating that children tend to choose educational toys such as books and books for learning.
4. "Is Santa really here? 80% of parents answered "yes" to their children's question
Parents of children aged 0-15 years were surveyed to find out how their children perceive the existence of Father Christmas. When asked if their children currently believe in the existence of Father Christmas, the results were "Yes (68.62%)", "Don't know (29.79%)" and "No (1.6%)". By age group, 0-2 year olds answered "Don't know (78.95%)", "Yes (20.18%)" and "No (0.88%)", 3-5 year olds answered "Yes (87.76%)", "Don't know (10.2%)" and "No (2.04%)" and 6-8 year olds answered "Yes (96.72%)", "Don't know (3.28%)" and "No (0%)". The percentage of "don't know" decreased between the ages of 2 and 3, indicating that it is around the age of 3 that children begin to recognize the existence of Father Christmas. About 90% of children aged three to eight also believe in Father Christmas.
When asked if their children have ever asked them questions about Father Christmas, such as "Is Santa really here?", the results were "No" (49.2%), "Yes" (42.29%) and "I don't know" (8.51%). By age group, those aged 0-2 were "No (71.93%)," "Yes (7.02%)," and "Don't know (21.05%)," those aged 3-5 were "Yes (52.04%)," "No (44.9%)," and "Don't know (3.06%)," and those aged 6-8 were "Yes (72.13%)," "No (24.59%)," and "Don't know (3.28%). (3.28%). The percentage of children who have been asked this question starts to increase from the age of 3 to 5 years, and reaches 70% in the age group of 6 to 8 years, indicating that there is a growing tendency to question the existence of Father Christmas.
In addition, when asked how they would (or did) respond to questions about the existence of Father Christmas, such as "Is Santa really here?", parents answered "I tell them Santa is here (85.64%)," "I don't tell them Santa is here or not here (11.44%)," "I tell them Santa is not here (0.27%)," and "Other (2.66%). (0.27%)", "I tell them there is no Father Christmas (0.27%)", and "Others (2.66%)", indicating that more than 80% of the parents answered that they affirm the existence of Father Christmas.
When asked what they tell their children about Father Christmas and why, about 65% of parents who answered in the affirmative said that they tell their children what they think Santa looks like in picture books. When asked what they thought of Father Christmas, about 65% of parents said, "I tell them that Father Christmas is like in the picture books. Start typing - where do you think Santa lives? I tell them that I am looking forward to it. I tell them." Santa and his little ones are preparing presents for us in a cold country far away. When Christmas comes, Santa's sleigh will be pulled by reindeer from the sky. We want them to be excited about Christmas. It's more fun if there are dreams. Many parents tended to tell their children about the world in picture books for this reason.
Survey summary
Survey Topic: Survey of Parents' Views on Christmas
・Survey Method: Web-based Questionnaire
・Survey Subject: 376 parents with preschool children and children attending preschool or school
・Survey Date: November 5th - 30th, 2021
・Survey Subject: Sen Co.
[What is Yes Cheese! What is]
Yes Cheese! ( https://sencorp.co.jp/ ) is a comprehensive childcare tech service which aims to nurture children's happiness with the motto "Peace for children! (
) is a comprehensive childcare tech service which aims to nurture children's happiness together with nursery schools, kindergartens and other childcare facilities and their parents.
Internet photo sales "Yes Cheese! Photo", childcare ICT "Yes Cheese! System", album production "Yes Cheese! Album", and video distribution "Yes Cheese! Album", and "Yes Cheese! At present, we have data from over 10,000 preschools, 2.7 million users, and over 100 million images of children, making us one of the largest childcare services in Japan.
[Company profile]
Sen Corporation
President: Nobuaki Chiba
Head office: 13F Keidanren Kaikan, 1-3-2 Otemachi, Chiyoda-ku, Tokyo
Established: October 2004
TEL: 03-6266-6662
HP: https://sencorp.co.jp
Business: SaaS-type comprehensive childcare tech service "Yes Cheese! Business
- Internet photo sales service "Yes Cheese! Photo" (https://info.8122.jp )
-Photographer photography plan
-Teacher photography plan
-Photo studio photography plan
Childcare ICT service "Yes Cheese! System" (https://hoiku-ict.com )
- Album production service "Yes Cheese! Album" (https://album.8122.jp )
-Video service "Yes Cheese! Movie" (https://enchannel.jp )
-Video distribution platform
-Event video shooting
-PR video production and editing
Yes Cheese! is a registered trademark of Sen Co.
BTAJ2021 Childcare ICT Category Grand Prize Winner "Yes Cheese! This is a research release by Sen Corporation, a provider of SaaS-based comprehensive childcare tech services including
About 70% of group childcare facilities will hold a Christmas-related event this year, and about 80% of parents would like to see photos of the event made public.
Last year, many nurseries found it difficult to organise Christmas events, but this year the trend seems to have slowed down a little, with parents wanting their children to have as much fun as possible and wanting to record the event. It seems that parents want their children to have as much fun as possible and want to record it.
Let's have a look at the details of the survey from the press release.