- It records and analyzes your baby's sleep cycle and suggests appropriate wake-up times.
- LED LIGHT SIMILAR TO SUNLIGHT IS USED TO RESET THE BODY'S INTERNAL CLOCK AND REGULATE THE SLEEP CYCLE.
- Received the "Innovation Awards" at CES, the world's largest electronics exhibition!
The Consumer Electronics Show (CES), one of the world's largest electronics trade shows, held annually in Las Vegas, U.S.A., has attracted a lot of attention in the past few years with the announcement of various "baby tech" related products (this year, due to the new Corona, the show will be held online from January 11 to January This year's show will be held online from January 11 to 14, 2021. Prior to the show, products that have been recognized as particularly remarkable innovations will be honored with "Innovation Awards," which will be posted on the show's official website. This time, "ainenne", a bed light type sleep trainer developed by First Ascent, Inc. won the "CES 2021 Innovation Awards". babytech.jp editorial team met with Mr. Ban Hattori, CEO of First Ascent, Inc. The editorial department of babytech.jp interviewed Mr. Tomoyuki Hattori, CEO of First Ascent, and Mr. Yudai Chiba, CMO of First Ascent, and asked them about the outline of "ainenne", the development process, and the future development.
We spoke with...
First Ascent, Inc.
MR. TOMOYUKI HATTORI, REPRESENTATIVE DIRECTOR AND CEO
First Ascent, Inc.
EXECUTIVE OFFICER, CMO, MR. YUDAI CHIBA
A scientific solution to one of the biggest worries of the child-rearing generation: getting children to sleep.
Editor: Congratulations on winning the "CES2021 Innovation Awards". Can you give us an overview of the award-winning product "ainenne"?
Hattori： We haven't been able to produce a product of a quality that can withstand being photographed for use in the media yet. ...... We won't be able to produce a product-level product until the end of January or the middle of February, so we're moving forward with development in a rush.
Appearance of "ainenne" by CG image
The concept of "ainenne" is a device that helps babies fall asleep. Humans have a mechanism called an "internal clock" that keeps a rhythm of approximately one day. This cycle is generally a little longer than 24 hours, and if left unchecked, the time we wake up and go to bed will gradually slip. In order to prevent this from happening, humans have a mechanism to reset their internal clock by exposing themselves to the morning sun. Taking a hint from this "resetting of the body clock by the morning sun", we came up with the idea of installing a function to wake babies up with LED light that imitates sunlight, and developed "ainenne".
