- The following is content from the press release -
(Headquarters: Chiyoda-ku, Tokyo; CEO: Yasuyuki Toki; hereafter "Unifa"), a company that uses technology to solve social issues related to childcare and child rearing, conducted a survey of 2,000 parents who use childcare facilities to determine their viewpoints when selecting a childcare facility and their current level of satisfaction. The survey was conducted on 2,000 parents who use childcare facilities.
Summary of Survey Results
Sources of information collected, information needed, and items of importance when selecting childcare facilities.
- Approximately 50% of the parents referred to each childcare facility's website when searching for a childcare facility.
- The features and information we wanted when searching for childcare facilities included batch searches, parent reviews, and photos and articles showing what the preschools are like.
- In terms of items that are important when deciding where to send children, items related to the lifecycle, such as distance and childcare hours, tended to be the most important.
- Approximately 90% of the parents indicated that they were generally able to place their children in the daycare facility of their choice.
Rate of ICT adoption, impression of ICT, and parental satisfaction with ICT adoption in parental communications
- About 32% of the childcare facilities had introduced ICT as a tool for communicating with parents.
- Parents of ICT-introducing preschools generally had favorable impressions of ICT, saying that it was "easy to use and easy to understand," "functional, convenient, and multifunctional," and "beneficial to parents (useful in reducing the burden).
- When comparing the level of satisfaction with current daycare facilities with and without ICT, parental satisfaction was approximately 10% higher in the ICT-introducing preschools.
Survey Summary
- Survey Summary: Fact-finding Study on "Choosing a Preschool
- Survey method: Internet survey
- Survey area: Nationwide
- Survey period: March 2022
- Survey target: Parents in their 20s to 40s who leave their children aged 0 to 3 years old at childcare facilities.
- Sample size: 2,000s
- Research company: Rakuten Insight
Survey Results
- When looking for childcare facilities, about 50% of respondents referred to "the website of each childcare center," followed by "the website of the childcare section of the local government" and "actual visits to the centers.
- The most common source of information when looking for childcare facilities was a "batch search of "approved and unapproved" childcare facilities that can be considered in the area of residence," followed by "parent reviews" and "photos and articles that give a good view of what is going on and happening in childcare.
- In terms of items that are important when deciding where to send children, items related to the lifecycle, such as distance and childcare hours, tended to be more important, while about 23% of respondents chose items related to the quality of childcare, such as the condition and quality of the childcare (how the child is treated, how much attention is given, safety measures, etc.).
- When "was able to enter a day-care center of my first choice" and "was able to enter a day-care center among those that were not my first choice but were among my preferences" were combined, approximately 90% of the respondents answered that they were generally able to enter a day-care center as they had hoped.
- About 32% of parents are aware of ICT use at their childcare facilities, indicating that ICT use is still not very high in daily communication with parents.
- The most common impression of ICT held by parents who responded that they have adopted ICT was "easy to use and understand," followed by "functional, convenient, and multifunctional," and "beneficial to parents (helps reduce burden)," indicating that parents generally have a favorable impression of ICT.
- Parents attending preschools with ICT were approximately 10% more satisfied with their current preschool than those attending preschools without ICT.
About Unifa
Unifa is a startup in the "Childcare-Tech" domain that aims to solve social issues related to childcare and childcare. With the company's purpose of "creating new social infrastructures that create happiness for families around the world," Unifa develops and provides "Rukumi," a childcare support service that utilizes IoT and AI. Through the Smart Nursery School®, Smart Kindergarten®, and Smart Childcare Center® concept, we are contributing to the creation of an affluent society in which it is easy to work while raising children. Smart Nursery School" received the Good Design Best 100 Award in 2021 and the Good Focus Award (New Business Design), a special award, and "Rukumee" won the "ASPIC IoT, AI, Cloud Award 2021," which is given to cloud services that are beneficial to society, in the social industry-specific In addition, "Lukumi" received the Advanced Technology Award in the social industry-specific ASP/SaaS category of the "ASPIC IoT, AI and Cloud Award 2021," which is given to cloud services beneficial to society. Unifa" was also selected as a J-Startup.
Company Profile
Company name: Unifa Corporation
Representative Director & CEO: Yasuyuki Toki
Established: 2013
Location: Sumitomo Fudosan Chiyoda Fujimi Building 2F, 1-8-19 Fujimi, Chiyoda-ku, Tokyo
Company URL:https://unifa-e.com/
Unifa conducted a survey of 2,000 parents who use childcare facilities to find out their viewpoints when selecting a childcare facility for their children and their current level of satisfaction.
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