We are pleased to announce that Ms. Misako Yasuda, a celebrity who is currently raising a baby and also shares her child-rearing life on Instagram, will join us as a guest judge for the BabyTech®︎ Award Japan 2020 (BabyTech Award Japan 2020).
Ms. Yasuda will not only judge the products, but will also appear on the special stage linked to the award ceremony to be held on November 27, 2020 (Friday) at the Daycare Expo 2020. Details of the special stage will be announced at a later date.
Reasons for the appointment of Misako Yasuda
Ms. Yasuda gave birth to her second child in February 2020 and has gained a lot of sympathy by sharing her life in the midst of raising two children on SNS. We asked Ms. Yasuda to judge baby tech products that utilize IT technology to support childcare from the perspective of an active mama user. And as the world is shifting to new lifestyles and work styles, we thought that Ms. Yasuda's skills and character would make her an ideal candidate for the judging, which was conducted strictly from home without being tied down to set hours, and we appointed her as a guest judge and speaker at the stage event.
Misako Yasuda Profile
Misako Yasuda / TV personality, Representative Director of FOUR O FIVE Co.
Born in 1982 in Uji City, Kyoto, Japan, she made her debut at age 20 as Miss Magazine and became a semi-regular on TBS's "Akko ni Omakase! At 29, she appeared as an actress in NHK's television series "Carnation" and ran a sub-4 marathon in the Nagoya Women's Marathon that same year, clocking 3 hours 44 minutes 56 seconds. 31, she married, had her first son at 35, and gave birth to her second son in February this year. She has been working as a nutrition education instructor and a healthy food coordinator, and started nutrition education activities. In May of this year, she launched the brand "FOUR O FIVE," which handles products created by artisans to enrich daily life.
member of a screening committee
- Masataka Kikuchi, President, Kikuchi Gakuen Educational Corporation (Well Sensei)
- Tatsuya Kurosaka, Representative Director of Kuwadate Corporation, Project Associate Professor, Graduate School of Media and Governance, Keio University
- Makoto Ukai, Deputy General Manager, Marketing Department, The Asahi Shimbun, Inc.
- babytech.jp Editor-in-Chief Ketaka Yumoto
Guest Judges
- Misako Yasuda, TV personality
chairman of the judging committee
- Tetsuya Nagata, Representative Director, Papa Smile Inc.
For more details and to apply, please visit the website below.
