Here are the services and products nominated for the BabyTech Award Japan 2019.
From the Lactation and Food Department,Breast Feeding Device Breast Milk Assist Electric Pro PersonalIt is.
service name
Breast Feeding Device Breast Milk Assist Electric Pro Personal / Pro Personal+ / Pigeon Switch
Company/Organization Name
Pigeon Corporation
entry-level category
Feeding and Eating
summary
This milk collector was developed for first-time mothers to facilitate smooth breast milk production.
With the "Baby Kokochi Rhythm" inspired by the way babies drink, breast milk can be taken naturally and well, as if the baby is sucking.
A home-use test conducted with mothers who are currently breastfeeding showed high satisfaction with breastfeeding, with TOP2 ratings of "little burden on the breast" and "natural and effortless removal of breast milk" exceeding 80%. In addition, the newly developed fluffy breast pumping mouth pad fits gently to the breast for comfortable breastfeeding.
In addition, the dedicated application "Pigeon Switch" makes it easy to link with the breast collector, record and manage breastfeeding and feeding, and record the baby's growth, thereby assisting modern mothers who are busy with childcare in breastfeeding.
Background of development and issues addressed
Both mothers and babies have their own reasons for needing a breast pump, such as "my breasts get hard too soon" or "my baby is not ready to drink much yet. We focused on what mothers are looking for in a breast pump, such as "the ability to adjust the strength and rhythm of milk production" and "the ability to take a lot of milk naturally and without pain.
In addition, as a development team, we wanted to know more about the actual condition of our customers. Therefore, we accumulated usage data from mothers who use our breast pumps, and we will continue to develop new products and services for the future,
In order to make use of this in the development of our services, we began to consider the company's first attempt at "breastfeeding x IoT," which led to its practical application.
Web site
https://pigeon.info/breastpump/
PR Video
BabyTech Editor's Comment.
The concept behind this product, "Breastfeeding is 100 different things for 100 different people. The concept that "breastfeeding is completely different for each pair of mother and baby" is beautifully embodied in this product. To respond to 100 different concerns, the milk collector is turned into an IoT device and monitored by a smartphone to produce optimization. This is a model case that can be used to explain what baby tech is all about.
