Providing inexpensive website production and operation from Fukuoka to all over Japan
- The following is content from the press release -
Racine Corporation (headquartered in Chuo-ku, Fukuoka City; Naoki Hara, President; hereinafter referred to as "the Company"), which offers the "Bariyoka" flat-rate website production, operation, and service, will start a website production and operation support service specialized for nursery schools and kindergartens.
(Location: Minato-ku, Tokyo; Representative Director: Yoshinori Koike; hereinafter referred to as "Kodomo DX Promotion Association").
Kodomo DX Promotion Association is a general incorporated association whose mission is "to promote an environment that supports child-rearing throughout society by bringing together digital technologies" and to promote DX (DX (Digital Transformation) = improving workflow and creating new business models by using digital technologies) for childcare and educational facilities and local governments. DX (Digital Transformation) is a general incorporated association that promotes DX (Digital Transformation = the use of digital technology to improve workflow and create new business models) for childcare and education facilities and local governments.
Through discussions with childcare and educational facilities, member companies, and local governments at the Children's DX Promotion Association, we will develop services that are truly suitable for nursery schools and kindergartens.
Background of the launch of services for nursery schools and kindergartens
A serious problem shared by nursery schools, kindergartens, and unlicensed childcare facilities is the difficulty in hiring childcare workers. According to a survey by the Ministry of Health, Labor and Welfare, the effective ratio of job offers for child care workers was 3.12 times in January of this year. Compared to the average for all occupations of 1.44 times, the difficulty of hiring stands out.
According to the Ministry of Health, Labor and Welfare, the number of daycare centers as of 2019 is 36,345, a 1.5-fold increase from April 2012. This is the result of the rapid expansion of daycare facilities to accommodate the growing number of children on waiting lists. In contrast to the expansion of facilities, the supply of childcare workers and other software has not kept pace with the development of hardware.
So how does the average job seeker gather information? According to a 2021 survey conducted by En Japan Corporation, a job search support service provider, 77% of respondents said they gather information from company websites. It can be said that creating your own website is an essential part of the recruitment process.
What is "Bariyoka", a fixed price type website creation and operation service?
Bariyoka" is a website production and operation service for small and medium-sized businesses that allows for a monthly fee of 9,800 yen (tax not included) for the production of a website for zero yen, as well as for updates and other operational costs.
There are clear reasons why nursery schools and kindergartens are unable to establish or update their websites.
Reason 1: High cost of website production
Reason 2: No personnel available to update the website.
Reason 3: Lack of confidence in the effectiveness of the website launch
Our "Bariyoka" breaks down these "barriers" to opening and utilizing a website. The initial cost is 0 yen, and the monthly operating cost for updating, etc. is 9,800 yen (tax not included), so even nursery schools and kindergartens, which are mostly small, medium, and micro enterprises, can easily start using the service. All updates are performed by our professional staff, so there is no need for nursery schools and kindergartens to have any specialized knowledge.
In addition to the affordability of the fees, "Bariyoka" is strongly focused on solving the problems of small and medium-sized companies, such as "being able to sell products" and "being able to hire young talented people.
Before starting his own company, Naoki Hara, the president of our company, worked for Recruit Co. or a major radio mail-order advertising company, where he honed his "know-how of selling through mail-order. He has put the know-how he has cultivated through his work with these large companies into the creation and operation of websites for small and medium-sized companies. Therefore, for small and medium-sized companies, we can provide not just a "cool-looking website," but a "website production and operation that produces results.
Company Profile: Racine Corporation
Head Office: Arc M's One 6F, 2-16-26 Kego, Chuo-ku, Fukuoka City, Fukuoka
Representative Director: Naoki Hara
https://rashin.jp/
After graduating from Fukuoka University, Naoki Hara, the president of the company, worked for a recruiting firm and an advertising company specializing in mail-order sales before starting his own business. From his previous advertising company to the present, he has scripted more than 9,000 radio mail-order programs. Based on this experience, he started "Bariyoka" to support small, medium, and micro businesses in their efforts to shift to IT, believing that while large companies with ample advertising budgets are rapidly accumulating the know-how needed to sell through IT, most small, medium, and micro businesses are likely to be left behind. Kohtaro Takeshi, who was with Hara in a seminar specializing in entrepreneurship at Fukuoka University, joined Bariyoka as COO to oversee new businesses and other operations. He has formed a series of business alliances with leading local companies such as Fukuoka Financial Group, Inc. The young members of the company are working as a team to promote the IT of small, medium, and micro enterprises in Fukuoka and Kyushu so that "no one is left behind".
