BTA2023 AWARD-WINNING PRODUCTS ANNOUNCED!

Moon Creative Lab opens a pop-up store for "Lullaby, an infant night crying and sleep training support app" at Isetan Shinjuku for a limited time.

- Below is the content from the press release--

On February 16, 2023 (Thursday), a talk show on "Sleep & Beauty for Moms before and after Childbirth" by Dr. Arata Tomori, internal medicine and dermatologist, and Dr. Mariko Morita, app Lullaby supervising physician and sleep specialist, will be held.

Lullaby, an infant sleep-support app for improving nighttime crying, developed by Moon Creative Lab (Palo Alto, CA/Tokyo, Japan; "Moon"), which creates new businesses from the ideas of over 44,000 employees and organizations around the world in the Mitsui & Co. Lullaby, an app to help babies cry at night and help them fall asleep, will have a pop-up store at Isetan Shinjuku from February 16 (Thu.) to February 21 (Tue.).

Free talk show on February 16, "Sleep & Beauty for Moms before and after Babies' Nenning and Childbirth".

On the first day of the event, we will invite Dr. Arata Tomori, an internist and dermatologist, and Dr. Mariko Morita, a Lullaby supervising physician and sleep specialist, to hold a talk show on "Sleep & Beauty for Mothers before and after Childbirth". They are a mother of three and also a woman doctor.

Date: Thursday, February 16, 2023 11:30 ~12:00
Performers: Dr. Arata Tomori, Internal Medicine and Dermatology Doctor × Dr. Mariko Morita, Lullaby Supervisor and Sleep Specialist
Talk Show Theme: "Sleep & Beauty for Moms before and after Childbirth, Nenning of Akachan"
Admission: Free
Official HP of Isetan Event: https:// www.mistore.jp/shopping/event/shinjuku_e/papamamabokuwatashi_10
Contact: Lullaby Management Office (Mail: hello@lullabysleepbaby.com)

Lullaby Original Sleepers and Nemen's Consultations Gift Cards are now on sale!

The pop-up store will sell Lullaby's original sleepers, perfect as baby gifts, and Lullaby's first Nen-ne consulting gift card. In addition, items from Sandesica and Ethen & Co, which sell goods to support the sleep of babies and mothers, and WRAY, a femcare brand that supports the sleep of mothers before and after childbirth, will be jointly exhibited.

<取扱商品>
■ Lullaby
・ねんね相談ギフトカード
・オリジナルスリーパー
■ WRAY
・オーガニックWomen’s Tea(黒豆&ルイボスブレンド)
・ルームウェア
■ サンデシカ
・ISURUのベビーベッド
■ Ethen&Co
・小豆アイピロー

*The above information is subject to change without notice.

INDIVIDUAL CONSULTATION WITH A CISA-CERTIFIED PEDIATRIC SLEEP CONSULTANT!

During the pop-up event, a CISA-certified pediatric sleep consultant* with expertise in improving napping habits and infant sleep will give advice to pre-moms, pre-papas, and those with children aged 0 to under 2. The event will be held on the following dates The consultants will introduce methods to improve the sleeping rhythm of babies, which changes depending on their growth and environment, and to develop regular sleep habits.
Please register for the event from the event list page in the Lullaby app. You can register for the event on the Lullaby app page.

*CISA Certified Pediatric Sleep Consultant: A consultant who has taken a course and been certified by CISA (Consultant of Infant Sleep Association, Pediatric Sleep Consultant Association). They work closely with mothers and fathers who are struggling with infant sleep and crying at night, and support the improvement of sleep habits while respecting each family's situation and philosophy based on scientifically grounded knowledge.

Lullaby Pop-up Store

Date & Time: February 16(Thu) - 21(Tue), 2023 10:00 ~ 20:00
Venue: Isetan Shinjuku Store 6th Floor Event Hall "Pa-pa-ma-ma-bokuwa-tashi"
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022, Japan
*For details on access to the venue, please visit
( https://www.mistore.jp/store/shinjuku/access.html)

Lullaby is an application service that provides comprehensive support for mothers and fathers who are struggling with infant nighttime crying and bedtime routines.
Lullaby is supervised by Dr. Mariko Morita, a mother of two, a graduate of the University of Tokyo's Faculty of Medicine, and a doctor, and uses data based on scientific evidence. Furthermore, by placing the highest priority on providing information that is suited to the living environment and lifestyle in Japan, the application can be used immediately by busy moms and dads.

■ App Overview
App Name: Lullaby -Application for improving infant's night crying and support for sleep training-
Distribution Format: App for smartphones (iOS, Android devices)
Download: https://lullaby.onelink. me/U1v1/14d80ddf
(It can also be downloaded from the QR code below)

■ Service Links
Official Website: https://www.lullabysleepbaby.com/
Official Instagram: https://www.instagram.com/lullabysleepbaby/
Official CISA Certified Pediatric Sleep Consultant HP: https://sleepconsultant.jp/

■ Contact
Lullaby Management Office
Email: hello@lullabysleepbaby.com

About Moon Creative Lab
Moon Creative Lab is a venture studio that promotes new business development and business incubation for the Mitsui & Co. group. Moon Creative Lab is a venture studio that promotes new business development and business incubation for the Mitsui & Co. group of companies. Moon aims to create new businesses that will have an impact on the world by providing the functions and environment to discover and materialize ideas from the more than 44,000 employees of the Mitsui & Co. For more information, please visit www.mooncreativelab.com.