- Below is the content from the press release--
Cookpad Co., Ltd. has started to provide content of food education picture books for Amazon Echo series and other smart speakers equipped with "Alexa". This will allow users to enjoy reading nutrition education picture books to their children with Alexa, even if they do not have a paid subscription to Orihory-Ehon.
Through the provision of this content, Oryori Ehon will help reduce the burden of child-rearing and nutrition education on families and encourage children to develop an interest in food.
■Summary
- Cookpad's "Oorori Ehon," a subscription service for food education picture books, begins offering content for Amazon Alexa.
- When the user says, "Alexa, read the Oorori Ebook," the content of the Oorori Ebook can be read to the child hands-free, even when the child is busy with household chores or work, thereby reducing the burden of childcare and providing nutrition education at the same time.
- If you have an Alexa-equipped smart speaker, you can use it without any special settings.
- Five eligible picture books are available for viewing even if you have not subscribed to the Orihorehon subscription service.
*1: Echo, Echo Show series, Fire TV series
■Background
Oryori Ehon is a subscription service for nutrition education picture books that Cookpad has been developing since 2019.
It was conceived and launched by employees who are raising children themselves to address the concerns of families with children who, while feeling the importance of nutrition education, are too busy with work, housework, childcare, and other daily tasks at hand to engage in nutrition education, or who do not know how to conduct nutrition education. The program has been highly acclaimed for the fact that anyone can easily provide nutrition education through storytelling, which is a common practice in many families, and that children can enjoy cooking as an extension of play and acquire the ability to think, choose, and create for themselves. The product has received numerous awards, including the "Kids Design Award "*3 in 2020 and the "14th Parenting Award" Mono Category Award*4 in 2021.
Alexa is a voice assistant created in 2014 that helps make life more convenient and comfortable by allowing users to set timers and alarms, play their favorite music and radio programs, and more, simply by speaking followed by the wake word "Alexa".
Until now, we have received comments from users of OORORI EHONO that they feel guilty and challenged by the fact that they are unable to read to their children when their children bring them picture books at times when they are not available, such as while cooking or at work.
We believe that if parents can read a picture book to their children by talking to Alexa at the same time their children want to read, and listen to the same picture book while they are doing housework or working, it will reduce the burden of housework and childcare while satisfying the children's own desire to read picture books and make nutrition education more natural in the home. We have started to provide content to Alexa based on the belief that it will help reduce the burden of housework and childcare while satisfying the child's desire to read picture books.
*2: Cookpad's "Oriory Ehon" won the 2020 Japan Child-Raising Support Award for products and services useful for child-rearing (July 29, 2020) https://info.cookpad.com/news/press_2020_0729
*3: Cookpad's "Oriory Ehon" won the 14th Kids Design Award (August 21, 2020) *4: Cookpad's food education picture book subsco 3: Cookpad's "Orori Ehon" won the 14th Kids Design Award (August 21, 2020) https://info.cookpad.com/news/press_2020_0821
*4: Cookpad's food education picture book sub-subscription "Orori Ehon" won the prize in the product category at the 14th Parenting Awards (July 29, 2021) https://info.cookpad.com/news/press_2020_0821 Award in the category of "Objects" at the 14th Parenting Awards (November 26, 2021) https://prtimes.jp/main/html/rd/p/000000193.000027849.html
About the "Oorori Ehon" food education picture book contents
The Oryori Ehon nutrition education picture book content is a function that allows users to view nutrition education picture books by simply speaking to them like "Alexa, read me the Oryori Ehon.
Parents can more easily incorporate nutrition education into their lives by reading nutrition education picture books to their children hands-free using Alexa and understanding the content through voice, even when their hands are busy with work or household chores.
Available without special settings on any compatible device, users can view five of the 50 titles currently published by Orihory-Ehon. This content is also available to users who have not registered for OORORI EHON's subscription service.
[Works available]
・Zeppu Oishii
・Mayonaka Salad
・Tabemono Power
・Onigiri Bento
・Pokkapoka Mietsukita!
[Date of functionality launch]
November 25, 2022 (Friday)
Inquiries about media coverage
Please use the inquiry form below to send us specific details (theme of your project, questions to be asked, desired date of interview, etc.). A member of our public relations team will reply directly to you.
Contact Public Relations form: https://info.cookpad.com/contact/pr
Reference Information
Since its launch in 2019, the service has been supported by families with children aged 2-6, and as of the end of October 2022, a cumulative total of more than 48,000 books have been As of the end of October 2022, more than 48,000 books have been published.
In recent years, problems related to children's health, such as unbalanced nutritional intake, poor dietary habits (e.g., lack of breakfast), and obesity and slimming tendencies, have become increasingly serious. Under these circumstances, the Basic Plan for the Promotion of Nutrition Education enacted in 2006 clearly states the implementation of nutrition education with the aim of extending healthy life expectancy, and it is important to impart correct dietary knowledge at school, in the community, and at home.
The "Oorori Ebook" is characterized by the fact that this picture book can be read during routine storytelling time, enabling parents to provide nutrition education without any effort, even if they do not have any specialized knowledge. Through food-themed picture books and sticker games, children's curiosity is stimulated and they are encouraged to try their hand at "eating" and "cooking.
Oorori ehon official website: https://ehon.cookpad-kids.jp/
About Cookpad
COOKPAD, Inc. is a cooking and technology company with the mission of "making everyday cooking fun. The company operates "COOKPAD", a cooking recipe submission and search service used by approximately 52 million people per month in Japan and available in 32 languages in 74 countries and regions including Japan, "COOKPADMART", a fresh food e-commerce service that makes shopping more free, and "Oryori ehon by cookpad We operate "Cookpad", a fresh food e-commerce site that makes shopping more free. Through cooking, we aim for a prosperous future for people, society, and the earth.
Company name : COOKPAD CO. https://info.cookpad.com
Location of headquarters : WeWork Ocean Gate Minatomirai 7F/9F, 3-7-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa 220-0012
Representative : Rimpei Iwata, Representative Executive Officer
Capital : 5,286,
Date of establishment: October 1, 1997
Number of employees: 418 (consolidated basis as of September 30, 2022)
Main business: Making everyday cooking a pleasure
