- The following is content from the press release -
New initiative to create a culture of "giving the gift of bedtime advice.
Moon Creative Lab (Palo Alto, California/Tokyo, Japan; "Moon"), a company that creates new businesses from the ideas of more than 44,000 employees and organizations around the world, has developed Lullaby, an app to help infants cry at night and sleep through the night, as an e-gift platform. (Head office: Shinagawa-ku, Tokyo; Representative Directors: Mutsumi Ota and Tatsuya Suzuki), an e-gift platform company, and launched sales of Lullaby gift cards on February 10, 2023 (Friday). (Head office: Shinagawa-ku, Tokyo; Representative Directors: Mutsumi Ota and Tatsuya Suzuki), which develops platform businesses.
The new Lullaby Gift Card is the first Lullaby service that allows users to send a "Nen-ne consultation" as a gift. Since the launch of the app, Lullaby has supported babies and their entire families to have a good night's sleep by providing correct knowledge based on scientific evidence and customized schedules for each family. Lullaby has been mainly serving mothers and fathers.
The launch of gift card sales will create an opportunity for those around you to support those who are not involved in the baby shower, such as as a gift as a baby shower gift, a present for mothers and fathers who are having trouble sleeping, or as a company welfare program, and create a new value of ""Nen-ne consulting We will create a new value system of "giving the gift of 'Nen-ne consulting'".
Lullaby will continue to actively develop services to support babies' crying at night or tossing and turning in various ways, while respecting each family's situation and ideas.
Lullaby Representative Yukari Tago Comments
Since the release of the Lullaby app, we have spoken with many users and have noticed that there are cases where mothers feel guilty about consulting a specialist about their baby's sleep, wondering if they should be patient or not, or feeling that it is a psychological hurdle. I have noticed that there are cases where mothers feel guilty or feel a psychological hurdle in consulting an expert about their baby's napping.
On the other hand, users who have improved their baby's sleeping habits through the application said, "I would definitely introduce it to moms and dads who are having trouble sleeping! I want to give it as a gift! We have also received positive feedback from companies that they would like to incorporate the app into their employee welfare programs or give it as a gift as part of a campaign, which led us to the idea of "giving a 'bedtime consultation' as a gift.
Because many new mothers and fathers are troubled by the issue of napping, we would like to create a world in which those around them can offer concrete support. We would like to use the gift card as a baby gift to let people know that there is a place where they can consult with us about napping from the early stages of child-rearing.
In the future, Lullaby will continue to actively develop its services to support babies' crying at night and bedtime in various ways, while respecting the situation and ideas of each family.
About Lullaby Gift Cards
＜Lullaby Gift Card Sales Page
https://giftee.com/items/3204
<How to use
1) Purchase the gift card of your choice from the giftee sales page.
(2) After purchase, please send the e-gift URL with the gift code to the recipient via e-mail or LINE.
(3) The recipient downloads the Lullaby app and selects a consultant from the "Nennei Consultation" menu in the app. Please apply for the "Gift Card Plan".
Gift cards are available for group consultations (5,000 yen including tax) and individual consultations (10,000 yen including tax).
The expiration date is the last day of the fifth month after the issuance.
Card-type gift cards will also be available at Isetan.
Sales period: Thursday, February 16, 2023 - Tuesday, February 21, 2023
Sales location: Isetan Shinjuku Main Bldg. 6F, Event Hall
What is Lullaby?
Lullaby is an app service that provides comprehensive support for mothers and fathers who are struggling with nighttime crying and bedtime routines of their infants and toddlers. The app can be used immediately by busy moms and dads.
■Application Overview
App name: Lullaby -Application for improving infant's night crying and support for bedtime routines
Distribution Format ： Application for smartphones (iOS and Android devices)
Download:https://lullaby.onelink.me/U1v1/14d80ddf
(It can also be downloaded from the QR code below)
■Service Links
Official site:https://www.lullabysleepbaby.com/
Official Instagram:https://www.instagram.com/lullabysleepbaby/
Official HP of CISA Certified Pediatric Sleep Consultant:https://sleepconsultant.jp/
What is Moon Creative Lab?
Moon Creative Lab is a venture studio that promotes new business development and business incubation for the Mitsui & Co. group. Moon aims to create new businesses that will have an impact on the world by providing the functions and environment to discover and materialize ideas from the more than 44,000 employees of the Mitsui & Co. Moon aims to create new businesses that will have an impact on the world by providing the functions and environment to discover and materialize ideas from the more than 44,000 employees of the Mitsui & Co. For more information, please visit www.mooncreativelab.com.
Trade name : Moon Creative Lab Inc.
Representative: President & CEO Kaichi YOKOYAMA
Head Office : 660 High Street, Palo Alto, California, 94301, USA
Branch : 2F Spring Terrace Omotesando, 3-10-5 Kita-Aoyama, Minato-ku, Tokyo
Establishment : August 23, 2018 URL : https://www.mooncreativelab.com/ja/
