First Ascent announces results of a survey showing that 96% of participants in its "Baby Care Plus for Business" corporate childcare support service are satisfied with the seminar content and the need for male parental leave.

First Ascent Corporation, which has begun offering a trial of "Baby Care Plus for Business" (hereinafter referred to as "Baby Care Plus"), a childcare support program for businesses, from April 2022, announced the results of a survey conducted after a Baby Care Plus introduction seminar for employees of companies that have introduced the trial. First Ascent Co.
Through the seminar, the participants gained a deeper understanding of postpartum depression and the need for men to participate in childcare. The company has seen results that not only themselves but also company members have come to think positively when taking male childcare leave.

Let's take a look at the details from the press release.

- The following is content from the press release -

~Staged legal amendments to the Child Care and Family Care Leave Law will go into effect on April 1, 2022~.

First Ascent Corporation (Chuo-ku, Tokyo; President: Banyuki Hattori) has begun offering a trial of "Baby Care Plus for Business" (hereinafter referred to as "Baby Care Plus") as a childcare support service for companies from April 2022. We are pleased to announce the results of a questionnaire survey conducted after the implementation of a BabyCare Plus introduction seminar for employees of companies introducing the trial service.
The survey results indicate that through the seminar, the participants gained a deeper understanding of postpartum depression and the need for men to participate in childcare. In addition, the results show that not only the participants themselves but also their company members were able to think positively when taking male childcare leave.

Summary of Survey Results

Background and Objectives

With the phased legal revision of the Child Care and Family Care Leave Law coming into effect on April 1, 2022, the situation regarding work-life balance has changed dramatically in recent years. In response, job seekers are increasingly looking for companies where they can work with peace of mind in the face of life stage changes. Therefore, companies are required to provide not only systems but also an environment where employees can balance work and child rearing with peace of mind, and these efforts are expected to "reduce turnover," "recruit a diverse workforce," and "improve employee satisfaction. These efforts are directly linked to "reducing employee turnover," "recruiting diverse human resources," and "improving employee satisfaction.

Against this backdrop, in April 2022, we will begin offering Baby Care Plus, a childcare support service for companies, on a trial basis. Baby Care Plus is a service that supports child rearing by providing "Baby Tech" products and "expert advice" to help companies create a comfortable work environment for all employees, including those on maternity or childcare leave. The service supports companies in their efforts to create a comfortable work environment for all employees, including those on maternity or childcare leave.

The following is a summary of the results of a survey of employees who participated in the BabyCare Plus introduction seminar conducted for companies introducing the trial system.

Attributes of employees who responded after viewing the seminar at the introducing company

Main findings

1 Awareness about knowing the right knowledge and information before childbirth

Employees who viewed the seminar also commented that it contained much of the information they wanted to know "before pregnancy" and "before delivery," and that it would be useful in their specific postpartum lives.
As for postpartum depression, 100% of the employees answered that it could be prevented with family support, indicating that correct knowledge and information prior to the birth of a child may be useful.

Were you satisfied with the content of the seminar?

Have you found that postpartum depression may be preventable through family support?

Comments from participants] *Some excerpts

2 Awareness of men's participation in childcare in light of legal changes to male parental leave

Positive feedback from the participants indicated that they now think more positively about their male employees taking male childcare leave. The seminar also touched on the importance of men's participation in housework and childcare, with approximately 96% of the participants saying that they could see a high need for men's participation in housework and childcare. The seminar also touched on the importance of men's participation in housework and childcare.

Have you thought about becoming more involved (or wanting to become more involved) in housework and childcare?

Have you become even more positive about you and your company members taking male maternity leave?

Comments from participants] *Some excerpts

Company Profile

Company name: First Ascent Co.
Representative: Tomoyuki Hattori, Representative Director
Established: October 2012
Location: 2F Sagami Building, 7-13-6 Ginza, Chuo-ku, Tokyo
Business activities: Providing "babycare+" childcare support service, "Papatte Ikkoiku @ Baby Notebook" childcare support application, and "ainenne" bed light to support sleep.
Corporate:https://first-ascent.jp
Baby Care Plus:https://babycare-plus.com/contents/lp.html
Papa's Childcare:https://papaikuji.info
ainenne:https://ainenne.com

For inquiries regarding this matter, please contact

Company name: First Ascent Co.
Head office address: 2F Sagami Building, 7-13-6 Ginza, Chuo-ku, Tokyo
Established: October 23, 2012
URL: http://first-ascent.jp
E-mail: info@first-ascent.jp