BTA2024 award-winning products announced

Tokyo Metro and STUDIO BUKI sell personalized picture books that allow children to become Tokyo Metro drivers.

-Sales will begin on April 16, 2024 (Tuesday) on a dedicated website~.

- The following is content from the press release -

 (Head office: Taito-ku, Tokyo; President: Akiyoshi Yamamura; hereinafter "Tokyo Metro") and STUDIO BUKI Inc. (Head office: Setagaya-ku, Tokyo; President: Fukumi Kozlov; hereinafter "STUDIO BUKI") have released a personalized picture book that allows children to become Tokyo Metro drivers in the making. picture book "I am a Driver! * will be available from April 16, 2024 (Tuesday).
The title of the delivered picture book will be printed as "Untenshi wa ●● (the name entered by the customer when ordering).

 Tokyo Metro has been working with STUDIO BUKI, a finalist in the "Tokyo Metro ACCELERATOR 2022" open innovation program, to co-create a personalized picture book in which children can become the main characters. As a cooperative measure, Tokyo Metro has now launched the "Tokyo Metro ACCERATOR 2022" project,A personalized picture book that simulates each child's experience of the job of a Tokyo Metro driver will be available on the dedicated "Hello Metrö" website ("Hello Metrö") from April 16, 2024 (Tue.).https://hellometro.jp/(see below).A collaboration between Tokyo Metro's train contents and STUDIO BUKI, this picture book is the perfect gift for children who love trains.

 Personalized picture books can be ordered on a dedicated website, where you can customize the train that appears in the book, the name of the main character, illustrations, and a message for your child. You can choose from 9 Tokyo Metro train lines. Please enjoy the illustrations that reproduce the train and uniform designs unique to each line. On the dedicated website, you can try out the customized book before placing your order, and you can re-select or modify the train lines and other items. You can purchase the book with confidence after confirming the finished product.

 Tokyo Metro and STUDIO BUKI will continue to promote measures to support children's dreams and love for the future through "trains" and "picture books" with the hope that "all children will be able to reach the places they aspire to, their precious dreams, and an exciting future". Through "trains" and "picture books", we will continue to promote measures that support the dreams and passions of children, who are the bearers of the future.

Details are as follows

Personalized picture book that allows children to become Tokyo Metro drivers

summary

1 Picture book "I am the Driver! Contents

 I was told, "●●-kun/chan, I'm looking forward to working with you," and when I noticed, what was that? There I was, wearing a train driver's uniform! That's right, I am a train driver for the Tokyo Metro train line. After entering the driver's seat with the essentials for a train driver, we start driving! Is this train a one-man operation? How will the handle be moved? How will I shout?

  Not only do train drivers work, but what about food? Where do they sleep? and other points that children are interested in, as well as trivia about each train line. This picture book about trains, unique to Tokyo Metro, is filled with information that will satisfy children who love trains. 

2 Recommended age, price, etc.

  • Recommended age: 3 to 8 years old
  • Price (including mail-in shipping*, tax included): hardcover 5,920 yen, softcover 4,620 yen
  • Number of pages: 32 total
  • Size: 29.7 cm (width), 21 cm (height) (pages excluding cover)
    *Prices for TA-Q-BIN vary depending on the delivery area.

3 Customizable parts

  • Main character's name
  • Illustration of the main character (you can choose gender, hairstyle and with or without glasses)
  • Photo of the main character (you can upload a photo stored on your smartphone or other device)
  • The route that the main character drives in the picture book (you can choose from among 9 Tokyo Metro lines)
  • A message to the recipient of the picture book (you can edit the template message)

4 How to purchase

  1. The dedicated website "Hello Metrö" (https://hellometro.jp/ ).
  2. Customize and try it out*.
  3. If you like the content, select the type of cover (hardcover/softcover) and place your order.
  4. It takes about 5 days after ordering.
    *You may change your customization as many times as you like before your order is confirmed.

5 Gift cards

 Personalized Picture Book "I am a Driver! and a gift card that can be redeemed at the Subway Museum (under the elevated Kasai Station on the Tokyo Metro Tozai Line,https://www.chikahaku.jp/The museum store in the museum of the Museum of Contemporary Art (MOCA) will sell a limited number of these products. We hope you will use them as gifts for your family and friends. Samples are also on display at the Subway Museum, so you can hold the product (the actual product) in your hands and check it out.

Gift card price (including mail-in postage and tax): 5,920 yen

 *Only hard covers can be ordered with a gift card.

6 Customer Inquiries

Contact for various inquiries:https://hellometro.jp/contacts/