~3/17 "SDGs Day for All" for parents and children to think about it together~.
Helpful videos to help backsliding moms and dads.
Because it's nonverbal, I can show it to infants and toddlers, and they can learn so I don't feel guilty about relying on videos."
- The following is content from the press release -
Ritta NEWS] An internship student from India volunteered to produce an English version!
Upper Village Ltd., a branding design company in Okayama, Japan (Head office: Okayama City, Okayama Prefecture; Representative Director: Yoshiko Murakami), is pleased to announce the launch of a new branding design company, Upper Village Ltd, Ritta, a non-verbal animation that allows parents and children to learn together based on the international goals for a sustainable and better world by 2030 (hereafter SDGs: Sustainable Development Goals) and produced a We have received a great deal of feedback. In addition, with the cooperation of international students, YouTube channel in [English version The first of its kind in Japan, the "MARUZA" was also born in Japan.
Ritta's Daily Life [Children SDGs] (Japanese only)
Official Website https://ritta-monster.jp
YouTube https://www.youtube.com/@ritta_monster
YouTube [English version https://www.youtube.com/@ritta_monster_english
Helpful videos to help backsliding moms and dads.
Because it's nonverbal, I can show it to infants and toddlers, and they can learn so I don't feel guilty about relying on videos."
The video "Ritta's Daily Life," featuring the yellow child monster "Ritta," features 17 videos in line with the "17 International Goals for Sustainable Development. The 30-minute video, a compilation of these 17 videos, has been viewed more than 10,000 times in the first 18 days of its distribution (no, no, no, no, no. Helpful videos). In addition, "Marusan Kakushikaku," an educational video on playing with shapes, has received more than 10,000 views in 7 days (Marusan Kakushikaku). In addition, the "Parenting Help Animation" series, including "Food Education Animation" and "Greeting Animation," have also been well received, and Ritta's popularity is spreading.
Goal 3: "Health and Welfare for All" No need to be afraid of chutzpah.
There are still many children around the world who lose their lives because they cannot receive vaccinations. This video conveys the message of "importance" and "do your best," while focusing on the theme of injections, which have a "painful and scary" image for children.
Goal 6] "Safe Water and Toilets Around the World" Thank you, Mr. Toilet!
Toilet sanitation" was also an issue after the Noto Peninsula earthquake. However, more than 400 million people in the world live without toilets. This video shows how grateful we are to have toilets.
Top 3 most popular videos/ Over 10,000 views one after another, please take a look!
●[30 min. continuous] EARLY HELP | Animation for children | Baby stops crying | Children's delight | Fun dance | SDGs | Ritta
https://www.youtube.com/watch?v=-yJ-041qqkA&t=151s
Circles, circles, circles, triangles, shapes, children's play, 2 year olds, 3 year olds, Ritta, educational animation
https://www.youtube.com/watch?v=tOYl_fMU3DU&t=38s
●[10 min. continuous] Becoming a Gentle Child | Animation for Children | Babies Stop Crying | Children's Delight | Fun Dance | SDGs | Ritta
https://www.youtube.com/watch?v=UAQGsMHFi-k
The content is designed to foster empathy and altruism while watching the childlike, life-size Ritta "consider" the feelings of others and "act" together with them.
The main character is a yellow child monster named "Ritta. The name "Ritta" is derived from the word "altruism," which has been attracting attention along with "SDGs" in recent years. The characters and objects in the book have a simple yet colorful design that easily catches children's attention. The non-verbal design of the characters and objects is not only enjoyable for infants and toddlers who cannot yet understand words, but also encourages imagination and interest through the expressions and actions of the characters. The content is also easy for adults who do not yet understand the SDGs well or who want to teach their children but do not have time to learn, to understand the SDGs as "their own business" through familiar examples. The content of the book is designed to make it easy for adults to understand the SDGs as "their own business.
Ritta." is a new in-house service launched by Upper Village, a group of seven female employees with diverse lifestyles, as part of its efforts to become a company that flexibly responds to life events such as marriage, childbirth, transfers, and nursing care, and where women can continue to work in their own way. We believe that it will be meaningful for the future of Japan if this service, in which each employee is proactively involved and nurtures empathy and altruism in children, grows to be loved by many people.
YouTube Channel Ritta's Daily Life [Children's SDGs] ● YouTube Channel Ritta's Daily Life [Children's SDGs
https://www.youtube.com/@ritta_monster
Ritta NEWS] An internship student from India volunteered to produce an English version!
Upper Village has accepted internship students from Thailand, Indonesia, Spain, and other countries. One of these students, a YouTuber in India, offered to help us spread Ritta around the world. So, New English-language YouTube channel "[Kids SDGs] Ritta Monster English The company has produced approximately 30 videos to date. We will continue to produce videos while adding new explanations about unique Japanese culture, such as "cooking rice in a rice cooker," and creating titles that match the destination of the videos.
KIDS SDGs] Ritta Monster English https://www.youtube.com/@ritta_monster_english
A story about Monster Ritta and her friends who love to dance. When someone from his friends is in trouble, thorns will grow from his head. others.}
Other movements
We have been registered as "Okayama City SDGs Promotion Partners".
On December 28, 2023, Upper Village was registered as the second phase of the Okayama City SDGs Promotion Partners, which aims to realize a sustainable society in Okayama City with economic, social, and environmental harmony through SDGs activities via "Ritta".
Ritta was also very popular! Participated in "Oyako Event" in Hokkaido
Participated in a parent-child event at an outlet mall in Chitose, Hokkaido. While the crawling race and stamp rally were being held, Upper Village set up a monitor showing a video of Ritta to keep babies from getting bored or bored while waiting. Many babies and children were fascinated by the cute Ritta's movements.
Organizer's Comment
My son, who has just started holding on to his feet, was so engrossed in the screen that he was watching it! It's going to be a fun way to teach him about the SDGs."
Ritta's Role
Professor, Faculty of Education, Wakayama Shinai University
Education Advisor, Japan Society for the Education of Young Children President Isao Ohashi, National Association of Art for Young Children
Ritta" works firmly on children's sensibilities, and children will develop their own "empathy" and "altruism" while enjoying playing in the world of "Ritta".
Professor Koji Yanagida, Department of Design Arts, Faculty of Art, Kurashiki University of Science and the Arts
The shapes of the characters are expressed like a combination of simple figures, making them easy for young children to remember and understand. Furthermore, the characters' emotions are clearly expressed like symbols with "spikes" projected on their heads. These considerations provide enjoyment to diverse viewers in a fair manner, and can be said to be excellent universal design.
YouTube Channel Ritta's Daily Life [Children's SDGs] ● YouTube Channel Ritta's Daily Life [Children's SDGs
https://www.youtube.com/@ritta_monster
Search for "Ritta SDGs."
Upper Village Introduction
As a public relations officer for a small and medium-sized company active in Okayama
We solve business issues from a managerial perspective, with a focus on your strategies and aspirations.
"Bringing Smiles to the City" https://www.upper-village.com/
Upper Village is an Okayama-based company that proposes creative solutions from a management perspective.
By continuously developing and operating in a variety of media through design production with a focus on websites,
We offer branding for customers and inner branding for employees.
［Results]
Representative Director Yoshiko Murakami
Born in 1971
Graduated from Marugame High School in Kagawa Prefecture
Graduated from Osaka City University, Faculty of Life Sciences
M.F.A. in Design, Okayama Prefectural University, Okayama, Japan
Withdrawal with Completion of Course Credits, Doctoral Program in Architectural Engineering, Graduate School of Engineering, Osaka University
My life's work for the past 20 years has been "making the city smile". Since the establishment of UPPER VILLAGE, I have been involved in urban development while using design production as one of my tools. In running my company, I am guided by the spirit of the Omi merchants, "Sanpo-yoshi," or "Good for the seller, good for the buyer, and good for the world. As someone who lives and works in Okayama, my ultimate goal is to be a company that can contribute to the city of Okayama. I want to help everyone who runs a business with ambition. That is my wish. I hope that you will use our company as a long term advisory partner, thinking together about how to fight together. By supporting you, good products and services will be delivered to end-users. I believe that this will lead to the "good of the world.
▶Okayama branding design company｜Upper Village Ltd. https://www.upper-village.com/
