~The No. 1 satisfaction rating for child watchdog GPS service is "GPS BoT/BoT Talk" ~.
- The following is from the press release *The word "children" has been changed to "children" in the text of the release - The following is from the press release
(headquartered in Shibuya-ku, Tokyo; Akikane Shiraishi, President) conducted the "Child Watching GPS Service Satisfaction Survey. The survey was conducted from February 10 to February 13, 2024, among 27,288 men and women in their 30s and 40s nationwide with children aged 4 to 6th grade.
https://www.ideation.co.jp/column/research-column/child_gps2024
Survey Background and Objectives
The number of dual-income households is increasing year by year (*1), and approximately 70% of child-rearing households have no parent or guardian available during the day, while the number of community watchdogs is on the decline (*2).
In recent years, there have been incidents such as a child being left on a bus going to preschool and a child being accosted by a suspicious person, which have increased the demand for GPS services to watch over children while they are out and about attending preschool, cram school, lessons, etc.
Following on from last year's survey, we conducted this survey in order to gain an understanding of the actual status of the most popular services among the many child watchdog GPS services, services with high user satisfaction, and awareness of child watchdog GPS services with a voice transmission function.
(*1)Source: 2022 edition of "White Paper on Health, Labor and Welfare
(*2)Source: Ministry of Internal Affairs and Communications, "FY 2008 Information and Communications White Paper
method of investigation
Since the previous survey (*3), we added "Anshin Watcher," which ranked 4th in the search rankings in FY2024, and excluded "Mimaruku," whose service ended on April 30, 2023, and asked 27,288 men and women in their 30s and 40s with children aged 4 to 6th grade about their awareness and usage of the Child Watching GPS service (*4). The survey asked 27,288 men and women in their 30s and 40s with children between the ages of 4 and 6th grade about their awareness and use of the Child Watching GPS service.
BoT Talk" and "ota.g" are collectively referred to as "GPS/BoT Talk" and "ota.g/otta.a/otta.s/otta.w" in the screening survey to confirm recognition of each company's service as a whole. This survey is limited to "BoT Talk" and "ota.g" and services with voice sending function.
We then selected "current users of child watchdog GPS services" from among them, and asked them about their satisfaction with the use of the four services whose current users exceeded 100 samples, and compared the results.
(*3) See "Survey Summary" for the previous survey.
(*4) Application-based monitoring service for GPS terminals
(1) Screening survey targets
GPS BoT/BoT Talk (Beesize Corporation)
Mimori (Dream Area Co., Ltd.)
Mamo Search (IoTBank Corporation)
Mitene Mimamori GPS (Mixi Corporation)
Soranome (Global Connection Inc.)
otta.g/otta.a/otta.s/otta.w (otta Corporation)
KINSEI GPS (Hampstead Corporation)
goo of things Imakoko (NTT Resonant Corporation)
FamilyDot (SourceNext Corporation)
amue link (Sony Network Communications Corporation)
Anshin Watcher (KDDI Corporation)
(2) Subject of this survey
Top 4 companies in terms of the number of current users of the "Child Watching GPS Service
GPS BoT (B-Size Corporation)
Mimori (Dream Area Co., Ltd.)
Mamo Search (IoTBank Corporation)
Mitene Mimamori GPS (Mixi Corporation)
3 companies of "GPS service for watching over children with voice transmission function".
BoT Talk (B-Size Corporation)
OTA.G (OTA Corporation)
amue link (Sony Network Communications Corporation)
Results of the "Child Watching GPS Service" Survey
1. Actual recognition of the "Child Watching GPS Service" itself
The level of awareness of the Child Watching GPS service itself was 67.81 TP7T, up from 67.71 TP7T in the previous survey. The level of awareness remained almost unchanged.
2. recognition rate of each service of "Child Watching GPS
The recognition of each service was: "Mimane Mimamori GPS" (19.8%) in first place, "GPS BoT/BoT Talk" (18.4%) in second place, "Mimori" (15.8%) in third place, and "Momo Search" (12.61 TP7T) in fourth place, indicating that the top four services have gained more than 101 TP7T of recognition The top four services were recognized by more than 10%.
3. Usage rate of each service of "Child Watching GPS
For the third consecutive year, "GPS BoT/BoT Talk" (5.5%) ranked first in terms of current use of each service, while "Mimemori GPS" (3.5%), which ranked third last year, came in second.
4. Overall satisfaction with each of the "Child Watching GPS" services
The overall satisfaction of each service was asked on a seven-point scale (very satisfied, satisfied, somewhat satisfied, undecided, somewhat dissatisfied, dissatisfied, and very dissatisfied), and the average score was calculated, showing that "GPS BoT/BoT Talk" ranked first with 5.61 points, indicating a high level of satisfaction compared to other services.
5. Satisfaction with each item of the "Child Watching GPS" service
In terms of satisfaction with each service item, "GPS BoT/BoT Talk," which ranked first in overall satisfaction, ranked first in 18 of the 23 survey items. GPS BoT/BoT Talk" was highly rated in a wide range of aspects such as the price of the device, ease of use of the application, and the design and ease of bringing in the device, as well as in the price and functions offered. The next most satisfactory item, "Mimane Mimamori GPS," was rated highly in terms of charging duration and other factors.
Key Points of the "Child Watching GPS Service" Survey
- The awareness rate of the child watchdog GPS service is 67.81 TP7T.
- The recognition rate for each of the child watch-over GPS services is No. 1 for "Mimamori GPS.
- GPS BoT/BoT Talk" ranked first in terms of the percentage of current users and overall satisfaction with each of the Child Watching GPS services.
- GPS BoT/BoT Talk" ranked first in 18 out of 23 item satisfaction ratings.
generalize
Looking at satisfaction with child watchdog GPS services by category, it was found that users place importance on a wide range of factors, including device price, ease of use of the application, calling and voice messaging functions, and the ability to watch over multiple people.
In addition, awareness of the child watchdog GPS service with voice sending function (*5) has improved since last year's survey, and expectations are high for the future penetration of the service.
(*5) See the Appendix below for the results of the survey on the "Child Watching GPS Service with Voice Messaging Function.
Attachment] "Child Watching GPS Service with Voice Messaging Function" Survey Results
1. Actual recognition of the "GPS service for watching over children with a voice transmission function" itself
Awareness of the "GPS service for watching over children with voice sending function" was 20.9% %.
Since the recognition rate in the previous survey result was 16.9%, it can be said that the recognition rate is improving.
2. Main usage rate of each service of "GPS for watching over children with voice transmission function
Comparing the three services, "BoT Talk" has the highest main usage rate of 0.501 TP7T, but the use of "Child-watching GPS with voice transmission function" has not yet become widespread, and there are high expectations for its future diffusion.
Key Points of the "Child Watching GPS Service with Voice Messaging Function" Survey
- The awareness of the Child Watching GPS service with voice sending function is 30.71 TP7T.
- BoT Talk" is ranked first in terms of main usage of child watchdog GPS services with voice sending function.
Survey Summary
- Subjects of the survey: Men and women in their 30s and 40s with children between the ages of 4 and 6th grade (nationwide)
- Survey method: Internet research
- Survey period: February 10, 2024 - February 13, 2024
- Valid responses: 27,288 samples for the pre-survey ⇒ 901 samples for the main survey
- Research entity: Ideation Inc.
(Previous survey URL: https://www.ideation.co.jp/column/research-column/child_gps2023 )
About Ideation Inc.
Ideation is an idea development company that supports corporate product development and promotional activities. Our mission is to lead our clients' businesses to success by thoroughly listening to and observing the voices of consumers and their daily lives, and developing next-step ideas from the findings we gather.
About Us
Company name: Ideation Inc.
Location: 4-6-10-7F Ebisu, Shibuya-ku, Tokyo
Representative: Akikane Shiraishi
Established: November 11, 2015
URL: https://www.ideation.co.jp/
Business activities: market research, idea development, advertising development, and various promotions
For inquiries regarding this matter, please contact
Ideation Inc.
Public Relations: Sakata
TEL: 050-5212-8112
E-mail:info@ideation.co.jp
