(Head office: Tsukuba City, Ibaraki Prefecture; Representative: Marika Seki), which operates Japan's first health support business for pregnant women that combines personal midwifery and digital technology, will participate in the Visicon sponsored by Shinagawa Ward.
- The following is content from the press release -
(Head office: Tsukuba City, Ibaraki Prefecture; Representative Director: Marika Seki), which operates Japan's first health support business for pregnant women that combines a personal midwife and digital technology, has been selected as a finalist in the 13th Women's Business Grand Prix 2024 in Shinagawa. The final pitch will be made at the Grand Prix Final to be held on Sunday, February 18, 2024.
Official event website:https://musashikoyama-sc.jp/page.php?id=86
MamaWell, Inc. aims to realize a society in which women's career development is not interrupted by pregnancy and childbirth. MamaWell supports both pregnant women and their supervisors in resolving issues related to workload adjustments they face in the workplace by analyzing health data of pregnant women, and works to deepen understanding of pregnant women within the company.
Background of Service Creation
Due to women's entry into the workforce and the diversification of their life plans, Japan is currently facing the problem of an aging of the gestational age as a result of later marriages. are older births. Pregnancy at an advanced age is known to increase the risk of pregnancy complications such as gestational hypertension and pregnancy term depression, and it is expected to become increasingly important to prevent abnormalities in the course of pregnancy and maintain the health of pregnant women in the future. In order to prevent pregnancy complications, it is important to engage in appropriate physical activity during pregnancy. However, the idea that "it is better to rest as much as possible after pregnancy" still persists among Japanese, and inactivity among pregnant women is a serious problem, with less than 8% of pregnant women meeting the internationally recommended amount of activity.
What MamaWell can do for you
MamaWell has launched "Japan's first service for accompanying pregnant women," in which a personal midwife accompanies pregnant women as a runner, in order to solve their lack of activity. The three pillars of this service are "health monitoring," "lifestyle planning," and "periodic interviews. In "health monitoring," users wear a wristwatch-type device that measures the amount of daily activity numerically. In the "Periodic Interviews," personal midwives attend to users' concerns and worries, and based on the data measured by the device, provide exercise advice and lifestyle improvement support to improve comfort level through "lifestyle planning" to achieve an appropriate activity level suited to each individual. In Japan, the notion that "exercise should be avoided during pregnancy" is deeply rooted, but in reality, moderate physical activity during pregnancy has been shown to be helpful in preventing pregnancy complications and postpartum depression. At our company, only midwives who have passed training in specialized knowledge and skills regarding physical activity for pregnant women become personal midwives, and support a healthy pregnancy as a companion for pregnant women.
From working as a midwife to a researcher to an entrepreneur
Marika Seki, Representative of MamaWell, Inc.
- Profile -
Born in Toyama City, Toyama Prefecture. After graduating from university, she worked as a midwife at a hospital, where she was involved in the births of more than 500 babies. She then entered the graduate school of Chiba University and started her research on "physical activity of pregnant women". During her doctoral studies, she founded MamaWell, Inc. using her research, midwifery, and pregnancy experience as the seeds for her own business. She is an entrepreneur and a mother of one.
- Representative Comments -
MamaWell's vision is "to realize a society where women can live healthier and more comfortable lives" and our mission is "to provide evidence-based support for women's health throughout their lives". This project is the first realization of our mission and aims to reduce the number of pregnant women who deviate from the normal course of pregnancy, thereby eventually achieving health maintenance for all pregnant women. We also aim to prevent unexpected leave of absence or separation from work among working women before and after childbirth, and to achieve seamless career development so that pregnancy and childcare do not become factors that limit career growth. In addition to pregnant women, we will expand the scope of support to include young women and adolescent women who will become pregnant in the next few years, aiming for a society free of anxiety about pregnancy and childbirth. （Marika Seki)
The 13th Women's Business Grand Prix 2024 in Shinagawa
Outline of Grand Prix Final
- Date: Sunday, February 18, 2024, 13:30-17:15
- Venue: Shinagawa Industrial Support Facility SHIP Osaki Bright Core Hall (5 min. walk from JR Osaki Station)
- Organized by: The 13th Women's Business Grand Prix 2024 in Shinagawa Executive Committee
Shinagawa Women's Entrepreneurship Association -Shinajob- (non-profit organization)
Shinagawa Ward Federation of Shopping Streets, Tokyo Association of Small Business Entrepreneurs, Shinagawa Branch
Japan Venture Society, Shinagawa-ku, Tokyo (Musashikoyama Business Support Center) - Supported by Japan Finance Corporation ・Cooperated by PR TIMES Inc.
- Official site:https://musashikoyama-sc.jp/page.php?id=86
*Pre-registration is required to view the event. Please check the above link for details.
We sincerely look forward to seeing you all at the venue on the day of the event.
For inquiries, please contact
About Us
Company Name: MamaWell Inc.
Head Office: 2-5-1 Azuma, Tsukuba City, Ibaraki Prefecture, Japan
Tsukuba City Industrial Promotion Center 1F
Representative Director: Marika Seki
Establishment: August 8, 2022
E-mail: info@mamawell.jp
HP:https://mamawell.jp/
