- The following is content from the press release -
(Head office: Minami-Azabu, Minato-ku, Tokyo; Representative Director: Shinichi Sano), a technology-based digital content and experience design company, was in charge of planning and development of the web game "Okashi no Kagewase" released by Morinaga Seika Co.
The game is based on the silhouettes of Morinaga's popular "OTTO" snacks and is designed to help preschool children develop concentration, imagination, and logical thinking while playing "shape matching" games.
This content is a web game exclusively for smartphones.
Funny Kagehawase" :. https://www.morinaga.co.jp/kids/okashina-kageawase/
*This is a web game exclusively for smartphones.
What is "Okonokagehawase"?
Okashi no Kagewase" is an educational game for preschoolers based on the silhouettes of Morinaga Seika's popular "Ototto" brand confectionery. A silhouette quiz is held on a dedicated smartphone website. The player selects the silhouette of the "OTTO" confectionery shape at the bottom of the page and rotates or flips it to match the silhouette.
The puzzle-like content experience of "katachi-matching" helps preschoolers improve their non-cognitive skills such as concentration, imagination, and logical thinking, and can be used as educational content that allows children to learn while having fun. The game is also equipped with a two-person play mode, allowing parents and children or siblings to deepen communication while playing together through games, and to adjust the level of difficulty while monitoring the child's level of comprehension.
These contents were produced under the supervision of Mr. Shinichi Komori, Professor of Health and Sports Science, Faculty of Education, Tokyo Gakugei University / Principal, Koganei Elementary School, Tokyo Gakugei University.
Aim of "Okaeri Kagehawase" production
At BeebMedia, we focus on production with the UX experience (the experience that actual users get from our products and services) at the core of our work. We created "Okaeri Kagewase" targeting parents who work from home and take care of their children, with the aim of creating content that they can play with their children with peace of mind. We conducted actual interviews with the target audience of fathers and mothers and extracted their needs for not wanting their children to simply play games. We turned this into a positive experience value by incorporating elements into the content that encourage learning and parent-child communication while the children play.
We will continue to focus on UX experience in our planning and development and experience design. Please contact us if you are interested in our efforts or planning and development.
Funny Kagehawase" :. https://www.morinaga.co.jp/kids/okashina-kageawase/
*This is a web game exclusively for smartphones.
Morinaga Seika Company, Limited "OTTO" brand website :. https://www.morinaga.co.jp/ototo/
BB Media Corporation
A creative production company that has been involved in the creation of brand content for leading Japanese companies for many years, and has won awards at the Cannes Lions International Advertising Festival, the London International Advertising Awards, and the Consumer Advertising Competition, among others, and has a proven track record. The company's creative activities are designed to connect people deeply through "designing experiences" by making full use of "images," "websites," "design," and "technology.
About Us
■ Company name: Beebe Media, Inc. https://www.bbmedia.co.jp )
Head Office: Daiwa Azabu Terrace 6F, 3-20-1 Minami-Azabu, Minato-ku, Tokyo 106-0047, Japan
Representative: Shinichi Sano, Representative Director ■Established: February 1999
Main Business: Advertising Production Business
**Contact us* **
Oya and Kubota, Public Relations Office, BB Media, Inc.
TEL: 03-6712-5011
MAIL:. bbmedia_pr@bbmedia.co.jp
