BoT Talk" ranked No. 1 in terms of usage of items for watching over children "Mimamori GPS" ranked No. 1 in terms of overall satisfaction
- The following is content from the press release -
(Location: Chiyoda-ku, Tokyo; CEO: Motoyo Fujita), publisher of "Anfan" and "Gyutte," information magazines for mothers and fathers of preschool children, is developing a research business as "Silmir Laboratory. This time, the Silmir Laboratory conducted a nationwide "Children's Research" survey of mothers and fathers on the theme of "items for watching over children. Some of the results are presented below.
About 30% of mothers who purchased items to watch over their children said they purchased them when their children were preschoolers who were not yet acting alone.
When we asked the 757 mothers with children of elementary school age or younger who had purchased items to watch over their children at what age they purchased them, we found that approximately 60% of them had purchased them when their children were in the first grade, with the major trigger being going to and from school alone.
On the other hand, about 30% of the respondents purchased these products while their children were preschoolers, indicating that there is demand for these products from an age when they are not yet allowed to act on their own.
Moms considering items to watch over their children were interested in preventing them from getting lost.
The number one reason for interest among mothers considering items to watch over their children was "to prevent them from getting lost," at approximately 50%. The "other" free comments included "I think I will need it when my child enters elementary school," "He is only 4 years old and never goes out by himself, but I am always interested in what kind of goods I can give him when he starts to go out by himself," "There was an ad on the back cover of Gyutte (Kodomori), a magazine distributed at preschools for parents and mothers," and "I am thinking I will need it when my child starts to go out by himself. I am always interested in what kind of goods I can give my child when he/she goes out by himself/herself in the future.
About 70% of lower grade students "Yes" to receiving a crime prevention buzzer from their local government.
The number of people purchasing the product is also high at about 70%.
When 402 mothers of elementary school students were asked if their local government distributed security buzzers, about 70% of the mothers in the lower grades answered that they did. In addition, about 70% of the mothers in the lower grades (total of those who are using or have previously purchased and used the items) have purchased the watch-over items, suggesting that many of them feel that the distributed security buzzers alone are not enough and are taking action to purchase them themselves. In addition, less than 5% of both younger and older students answered that they were not interested, indicating that most mothers are at least interested.
The No. 1 crime prevention measure taken by parents and children is "parent-child commitments.
Second place goes to "use of items to watch over you."
About 80% of mothers with children of elementary school age or younger (excluding those who answered "not particularly") take some kind of crime prevention measures, and about 60% of them have set rules in their homes and share them as a promise. The next most common measure was "using items to watch over children," which was implemented by about 40% of the mothers, indicating that it is widely used as a crime prevention measure.
Free Comments,
There is a police box on the way to school, so I tell him to go there if he is in danger.
・ Going with the children when delivering circulars and participating in community events.
I send them to school with the school group and they come back with the school group.
The group gathered a number of comments such as.
*Data up to this point were collected from respondents who are 49 years of age or younger/female/with children of elementary school age or younger (n=757)
BoT Talk, Mimane Mimamori GPS, and Mimori GPS ranked high in both utilization rate and overall satisfaction
In December 2023, Children's Research conducted a survey of Web members nationwide with children of elementary school age or younger on "items for watching over children," and found the following usage rates and overall satisfaction levels.
BoT Talk ranked first in product satisfaction, followed by Mimane Mimamori GPS in second place and Mimori GPS in third place. The top three companies dominated in all categories.
The top three items used by moms and dads nationwide to watch over their children
No. 1 BoT Talk
No. 2 Mimori GPS
No.3 Mimane Mimamori GPS
Top 3 Overall Satisfaction Ratings for "Child Watching Items" Selected by Moms and Dads Nationwide
No. 1 Mimane Mimamori GPS
No. 2 BoT Talk
No. 3 Mimori GPS
- Comments from BoT Talk users
It is small and lightweight, so it is not a burden for the child to carry in his/her school bag. The application is simple, easy to use, and perfect. - Comments from Mimori GPS users
It is good to be able to send a message to encourage the child to come home as he/she is now playing with friends alone. - Comments from Mimete Mimamori GPS users
It is a GPS with a button, so parents can be assured that they will be notified on their phones when they need to be picked up or when something is wrong.
About 70% of respondents answered that the price was "just right" or "inexpensive.
When 259 mothers and fathers who use child watch items were asked what three things were important to them when choosing a service, the top three were whether the item was easy for their children to use, the overall cost, and the cost of the unit.
When asked how they felt about the price of the products they were using, the most common response was "just right" at 54.8%, followed by "inexpensive" at 11.6%, indicating that about 70% of respondents were satisfied with the price, indicating that they choose products with acceptable prices when they use them.
Survey period: December 1, 2023 - December 15, 2023 Web-based survey of "Anfan Web" and "Gyutte Web" members and "Kodomo Ribingu Survey" members / Survey targets: amuelink, BoT Talk, coneco, ota.g, soranome, Anshin Watcher, Kokuyo's Mimaman GPS, CocoSecom (terminals), Dokokokana GPS, Dokokokana GPS2, Dokokonen, MomoSearch 3, MomoSearch3 soranome / Anshin Watcher / Kokuyo's Mimamori GPS / CocoSecom (terminal) / Dokokokana GPS, Dokokokana GPS2 / Dokoyan / MamoSearch3 / Mamorukku / Mimane Mimamori GPS / Mimori GPS / Others (in alphabetical order)
Respondent Profile] 876 people nationwide with children of elementary school age or younger (males 10.81 TP7T, females 89.21 TP7T ) Age: 4.71 TP7T under 20s, 54.31 TP7T in their 30s, 36.91 TP7T in their 40s, 4.11 TP7T over 50s, 4.61 TP7T single, 95.41 married. TP7T* Data may not add up to 100% due to rounding to two decimal places.
Kodomo Ribingu Co., Ltd. is a media company in the Shogakukan Group that publishes "Anfan" and "Gyutte," information magazines for preschool children and their mothers and fathers, and conducts "research business" including women's research and children's research.
Children's Research will continue to conduct surveys on various themes to analyze and report insights from mothers and fathers raising children. We will continue to analyze and report on the insights of moms and dads in the child-rearing industry. The award-winning logo can be used for a wide range of purposes, including in-store tools, business meeting materials, brand websites, and SEO measures. Please contact us for more details.
For inquiries regarding this release, please contact
Kodomo Ribingu Silmir Laboratory Co.
TEL: 03-5244-5761
E-mail︓kodomo.research@kodomoliving.co.jp
https://kodomoliving.co.jp/ *Other survey data are also presented.
