～Ideal and reality of frequency of visits to beauty salons, and survey results are also available~.
- The following is content from the press release -
(Head office: Shibuya-ku, Tokyo; Representative Director: Seiji Mihara), Japan's largest job hunting and career change support service specializing in childcare workers, has collaborated with "COLORIS! (Head office: Shibuya-ku, Tokyo; Representative Director: Seiji Mihara), has collaborated with "COLORIS," a custom-made hair color brand operated by Stoke Mediation Co. In addition, a "Survey on Working Childcare Workers' Hair Color Awareness" conducted in conjunction with the project has also been released.
On October 27, 2023, COLORIS and Childcare Worker Bank! held an installation live and provided 100 childcare workers with free self color sets as a project to support childcare workers.
The live-streaming session featured childcare YouTuber moca and two former childcare workers with experience working in the childcare field, who talked about how to improve the beauty of childcare workers. moca actually applied the colorant while the audience was watching.
A total of 5,128 people watched this project to experience COLORIS' custom-made self coloring to help childcare workers feel confident and positive in their daily lives.
The color I chose was "Apricot" No. 3. The result is salon quality!
The Beauty "Ideal and Reality" of Childcare Workers through Instagram Live
Insta-live with actual self-color fun, and the "Nursery Worker Bank!" 's reader survey delved into the ideals and realities of beauty for childcare workers.
Frequency of beauty salon visits: ideal and reality
According to a user survey conducted by "Nursery School Teacher Bank! user survey conducted by the "Childcare Bank!" showed that the most frequent frequency of actually going to a hair salon was "once every 3 months" at 38.8%, followed by "once every 6 months" at 29.11 TP6T.
However, when asked about their ideal frequency, about half answered "once a month. The results show that today's busy women have a large gap between their ideal and actual frequency of beauty salon visits.
One active childcare worker who participated in the InstaLive also commented, "Ideally, once a month," and "once every three to four weeks. The reality, however, was once every three to six months. Some childcare workers expressed their own opinions, such as, "It is a hurdle to go to the hair salon in the same clothes after work," and "I want to go to the hair salon in style, but it is difficult to make the right timing.
Self-color experience
According to the results of the user survey, although more than half of the respondents (66.01 TP6T) have self-colored, there is an impression that a certain number of respondents (34.0%) have never self-colored. When asked about the reasons for this, some respondents said, "It seems difficult to color by myself," "It seems difficult to prepare and clean up," and "It may be accompanied by uneven dyeing and damage.
Those who have tried self-coloring have expressed their concerns as "the finished color was not what I had imagined," "it is troublesome to have to prepare items by myself," and "it is hard to take care not to stain the surroundings.
On InstaLive, a childcare worker who has actually self-colored said, "The smell of the colorant bothers me because I am in close contact with the children. It's hard to find the right timing.
Child care workers who actually self-color their hair commented that the advantages include "I can do it whenever I want" and "It's easier on the wallet than going to a salon. However, as disadvantages, they commented, "I don't know which color is right for me" and "I worry about whether I can apply the color well.
These survey results show that COLORIS, which allows customers to easily experience salon-style self coloring, can achieve their ideal hair color and texture through appropriate counseling, and that the product set includes everything necessary for self coloring. The product is also available in a set that includes everything needed for self-coloring.
Survey Summary
Surveyed by: "Childcare Worker Bank! Users
Survey period: October 27 - December 4, 2023
Survey method: Internet survey
Number of valid responses: 103
Supporting the beauty of childcare!
For this project, we are offering 100 childcare workers free products (sets of self-coloring materials) as a support project for childcare workers. You can apply from the archive of the live streaming.
https://www.instagram.com/tv/Cy5178pJhby/?igshid=MzRlODBiNWFlZA%3D%3D
I believe that once you realize who you want to be and the hairstyle you want to achieve, you will be able to spend your days in a positive frame of mind.
Childcare workers, who have daily contact with children at daycare centers, will feel more positive about their work and communicate better with children by achieving a hair color that suits them.
This may also lead to the development of a new type of business.
We will continue to realize projects that support working women.
Comment from moca
Q: How was your first experience with COLORIS?
My common sense about self coloring has changed! Many people have a bad image of self coloring because they have to prepare many things by themselves in addition to the colorant, or their hair gets damaged or becomes uneven... I think there are many people who have a bad image of self coloring.
COLORIS is easy to use, dyes beautifully, and has no harsh smell, so it is very easy to dye, and the finish is even. I recommend it to those who want to try self coloring for the first time! I recommend it to anyone who wants to try self coloring for the first time.
Q. Could you give a message to women who are working hard in the childcare field?
For those who say, "I want to go to a hair salon but don't have time," COLORIS is perfect for you. There is also a color diagnosis so you can enjoy a color that suits you. I also like COLORIS because I got a cute hair color after dyeing my hair at COLORIS.
About Calaris
COLORIS is a personalized hair coloring service that allows customers to achieve their ideal hair color at home. In addition to a major service update in August 2023, a new product, Color Care Oil, went on sale in November.
The process of using the service is as follows. You can dye your hair in your own color with our custom-made self coloring.
STEP1 Receive counseling
During a 3-minute interview, you select the current condition of your hair and the finish you want to achieve.
STEP2 Create your formula
We will prescribe the best drug for you based on the counseling.
STEP3 Delivery at your desired cycle
We deliver to your home at a pace that fits your lifestyle.
STEP4 Self-color whenever you like
Brand Information
COLORIS brand website: https://coloris.shop/
Instagram: https://www.instagram.com/coloris_official/
Twitter: https://twitter.com/coloris_shop
YouTube: https://www.youtube.com/channel/UCiHxG1r8wCzakT54eYV-N9A/featured
Childcare Bank! About
Childcare Worker Bank! is one of Japan's largest job search and career change support services specializing in child caregivers and kindergarten teachers, with a cumulative total of more than 400,000 registered users (300,000 of whom are qualified). We handle jobs in 47 prefectures from Hokkaido to Okinawa, provide individual consultations with career advisors, and regularly hold job fairs throughout Japan. In November 2021, we were certified by the Ministry of Health, Labor and Welfare as an "appropriate fee-charging employment agency.
https://www.hoikushibank.com/
Nextbeat Inc.
We were founded in 2013 with the philosophy of "creating Internet businesses that are needed in a society with a declining population to revitalize Japan. In response to the social issues that are spreading in various fields due to the declining population, we are developing and expanding our professional staffing services, business support systems, and media businesses based on the three pillars of life events, global domains, and regional development domains, with a focus on the childcare support field, utilizing the "power of technology".
The names and logos of "Nextbeat" and "Childcare Worker Bank! and logos are trademarks or registered trademarks of Nextbeat Co.
