Long-awaited return at ITOCHU SDGs STUDIO "Kodomo no Shiten Cafe" from 10/24
- The following is content from the press release -
The "4m Adults" VR experience produced by Children's Perspective Lab(C)️, which was well received at the "Children's Perspective Exhibition," a hands-on exhibition to think about life with children and the state of society, will be held at ITOCHU SDGs STUDIO (2-3-1 Itochu Garden 2F, Kita-Aoyama, Minato-ku, Tokyo) on October 24 (Tuesday) at the " Children's Angle Café" on Tuesday, October 24th.
The "Children's Viewpoint Café (Cooperation: Children's Viewpoint Lab (C)️)" will offer an original menu that allows visitors to experience how big food and drinks are from a child's viewpoint, as well as a permanent exhibit of experiences such as the "weight of a head," "the size of breakfast," "how time feels," and "too heavy school bags" for children. and "School backpacks that are too heavy" for children. Through the "experience of looking at the world as a child," the museum provides an opportunity to think about the viewpoints necessary for children to live healthy and secure lives, and about communication with children that leads to the creation of a peaceful society.
The new VR experience is a part of the highly popular "Children's Viewpoint Exhibition," a hands-on exhibition that pioneered the Children's Viewpoint Café. This work was created to actually experience how scary it is to scold a child while standing still. This work was created to allow visitors to actually experience how scary it is to scold a child while standing up. If we were small children, adults would be 4-meter class giant creatures. The VR image "4m adults" will allow you to experience the fear of being looked down upon and scolded by such a giant creature.
From Tuesday, October 24, visitors can learn about the children's perspective through five interactive exhibits, including this VR experience.
*The hands-on exhibits are available only to café users.
The interior of the restaurant is designed to resemble an outdoor picnic with motifs of blue skies, clouds, and grassy fields. Shoes are removed so that customers with small children can relax in a safe and comfortable space.
Overview of the Children's Angle Café
Sponsor : ITOCHU SDGs STUDIO
Cooperation : Children's Perspective Lab.
Venue : 2F Itochu Garden, 2-3-1 Kita-Aoyama, Minato-ku, Tokyo
Business hours : Hours: 9:30-17:30 (last order 17:00)
Closed: Mondays (*If Monday is a holiday, the museum is closed the following business day)
Access : 2 minutes walk from "Gaienmae" station (Exit 4a) on Tokyo Metro Ginza Line
Aoyama-itchome Station, Tokyo Metro Ginza Line, Hanzomon Line, Toei Subway Oedo Line, 5 min. walk from Exit 1 (North Aoyama direction).
Details : https://www.itochu.co.jp/ja/corporatebranding/sdgs/cafe.html
*Please note that you may be asked to wait in line during busy times.
(New) VR experience: 4m adults
If we were children, adults would be 4-meter giant creatures.
The fear of being looked down upon by such a huge creature and being pissed off.
You can experience it through the VR video "Adults at 4m".
(Other) About the four hands-on exhibits
1. baby head
A baby's head, when converted to that of an adult, is about 45 cm long and weighs a whopping 21 kg!
The magnitude of the impact is visualized and displayed along with a 21 kg weight.
Breakfast for 2.2 year olds
"Breakfast of a 2 year old" recreates the breakfast scene as seen from a 2 year old's point of view.
You can experience the difficulty children have in dealing with things that are about twice the size of an adult on a daily basis.
3. 30 minutes of my cousin's time
Little children who do not yet understand clocks.
Its sense of time is measured by the number of "fresh experiences".
Imagine how many "experiences" children have through this work, which follows 30 minutes of a child's life with a fixed-point camera.
4. adult school bags
The "adult school bag" is an adult-sized version of the overly heavy school bags that have been a problem for years.
Its weight is a whopping 18.9kg!
If you carry it on your back, you will understand how hard it is for children.
(Reference) Children's Vision Exhibit
An interactive exhibition held at the ITOCHU SDGs STUDIO from July 22, 2022 (Fri.) to September 19, 2022 (Mon., national holiday), which considers the way of life and society with children through experiences from a child's point of view.
https://www.itochu.co.jp/ja/corporatebranding/sdgs/20220715.html
［What is the ITOCHU SDGs STUDIO?
◆A cultural platform that connects "people, commerce, and the Earth" by creating a place to disseminate information and experience the SDGs from various angles.
◆ Provided free of charge to organizations involved in SDGs activities as an exhibition space and space for filming for SNS transmission, etc.
◆Radio booths and our flagship program "J-WAVE SELECTION ITOCHU DEAR LIFE, DEAR FUTURE" will be set up to promote SDGs initiatives in the world (program navigator: Ms. SHELLY). (Program navigator: Ms. SHELLY)
Location: Itochu Garden B1F, 2-3-1 Kita-Aoyama, Minato-ku, Tokyo
Official site URL: https://www.itochu.co.jp/ja/corporatebranding/#SDGsstudioArea
Official Instagram: https://www.instagram.com/itochu_sdgs_studio/
［What is the Children's Perspective Lab?
The Children's Perspective Lab is a laboratory that seriously and joyfully researches what it is like to be a participant in the perspective of children. We aim to deepen the understanding of children by "adults becoming children," and to improve the relationship between parents and children, and between society and children. Currently, various experiments and reports are being serialized on the web media site "Densho" with leading experts in children's research.
Official site URL: https://kodomonoshiten.com/
［What is ITOCHU SDGs STUDIO KIDS PARK (Cooperated by BONELAND)?
◆A place where children, the generation that will carry the future, can encounter their own ways of relating to the SDGs.
The four original areas, toys and picture books that lead to the SDGs from a child's perspective, and "PLAY," which naturally makes you want to try things out, and the learning and experiences that lead to the SDGs within it.
◆Organize workshops of various sizes on the theme of SDGs.
Location: Itochu Garden 2F, 2-3-1 Kita-Aoyama, Minato-ku, Tokyo
Official site URL: https://www.itochu.co.jp/ja/kidspark/
Official Instagram: https://www.instagram.com/itochusdgsstudio_kidspark/
