~Non-verbal animation that allows parents and children to learn together~.
- The following is content from the press release -
Upper Village, a branding design company in Okayama, Japan (Head office: Okayama City, Okayama Prefecture; Representative Director: Yoshiko Murakami), has been working on the international goals for a sustainable and better world by 2030 (hereinafter referred to as SDGs: Sustainable Development Goals),Ritta, a non-verbal animation that allows parents and children to learn togetherThe company has produced a
Ritta's Daily Life [SDGs with Children]
Official Websitehttps://ritta-monster.jp
YouTubehttps://www.youtube.com/@ritta_monster
Instagramhttps://www.instagram.com/ritta_monster
Ritta."is a new in-house service launched by Upper Village, a group of seven female employees with diverse lifestyles, as part of its efforts to become a company that flexibly responds to life events such as marriage, childbirth, transfers, and nursing care, and where women can continue to work in their own way. We believe that it will be meaningful for the future of Japan if this service, in which each employee is proactively involved and nurtures empathy and altruism in children, grows to be loved by many people.
13] Concrete measures against climate change
In the content themed "[13] Concrete Measures for Climate Change," when Ritta lowers the temperature of the air conditioner, it starts to cry and breaks down. Then, Ritta's dad fixes the malfunction and her mom cleans up. The air conditioner will be fine.
The main character is a yellow child monster named "Ritta. The name "Ritta" is derived from the word "altruism," which has been attracting attention along with "SDGs" in recent years. The videos are all around 2 minutes long, which is long enough for children to watch without getting bored. The characters and objects in the videos are simple and colorful to attract children's attention.
Since it is non-verbal, it is not only enjoyable for infants and toddlers who cannot yet understand words, but also promotes imagination and interest through the facial expressions and actions of the characters. In addition, the "I don't understand the SDGs yet," "I want to teach my children about the SDGs, but I don't have time to learn.The content of the book is designed to make it easy for adults to understand the SDGs as "their own business" through familiar examples.
Upper Village started this project as part of its social contribution activities in conjunction with the 20th anniversary of its founding through this initiative. All of our employees are women, many of them mothers raising children. When we thought about what we could do for the world, we realized that we are good at communicating difficult things in a soft way; we have long been involved in SDGs work and are knowledgeable about it. Ritta was born based on our strengths in thinking about content, drawing pictures, and making videos.
YouTube channel "Ritta's Daily Life [SDGs Learned with Children]", official website, InstagramThe information will be sent out on the following website. Please keep an eye on Ritta's ongoing activities.
Ritta's Daily Life [SDGs with Children]
Official Websitehttps://ritta-monster.jp
YouTubehttps://www.youtube.com/@ritta_monster
Instagramhttps://www.instagram.com/ritta_monster
YouTube Channel Ritta's Daily Life [SDGs with Children].
"Watching the childlike Ritta "think" about the feelings of others and act accordingly, I felt that I had seen a real childlike Ritta.
It is designed to foster empathy and altruism while growing together."
https://www.youtube.com/@ritta_monster
Search for "Ritta SDGs."
The world of "Ritta" to nurture a desire to be of service to others
Professor, Faculty of Education, Wakayama Shinai University
Education Advisor, Japan Association for the Education of Young Children
Isao Ohashi, Chairman, National Association of Juvenile Art
For young children, it is of course nice to have something done for them, but it is even nicer to be useful to someone else. They also draw eyes and mouths on pebbles, flowers, clouds, and even the sun, and enjoy playing in their imaginary worlds, feeling the connection of "life" with all the things and creatures that surround them. In fact, this kind of play nurtures empathy, the ability to feel others' pain as one's own, and a sense of altruism, the desire to share one's own joy with others and to help others, which are firmly rooted in the heart. However, in real life, there are fewer opportunities to demonstrate these qualities. Ritta" works on children's sensitivity, and children can develop empathy and altruism on their own while enjoying playing in the world of "Ritta".
Universal Design Considerations
Professor Koji Yanagida, Department of Design Arts, Faculty of Arts, Kurashiki University of Science and the Arts
Universal design of images requires consideration of color, shape, and movement.
In this animation, the color of the main character is yellow, which has little effect on color blindness, in addition to the use of a check tool to determine the color. The shapes of the characters are expressed like a combination of simple figures, making them easy for young children to remember and understand. Furthermore, the emotions of the characters are clearly expressed like symbols with "spikes" projected on their heads. These considerations provide enjoyment to diverse viewers in a fair manner, and can be said to be excellent universal design.
Universal design efforts themselves are connected to many of the SDG goals, and children can learn about the SDGs and universal design at the same time through this animation.
The Upper Village is also looking for companies that would like to work with Ritta to promote their SDG projects. We hope that Ritta will become a common icon and help promote the contents of companies that wish to "spread awareness of SDG initiatives" and "support people raising children through their own initiatives. We hope that the campaign will help promote the content of companies that wish to "spread the word about SDG initiatives" and "support their own efforts to help people raising children. For more information, please visit the "For Government and Businesses" page of Ritta's official website. Please feel free to contact us.
To the governmenthttps://ritta-monster.jp/for-enterprise
Upper Village Introduction
As a public relations officer for a small and medium-sized company active in Okayama
We solve business issues from a managerial perspective, with a focus on your strategies and aspirations.
"Bringing Smiles to the City"https://www.upper-village.com/
Upper Village is an Okayama-based company that proposes creative solutions from a management perspective.
By continuously developing and operating in a variety of media through design production with a focus on websites,
We offer branding for customers and inner branding for employees.
［Results]
Representative Director Yoshiko Murakami
Born in 1971
Graduated from Marugame High School in Kagawa Prefecture
Graduated from Osaka City University, Faculty of Life Sciences
M.F.A. in Design, Okayama Prefectural University, Okayama, Japan
Withdrawal with Completion of Course Credits, Doctoral Program in Architectural Engineering, Graduate School of Engineering, Osaka University
My life's work for the past 20 years has been "making the city smile". Since the establishment of UPPER VILLAGE, I have been involved in urban development while using design production as one of my tools. In running my company, I am guided by the spirit of the Omi merchants, "Sanpo-yoshi," or "Good for the seller, good for the buyer, and good for the world. As someone who lives and works in Okayama, my ultimate goal is to be a company that can contribute to the city of Okayama. I want to help everyone who runs a business with ambition. That is my wish. I hope that you will use our company as a long term advisory partner, thinking together about how to fight together. By supporting you, good products and services will be delivered to end-users. I believe that this will lead to the "good of the world.
▶Okayama branding design company｜Upper Village Ltd.https://www.upper-village.com/
The videos are all around 2 minutes long, which is long enough for children to watch without getting bored.
The characters and objects in the book have a simple yet colorful design that easily catches children's attention.
Non-verbal, so it can be enjoyed by infants and toddlers who do not yet understand words.
Promotes imagination and interest in the characters through their expressions and actions
The content is easy to understand the SDGs as "your own business" through familiar examples.