- The following is content from the press release -
MonsterLabo Inc. (Headquartered in Shibuya-ku, Tokyo; Hiroshi Nagata, President & CEO; hereinafter "MonsterLabo"), which provides optimal solutions to clients' issues in the digital domain, has provided comprehensive support from business design to app development for "Wako-chan App," a childcare support app launched today, December 20, 2022, by the Wakodo brand of Asahi Group Foods, Ltd. Ltd. (headquartered in Shibuya-ku, Tokyo; Hiroshi Nagata, President & CEO; hereinafter "MonsterLabo") provided comprehensive support from business design to application development for the childcare support application "Wako-chan App" launched today, December 20, 2022.
This application supports mothers and fathers in raising their children by providing a variety of essential functions during the breastfeeding period (0 months to 1 year) and weaning period (5 months to 1.5 years), such as searching for baby food recipes and products according to the child's age, daily childcare record, sharing function with family members, and contents useful for child nutrition and diet.
Click here to download the "Wako-chan App":
iOShttps://apps.apple.com/app/id6444157382
Androidhttps://play.google.com/store/apps/details?id=jp.co.wakodo.WakochanApp
■Background of Asahi Group Foods' Development of the Wako-chan Application
One of the major concerns in raising a child is "food management. Especially during the weaning period, there are endless worries such as, "He doesn't eat much," or "I am worried about whether he is getting well-balanced nutrition. In addition, according to a survey*1 of mothers of children aged 0 to 1.5 years, there is a growing need for "recipes by age group" and "time-saving techniques for childcare.
Therefore, Asahi Group Foods, which offers baby formula and baby food under the "Wakodo" brand, decided to develop a new service to solve the problems of baby food that changes with the age of the child and to support mothers and fathers during child-rearing.
Monster Lab was asked to provide DX consulting support and this project began in September 2021.
■Project Flow
This project consisted of the following steps: (1) Requirements organization, (2) UX/UI design, (3) Application design and development, and (4) Release. In particular, the project involved repeated discussions on (1) requirements organization and (2) UX/UI design, using objective survey data to clarify the target of the application and what functions would make it easier for users to use.
Main features of the Wako-chan application
- Online Nutritional Counseling
You can make an appointment through the app for a personalized 30-minute online nutritional consultation per session with a dietitian.
This feature is scheduled to begin in February 2023. - Search for baby food recipes and products suitable for your age group
The site contains approximately 650*2 baby food recipes and approximately 270*2 "Wakodo" brand baby food products. - Daily childcare record
You can manage various growth records of your child. Daily childcare records such as height, weight, temperature, breastfeeding, sleep, and elimination can be entered, and the recorded information can be summarized and reviewed in a graph. - Ingredient list management
Using a list of more than 80 different ingredients, you can keep track of the date the food was first eaten and the reaction when the food was eaten. You can also find out which foods are edible for each age group and how to prepare each food. - Content to answer your childcare questions
You can easily read a variety of contents on growth, diet, and health by month and age.
Developer's Voice Masanori Hashimoto, Project Manager, MonsterLab
In the planning stage, we actually interviewed people raising children, conducted market research, and held discussions with the client to find out what features would make things a little easier for people raising children.
In the course of our study, we realized that there were surprisingly few apps that could be completed in a single application with all the various functions and contents necessary for child-rearing.
As a result, we had to include many functions in the application, so we tried to make the UI design of the screen as uncluttered as possible.
Raising a child is a tough job, but we are very happy that more people will be able to use this application to make their lives a little easier and to keep a record of their child's growth.
Monster Lab will continue to support DX promotion while accompanying our clients.
note 1
Source: "Results of Survey on Information Needs" (2021, Asahi Group Foods)
https://prtimes.jp/main/html/rd/p/000000110.000059194.html
*2
As of December 1, 2022
