BTA2024 award-winning products announced

BabyTech® Awards 2022" Grand Prize, Excellence Award, and Special Award winners in each category are determined!

The Grand Prize for the best product in each of the nine categories of the BabyTech® Awards 2022, and the Excellence Award for the next best product, were selected by the judging panel. In addition, the "Akachan Honpo Award" by a platinum sponsor, the "mamatas Award" by a platinum media partner, and the "BabyTech Community Award" by the BabyTech Community were also selected as special awards.

Breastfeeding and Eating Section

Grand Prize

Gokan-Gosai(FUNFAM Corporation)

A membership-based home delivery box for baby and toddler food with access to a dedicated recipe website and participation in online baby food classes. After applying from your smartphone or PC, you will receive at home on or around the 25th of each month foods suitable for your age and original recipes supervised by a baby food researcher, allowing you to prepare your own baby food with a simple step. Recipes are available on the purchasers-only website, where you can view more than 400 recipes as many as you like. In addition, if you have any food-related problems, please leave them to YASUYO, a baby food researcher who has supported 100,000 families in child-rearing over the past 10 years. We solve your problems by tying them to the growth of the five senses through our online baby food classes.

From the Jury
  • The way to apply the perspective of "a place to learn about baby food" is commendable, and the fact that it is not ICT-oriented and utilizes data from the perspective of the increasing allergy population suggests a way to intervene in business models to address various risks. The "plus-on" proposal to BtoC is very promising.
  • I thought it was wonderful that it was rooted in the realization that real baby food classes were no longer being held due to the Corona Disaster and that there were fewer opportunities for communication. I was also interested in the story of the company's founding, from a furniture store to selling tableware made of bamboo, and then to curating baby food. I look forward to seeing the development of collaborations with various industries.

Children's Learning and Play Division (4 Excellence Awards were selected due to the large number of entries)

Grand Prize

COEMO(TOMY Co., Ltd.)

This is a toy that reads many stories to the child using a "koe" (synthetic voice) that sounds just like Mom and Dad. In response to the needs of parents who want to read stories to their children but find it difficult to do so every day, we have realized a "new storytelling experience" by reproducing the koe of a mother or father. By increasing the number of enjoyable hours spent interacting with the storyteller, we nurture a healthy and rich child-rearing environment for both parents and children.

From the Jury
  • It is a functional answer to the question "I want to read to my child, but I don't have time..." The cute form, warmth, and softness of the product are highly appreciated. It is a product that can be used as a complement to actual communication between parents and children. It would be fun to combine it with lighting, sound, and fragrance in the future.
  • While I am relieved to see this type of service from the company, I would like to see further efforts to make the "difference" between the actual reading of the book by the parents and the actual reading of the book to the child so that the child can enjoy it.
  • Making coe at the coe station is fun but surprisingly time-consuming. We look forward to future developments in koe making. The main unit works on its own as long as you transfer a story from your smartphone, so parents who do not want to bring their smartphones into the bedroom will find it satisfying to use.

Excellence Award

Tailbot Pro Set(Kumon Publishing Co., Ltd.)

This is a robot-type programming material that can be played and learned with fun from the age of 3. No computer or tablet required. Simply press the buttons on the robot itself for easy programming. There are only nine commands to move the robot: "move forward," "move backward," "turn right," "turn left," "record voice," "dance," "run," "reset," and "repeat," but the movement patterns are infinite. By operating the buttons while imagining the robot's movements in your mind, you will be able to "learn programming". Place the robot on the provided map and program its movements to reach its destination. The robot provides voice guidance in 8 languages, so you can familiarize yourself with foreign languages as well as programming.

DIGICORO(Digicolo, Inc.)

Seeing, hearing, and touching are all mixed together in this toy. Digicoro is rolled around on the iPad by the child holding it with his or her hands; it is important for the development of the child's brain to not only play with the iPad with just one finger, but also to hold and touch it with the child's hands. This toy is like a fusion of digital and analog. This is an educational toy that expands play and learning with the number of apps. A completely new way to play with the iPad that can be played with even without a WiFi connection by downloading the apps. No batteries or recharging is required. The apps range from 3 to 10 years old and include a variety of colors, sounds, images, rhythms, biological observations, and games. As children play, they learn and develop their imagination. The more apps there are, the more possibilities there are.

Pocket Encyclopedia(AHIRU Corporation)

It is an illustrated book to learn words not only by looking at them, but also by touching and listening to them. 
Animations and sounds play when touched, making learning fun for young children. 
Because it can learn from audio even if it cannot read, it can be started at age 0 and helps children learn words with accurate pronunciation. It is also intuitive and designed so that it does not require the hands of parents who are busy with household chores or work.

Dora Kids Online(Shogakukan-Shueisha Productions)

This is an online class that prepares students for elementary school and provides learning support from the comfort of your home. Even shy children can participate from the safety of their own home and gradually become familiar with the classes in which the teacher speaks to each student in the comfort of their own home. The classes, in which children interact with Doraemon, teachers, and local friends they would not normally meet, are a form of active learning that engages the child's brain, and through continuous practice, knowledge and experience will be acquired before they know it.

Safety measures and watchdog department

Grand Prize

CuboAi Sleep Safety Bundle(Yun Yun AI Baby Camera Co.,Ltd)

The set of two products is the "CuboAi Baby Nemen Mamoru Set".

CuboAi Smart Baby Monitor
Highly functional smart baby monitor packed with AI artificial function technology in a cute little bird-shaped body
The smartphone app notifies alerts when a sleeping baby's face is covered by a foreign object or turned over. Crying and coughing are also detected and notified. The system can record a clear image of a sleeping baby at night and performs sleep analysis. Cute sleeping figures and smiling faces can be automatically captured.

CuboAi Baby Sensor Pad
Optional product that detects continuous fine movements of the baby by simply placing it under the mattress and works in conjunction with the CuboAi Smart Baby Monitor to provide more advanced monitoring of the baby.

From the Jury
  • I think this is a very good device in terms of watching over newborns to prevent accidents while they are at home. I appreciate the functions of watching over the child while sleeping and detecting intrusion into dangerous places even after the child waddles around. The addition of a function that detects coughing makes it a tool that enables "moderate monitoring" and "watching over the child while securing time for oneself.
  • Various products have already been proposed for monitoring, but we felt that the product and service have matured as a product and service.
  • As an intelligent baby monitor, it is probably the most complete in terms of products from various countries and products distributed in Japan. Some users say that the number of alerts is too frequent, but if it alerts them without missing any worrisome moments and the results are safe, I think it is enough to evaluate and notify the danger at this moment.

Excellence Award

KOKORUKU for lunch with childcare(KOKORUKU Co., Ltd.)

We have partnered with restaurants, esthetic salons, and classes that are difficult to visit with small children. We plan with the restaurants to offer all services with childcare, and post and sell the plans on the Kokoruku website. While mothers and fathers use the service, we dispatch our certified childcare staff to private rooms in the restaurant or vacant rooms in the neighborhood to provide childcare space and take care of children. This service reduces the burden of childcare by encouraging mothers and fathers to secure "time for themselves," and supports childcare with a relaxed mindset.

Heat Watch Canary(Biodata Bank Corporation)

The device detects a rise in deep body temperature, which is the starting point for the onset of heat stroke, and notifies the wearer two steps before the onset of heat stroke with an alarm and LEDs. This wearable device, which can be used for one season at a time, encourages the wearer to replenish salt and water and take a rest in a cool place.

Fertility and Pregnancy Department

Grand Prize

Pregnancy and Lactation! Asu-mama Course"(Advice course in the AI diet management app "Asuken")
(ASKEN Corporation)

A new advice course within the AI diet management app "Asuken" for pregnant and nursing mothers to support nutrition and weight management during pregnancy and lactation.
It allows you to manage your weight and nutrition during pregnancy and lactation in one place, and offers advice on how to balance your diet with nutrients that you should be especially aware of.
In addition to a "Nutrient Graph" displaying excess and deficiency of necessary nutrients, which can be easily checked daily, the system also provides a weekly weight guideline and "OK/NG Food List" for confirmation.

From the Jury
  • I feel that it is significant that "Asuken," which has an established reputation as a food management application, has launched its service as a step forward in relation to the first 1,000 days of life. I hope that the application will accumulate basic data on food and nutritional management and physical condition of mothers and children, and lead to the dissemination of information from Japan to the world as a tool and scheme for the health of infants and young children.
  • Low body weight among women is a social problem in Japan, and on the other hand, weight management for pregnant women, including after delivery, seems to be difficult, so I think such an application is significant.
  • Pregnant women, especially during morning sickness, will appreciate the advice that is given to them even when they don't want to eat anything or can only eat a little. The advice on essential nutrition and ingredients according to the time of the year is well established in previous Asken apps, so you can rest assured that it is safe.

Excellence Award

Pregnancy experience system MommyTummy
(Kosaka Laboratory, Department of Information Media, Faculty of Information Science and Technology, Tokai University)

This system allows you to simulate the pregnancy process from conception to the last month of pregnancy. Of course, men cannot become pregnant. Even if your partner says to you, "Think about how I feel as a pregnant woman!" but men cannot understand it. However, MommyTummy allows men to experience the physical burden of pregnancy and the joy of carrying a baby to term. Through this experience, we aim to create an environment where men can understand the feelings of pregnant women and treat them naturally.

Health and daily care Department

Grand Prize

Maternal and Child Mo Childcare DX Childhood Immunization Services(Maternal and Child Mo. Co., Ltd.)

This service supports online procedures for infant immunization for child-rearing households, local governments, and medical institutions.
Parents and guardians of child-rearing households living in areas where this service is available can complete and submit the preliminary checkup form online via the "Maternal and Child Health Handbook" application, reducing the time and effort required to fill out the form on paper.
Municipalities and medical institutions that introduce this service will be able to check and manage the preliminary checkup sheets and vaccination records recorded in "MCHMo" online, which will help prevent vaccination errors, eliminate the need to digitize paper, and obtain information in a timely manner, thereby improving the efficiency and sophistication of complicated administrative work. This will also eliminate the need to digitize paper and provide information in a timely manner.

From the Jury
  • I think it is wonderful that the problems of users, local governments, and medical institutions have been successfully solved through DX promotion. I feel that this is a good example of the digitization of the MCH handbook and its effective use of data, which is the axis for local governments to provide childcare support without omission and without fail. I also feel that this system has potential as an effective tool for supporting mothers and children regardless of their nationality or status of residence.
  • It is often overlooked, but it was something I felt each time I was raising my children and felt the hassle.
  • The benefits that can be enjoyed simply cross over to all three parties and are clearly a high level proposed product. This is a proposed product in an area where the significance of digital transformation exists in the first place. This is a proposal that we can look forward to in the future as a lubricant involving organizations other than local governments.

Excellence Award

Pillow/bed to create a comfortable posture for pregnant women/late-term mothers(Ax Robotix, Inc.)

Pregnant women and postpartum mothers who are having trouble fitting into their pillows/beds due to changes in their body shape compared to normal can prevent their sleep quality from deteriorating by having the robotic pillow/bed transform into the shape they want for the day.

Mamaloo Multi Motion Baby Swing(Smart Trading Co., Ltd.)

The only* multi-motion baby swing that replicates the natural movements of a parent; 5 different motions allow the baby to play in place of mom or dad.
(*As of the release date, according to Smart Trading Co.)

Commemorations, Records, and Memories

Grand Prize

Memory of Pillars(mui Lab Inc.)

This product was created in the hope that the custom of inscribing children's height on pillars and walls, which is common around the world, will be digitized and become a medium that touches on past memories and reminiscences and strengthens family ties. 
Children's height, doodles, messages, etc. can be drawn by touching the pillar with the included digital stylus and recorded as digital data. Those information are stored in the cloud and can be retrieved at any time, helping family members communicate with each other. The system was also developed in the hope that by registering family "special days," past messages will suddenly come to life on those days, helping to strengthen family ties through experiences that immerse the user in memories that have faded into the distant past and provide unexpected insights.

From the Jury
  • We empathized with the fact that the interface is an object and service that embodies the ignition of communication between people, rather than directly connecting digital and human. Purpuse is also wonderful because it "promotes digital technology that is always close to people's hearts." Purpuse is also wonderful.
  • I felt that it showed what one UI should be like in terms of childcare.
  • It reminded me of the nostalgic scenery of the Showa era, called "emo". The idea of how to bequeath the word "daikoku-bashira" as something meaningful to future generations...the idea is very wonderful. I felt the need to think about how to bequeath quality analog materials unique to the Showa period to future generations in the field of childcare through proposals such as this one.

Excellence Award

Sensei! Look!(Lucre Corporation)

This is a photo and video sharing service that connects childcare providers and parents based on the concept of "growth sharing.
With "Sensei-Mite! allows caregivers to take photos and videos and share them with parents in real time.
It is the only way to relieve the anxiety and worry of parents who work away from their children and wonder, "How is my child doing right now? This is the only way to resolve the concerns of parents who work away from their children.
In addition, the childcare provider's job is simply to take pictures. The time-consuming administrative tasks of organizing, uploading, and distributing photos are no longer necessary.
Simplifies photo-related tasks for caregivers while providing the "now" and "growth sharing" demanded by parents.
In a way that benefits both the childcare facility and the parents, it strengthens the relationship of trust between the two.

Parent Support Services

Grand Prize

Codomel" Connecting Mottainai to the Future(JP Holdings, Inc.)

It is a matching service for users to list and purchase reused products, mainly baby items, clothing, and other child-rearing related items, on the Web, and to provide products and services related to child-rearing that are in high demand among the child-rearing generation.
At "donation boxes" located at each of the childcare centers operated by our group as well as at various childcare-related facilities, we collect childcare-related supplies and clothing donated by parents and offer them for reuse.

From the Jury
  • I salute you for launching a platform for ethical distribution of things that reduces various kinds of losses while utilizing a network of operating facilities across the country. I thought it was a good service that helps people naturally learn to treat things with care and pass them on to the next generation.
  • I thought it was a wonderful product development from the perspective of parents, taking advantage of JP Holdings' economies of scale as a major childcare provider, and perfect from the perspective of the SDGs, allowing children to feel familiar with reuse from an early age.

Excellence Award

iiba, a platform specializing in "good places to raise children(iiba, Inc.)

This is a map application that allows users to earn points by recording their activities. By linking the point economy to child-rearing, we are adding realistic value to the previously invisible experience and know-how of child-rearing. In addition to recording users' movements and activities, users can earn points by sharing word-of-mouth from a child-rearing perspective on the map. The accumulation of data will result in a map optimized for users raising children, as well as contribute to behavioral design that encourages local consumption and economic development.

Famm School(Timers Inc.)

This is a one-month short-term intensive online school that allows students to attend with their children and learn skills in web design, graphic design, video creativity, and more. Babysitters are available free of charge for students, and the small class size of up to 8 students makes it easy to ask questions and receive feedback from the instructors. The school offers a variety of courses that lead to new ways of working, such as career advancement, smooth return to work, and work-at-home work, with the aim of creating a society in which women engaged in child-rearing do not have to give up their careers.
After graduation, we offer free support programs to help students start working from home, guidance to exclusive communities, and career counseling, and our graduates are expanding their activities in a variety of fields.

Childcare ICT Division

Grand Prize

Video media for gifted/developmental disability supporters: incluvox
(voice and peace, Inc.)

Video media for supporters of gifted and developmental disabilities. The target audience is "parents of children with characteristics such as gifted, developmental disabilities, and gray zone", "caregivers and educators at daycare centers, kindergartens, schools, and lessons", and "business people".
There are two main types of videos. One is "300 one-minute videos on support methods," which can be used like a dictionary, and the other is "10-minute videos on expertise and the latest information," which are distributed twice a week. All of the videos are subtitled and narrated, so they can be used as learning materials to enhance knowledge in a "short time, while listening, while watching" at anytime and anywhere in your spare time.

From the Jury
  • I completely agree that we need to change our perception of developmental disabilities and giftedness, as symbolized by the word "rehabilitation". I hope that this will be the beginning of a society that recognizes developmental disabilities as part of individuality and allows people to live and work in the same way.
  • The platform distributes video content as a "medium" for research on developmental disabilities itself, and because the content is actively selected for viewing on the platform, a huge amount of information is required for the content, but there are enough types of videos to meet the requirements, and the monthly fee is very low. We felt that the videos would be of great value as training videos at daycare centers and child development centers.

Excellence Award

Risk Assessment AI Evaluation System for Children in Need of Support(Kanamic Network Co., Ltd.)

Based on the "Common Risk Assessment Tool for Child Abuse by Child Guidance Centers and Municipalities" published by the Ministry of Health, Labour and Welfare, the "Risk Level" and "Risk Factors" of high-risk families are visualized before a child in need of assistance or protection becomes severely abused. It is a risk assessment AI evaluation system that visualizes the "risk level" and "risk factors" of high-risk families based on the "Common Risk Assessment Tool for Child Abuse for Child Guidance Centers and Municipalities" published by the Ministry of Health, Labor and Welfare, and supports prompt response by local government childcare support departments and public health nurses, etc. It also reduces the workload of staff who are busy with their daily tasks and recommends cases requiring immediate action.

"HoiCa" childcare business support service(HappyLifeCreators, Inc.)

This service is designed to make teachers, children, and their parents happy by streamlining the cluttered office work and allowing them to spend more time with their children.
First of all, the simple operation screen is designed to be easy to use even for those who are not good at using PCs.
Efficient and simple management of children's arrival and departure from preschool using IC cards and tablet terminals to accurately record children's arrival and departure times.
Parental communication can be completed via LINE, and information can be distributed to parents via LINE, such as contact information, events, and disaster emergency notices.
Other features include attendance book management and data output to Excel, as well as parent contact information management.

Efficiency of household chores Department

Grand Prize

Our Family's Instruction Manual, a childcare and housework sharing support application(Pigeon Corporation)

This is a mobile application that supports "family becoming more of a team" by allowing couples to easily share their unique childcare and household chores even when they are busy taking care of their new baby and have little time to communicate with each other. This is a mobile app that helps "families become more of a team.
Different families have different ways of doing childcare and household chores, which can be created as "trisets" using videos and images, and shared with your partner. In addition, "help" can be sent using the registered trisets for childcare and household chores that family members would like to ask for, and the help list is also useful for task management.

From the Jury
  • The differences between married couples, and perhaps even between the parents' generation, tend to occur individually and become a point of blurring and frustration regarding various matters around childcare. I thought it was a good app that could wipe out such stress. I think it may expand beyond childcare and housework.
  • Supporting the sharing of procedures, rather than mere communication, would be helpful in preventing discord in the home.
  • I thought it was interesting. While the convenience of the product is a good thing, it actually exposes the difficulty of communication between working couples and also provides a glimpse into the background of the increasing number of divorced families. As a leading company in the industry, we hope that Pigeon will continue to develop products that are in line with the times.

special award

Akachan Honpo Prize

"Asuiku" temporary childcare search and reservation service available via smartphone & LINE(grow&partners, Inc.)

This service allows you to search for and reserve a temporary childcare facility 24 hours a day, 365 days a year from your smartphone or LINE when you need to leave your child with someone for a short period of time.
All parent and child information is entered from the smartphone, and advance payment is completed, making the tedious process of making temporary childcare reservations paperless and cashless. Once you have registered as a member, reservations can be completed in one minute at any daycare center. There are also plenty of photos and videos showing what the daycare center is like, so you can take your time choosing a temporary daycare after your child goes to bed.
We provided the receiving nursery schools with a management system specialized for temporary childcare. The system halved the number of complicated tasks such as accepting reservation calls and paper-based customer management, and improved the quality of childcare services by digitizing childcare records.

Akachan Honpo Award Comment on the selection

As a comprehensive child-rearing support company, Akachan Honpo believes that our mission is to contribute to society by creating new values that bring smiles to the faces of all families. Asuiku" was selected for the "Akachan Honpo Award" by a vote of approximately 1,700 people, including the staff who interact with customers in the stores.
Temporary childcare services can be a strong ally in times of illness or emergencies, and give mothers and fathers time to breathe, bringing smiles to their faces. I believe "Asuiku" will make this a reality.

mamatas award

CuboAi Sleep Safety Bundle(Double award with the Grand Prize in the Safety Measures and Monitoring category)

mamatas award comment
  • It's been around for a while, but the technology is up-to-date and good.
  • I felt this was a good choice for Mamatas as it would fit the theme of "More Freedom for Moms.
  • Parents' generation criticizes me for using such a system, and I feel guilty about using it, but it is actually very convenient to use, and I think that 2021 child-rearing is a way to create a relaxed mindset for mothers by making full use of AI.
  • I'm still a little worried if I just watch the baby on the monitor, so I'm glad to have a feature that allows me to see how the baby is doing even better!
  • The alert function is great because it is per month of age! The "Dangerous Area Alert" is revolutionary! The ability to eliminate the burden on moms and dads through the power of technology is truly a 2021 solution! I am very happy with the results.
  • I think more and more people are using cameras to watch over their children. Among them, I thought the function to record and analyze sleep and the ability to take pictures of memories were new and nice.

Baby Tech Community Award

Memory of Pillars(Double award with the Grand Prize in the Commemorative, Record and Memory category)

Baby Tech Community Voter Comments
  • A product that I could want. Also, the naming is good.
  • I want a product that I will want to touch first, simply because I want to try it! I can think of many possible uses for it, but the reason I chose it is that I think it will be useful for many years.
  • IoT products that involve hardware are inevitably more expensive due to their nature, but it is difficult to decide how much to spend on a product that will only be used for a limited time... In that respect, this one is good in that it seems to be usable for a long time.
  • Childhood really flies by in the blink of an eye. I thought it would be nice if I could record those days in various ways.