- Amazon Fire HD 10 kids model offers thousands of safe and secure content
- Parental dashboard allows age-appropriate content and time limits
- Can be used as a regular Fire tablet by managing your profile.
The Fire tablet is Amazon's most popular product. Did you know that this item, which allows users to enjoy high-quality books, videos, apps, and other content at a reasonable price, also offers a very impressive service in the kids' model? The "Fire Tablet" won the Excellence Award in the "BabyTech® Award Japan 2021 Learning and Playing" category, and is now available in the "BabyTech® Award Japan 2021 Learning and Playing" category.Amazon Fire HD 10 Kids Model" and available for use in conjunction withAmazon Kids+(content subscription service) is an item that allows parents and children to enjoy thousands of safe content items selected by Amazon Kids+ staff together. In this interview, we spoke with Mai Maruyama, Senior Product Manager at Amazon Japan, LLC (titles below omitted), about the appeal of this service.
(We spoke to...)
Amazon Japan G.K.
Senior Product Manager
Mai Maruyama
Thousands of high-quality contents stimulate children's curiosity
Editorial:Thank you very much for your time today! First of all, regarding the "Amazon Fire HD 10 Kids Model", is it correct to say that this is the latest model for children released in 2021?
Maruyama:Yes, it is okay. As for the kids' model, there are other "Fire 7 Kids Modeland "Fire HD 8 Kids ModelThe "Amazon Fire HD 10 Kids Model" is a large type. Each has different size and other specs, and the award-winning "Amazon Fire HD 10 Kids Model" is the larger type. It has a high-performance screen resolution and speakers, and comes with a stand, so it is recommended for enjoying content at home.
Editorial:Okay, thank you very much. What can the Amazon Fire HD 10 Kids Model do?
Maruyama:Although this model is called a "kids model," you can enjoy videos and other activities as a regular Fire tablet by entering a PIN and switching profiles. In addition to this, the kids' features include one year of free access to Amazon Kids+, a service that offers a wide range of content for children (after the free trial period ends, the service automatically switches to a monthly plan, which costs ¥480/month for Prime members). ), a sturdy protective cover for kids, and a two-year warranty in case of malfunction.
Editorial:It's a lot of fun!
Maruyama:Yes, Amazon Kids+ in particular has been selected by the Amazon Kids+ staff for content that we believe will benefit children, so any child can enjoy it. The content includes not only picture books, children's books, and learning manga, but also thousands of content items such as letter and number learning apps, programming apps, and game apps.
Editorial:You were also recognized in the BabyTech® Award Japan 2021 for the volume of content and its safety. These contents are also well categorized and easy to use!
Maruyama:Yes, we are. In fact, starting in 2022, we are renewing the way we divide the categories. We are also making it easier to see popular items and the latest items at a glance.
Editorial:It's also very easy to use! By the way, what kind of contents are popular?
Maruyama:Hiragana learning apps and other educational apps are popular. Amazon's own apps that allow users to learn while having fun with cute characters are also popular.
Editorial:Thank you, what is the target age range for the Amazon Fire HD 10 kids model?
Maruyama:It will be from about 3 years old to upper elementary school age. After that, you can use it as a regular Fire tablet.
Editorial:I see. It looks like it will be a family favorite for a long time. I would like to know about other features.
Maruyama:In addition to quality content, we have a "Parental Dashboard" (*available from your smartphone). Here, I can set the content I allow, set the tablet usage time, and check the usage status. You can also see at a glance what your child is interested in at the moment by looking at the content they are using on the Parental Dashboard.
Editorial:I see. It makes me feel more secure!
Maruyama:Other children and parents love the sturdy case (available in sky blue, aquamarine, and lavender) for the unit. Not only is it sturdy, but it also has a handle so you can carry it as is or use it as a stand to watch videos. My child also puts stickers on the case and uses it with great care.
Editorial:The case makes me feel more secure. Please let us know how you recommend using it.
Maruyama:When they are young, it is good to read picture books together or play with apps. I also recommend taking it with you on trips and such.
As they get a little older, they will play more by themselves. For example, if a child says, "I want to run faster (at school, etc.)!" it would be wonderful if they can put what they read into action, such as reading exercise-related books and actually trying them out, or, in the home of a child who likes insects and reads books about insects, going to an insect exhibition with the family on the weekend.
Editorial:What we read in books is something that even adults have a hard time putting into action.... It would be wonderful if children could develop the habit of trying out what they read in books.
Maruyama:The rest of the time, it is simply a conversation starter between parents and children.
Editorial:What were you reading?" and "What was it about?" and "What was it about?
Maruyama:Of course, paper books are also good, but it is difficult to buy all of them, and in some cases, even if you try to borrow them from the library, they may be checked out. In such cases, I think it is good to be able to access many books with a single tablet. I would like children to be exposed to books and content that they can only read while they are children.
Editorial:Thank you. I think the experience of digital exposure with safe and secure content from a young age will be useful for children in their future lives.
The emphasis was on "easy operation and access to good content."
Editorial:We would now like to ask about the development of the Amazon Fire HD 10 kids model. How was this one developed?
Maruyama:We have had the idea for a kids' model of the Fire tablet for some time. In the development process, we created several prototypes in-house and conducted many reviews before launching the product.
Editorial:What were the important points in the development process?
Maruyama:One is good quality and variety of content. We believe we have prepared an abundance of good content that is unparalleled. Another is operability. We aimed to create a screen that even parents who purchase a kids' model and are experiencing a tablet for the first time can easily do so.
Editorial:The parental dashboard was also very clear!
Maruyama:We are always looking at customer reviews and other information to create a system that is easy to use. We also try to make it easy to reach contents that are highly rated by many people, and to make it easy for children to search according to their interests.
Editorial:I see. Thank you very much! What kind of feedback have you received from actual purchasers?
Maruyama:Thanks to this, a very large number of people are using it. Some of the comments include, "I used to show my kids videos on my phone, but after I bought this tablet, I can now read and study with such rich and safe content," and "Until now, I had to be very careful when my kids were exposed to digital content, and I felt guilty when I couldn't watch them. After purchasing the Amazon Fire HD 10 Kids Model, I can now consider the time my child spends on the tablet as meaningful time.
Editorial:It is not just a digital item, but the developer's thoughts about the child and the home that go into it that make it so wonderful.
Aiming to Further Expand Content
Editorial:Please tell us why Amazon applied for the BabyTech® Award Japan 2021.
Maruyama:Our primary motivation was to make the Amazon Fire HD 10 kids model known to as many people as possible. We believe that receiving an award of excellence at the awards has increased the opportunity for people to become interested in the product and has further ensured its safety.
Editorial:Thank you. Finally, please tell us about the future development of the kids' model.
Maruyama:Yes, we do. In order for even more people to enjoy using our products, we will continue to reflect customer feedback in our items and make them richer in content.
Editorial:I am looking forward to it. Thank you very much for your time today!
After the interview
Frankly speaking, I envy children who can use this item now! I am. It brought back memories of when I was a child, when books I wanted to read were on loan, or when there was a field I was interested in but I didn't know what to do with it. I think it is truly wonderful that such safe and high-quality content is available at such a reasonable price. Our society is becoming increasingly digitalized. The experience of using digital devices to obtain the information they want and making use of it in their daily lives will have a positive impact on their children's future. I thought this would be a great gift for parents who have children.
Amazon Fire HD 10 Kids Model" Official Website
https://www.amazon.co.jp/firehd10kidsmodel
Interviewing and writing:Misako Tateoka
From an IT company, she switched careers to the editing and publishing industry. Currently, I work as a freelance editor and writer, editing and writing in a wide range of fields such as travel, gourmet, and social.
What is important is "to convey valuable information to readers in an interesting and easy-to-understand manner.
He has been involved in the production of numerous magazines, including TRANSIT, FRaU, and Metro Minute.
BabyTech is always stimulated by all the services and products that I wish I had when I was a child! I am always inspired by the things I encounter at BabyTech. My hobbies are traveling, cooking, and aikido.
