- The following is content from the press release -
Yohana Corporation (Headquarters: Yokohama, Kanagawa, Japan; Founder and CEO: Yoky Matsuoka [松岡陽⼦]; hereinafter referred to as "Yohana"), an investor in Panasonic Holdings Corporation (hereinafter referred to as "Panasonic HD") 100%, will launch a next-generation family concierge service "Yohana Membership" in Kanagawa Prefecture from September 15, 2022, to support busy families with its expert team. Yohana Membership", a next-generation family concierge service that supports the lives of busy families with a dedicated team of professionals, will be launched on September 15, 2022 (Thursday) in Kanagawa Prefecture. To commemorate this event, a special discount campaign will be offered to those who register between September 15, 2022 (Thursday) and December 12, 2022 (Monday).
The service area will be expanded starting with Kanagawa Prefecture, and will be expanded sequentially in the future.
Yohana was founded by Yorkie Matsuoka, a Panasonic HD executive and parent of four. Born in Japan and now based in Silicon Valley, Matsuoka joined Panasonic Corporation (now Panasonic Holdings) in October 2019 with the mission to develop technologies and solutions that help people become the people they want to be.
Yohana, a⼦⼦⼦⼦⼦ of Panasonic HD, was established to solve various problems that families face in their daily lives in Japan from a user-first perspective.
Yohana supports families to improve their wellbeing in the midst of their busy lives. Yohana's product, "Yohana Membership," encourages families to achieve their ideal lives by providing ongoing support for their ever-growing to-do lists and the life challenges of modern society.
Development Background
Families in today's society struggle to combine housework, childcare and work. Even before the Corona disaster, the combination of housework, childcare and work was a huge burden for parents. The Corona disaster has highlighted the challenges of stress, mental health, and wellbeing in families around the world. Yohana is trying to change that. Yohana's own global research has also revealed the challenges faced by busy families around the world. A field test in Japan earlier this year confirmed that Japan is a particularly busy country for busy families.
What is "Yohana Membership"?
Yohana Membership is a subscription-type service that supports the busy lives of families with a team of professional experts. The service also helps you with your daily to-dos, such as planning your weekly meals, finding out where to go on weekends, finding a restaurant with a private room that is friendly to children, arranging decorations and gifts for a birthday party, suggesting a school for your children, making travel suggestions and arrangements, booking a beauty salon, etc.
Yohana Membership launched in Seattle, Washington in 2021, and in Los Angeles, California in 2022. Yohana membership is not your typical assistant service or productivity app, but a one-stop solution for family wellbeing. Yohana Membership is a one-stop solution for family wellbeing.
How the Yohana Membership Works
Yohana membership consists of a team of "Guides", "Specialists", and "Researchers". In addition, Yohana utilizes its own network of experts and external partners in each field to support the lives of families as a whole team.
- Yohana Guide:We are your exclusive long-term partner to help you realize your family's ideal lifestyle.
- Yohana Specialist:We deeply understand the needs and concerns of the family, solve daily to-dos together, and provide daily support for the family.
- Yohana Researcher:To solve to-do's, we have expertise and research in various fields.
- Yohana Network:It is a network of trusted partners in various industries who solve real problems for families. In Japan, Yohana offers reliable prime professional services at reasonable prices, handled by Yohana's own trained staff.
- Yohana App:Through the intuitive and easy-to-use Yohana App (mobile and web), you can easily create to-dos, request specialists, chat, and track the progress of ongoing to-dos.
What the Yohana team can do for you
The Yohana team handles a wide variety of to-dos for families, children, and parents.
The to-do satisfaction rate in the field trial was 92% as of September 5, 2022, which is an extremely high result.
- Provides a weekly lunch menu
- Investigation and arrangement of meal kits that fit the children's mouths
- Reminders of important events for the family
- From planning to arranging summer vacation travel
- Choosing a birthday gift for a family member
- Arranging a baby gift for a friend who just had a baby
- Gifts and gifts for distant parents whom you have not been able to see because of the Corona disaster.
- Recommended picture books for children
- Reliable food service provider
- Professional Cleaning Arrangements
- Creating a plan to enjoy the theme parks to the fullest
- Planning and arranging photo sessions for children's birthdays.
- Arranging for a babysitter to give the couple some alone time
<Trial Member Testimonials
"I used to have a hard time thinking of a week's worth of recipes on the weekends, but cutting down on that time has given me more time and mental freedom. All of the recipes are easy and delicious, and were a big hit with my family, and I can't wait to make them again."
"I no longer have to think about the things I have to do that remain in the ⽚ corner of my mind. The joy of getting things done. I felt like I wanted this kind of service."
"Knowing a new place has made it easier for me, and I have more conversation and fun with my family."
Service Overview
Service Name: Yohana Membership
Start date: September 15, 2022 (Thursday)
Service area: Kanagawa Prefecture (to be expanded)
Price: 18,000 yen per month (tax included)
*The special price of 8,000 yen per month (including tax) will be offered to those who register during the campaign period from September 15, 2022 (Monday) to December 12, 2022 (Monday).
*If actual work other than to-do organization, proposal, research and arrangement by the "Yohana" team is required, a separate fee will be charged.
Official website:https://www.yohana.jp/
Official Instagram: @yohanajapan
Official Twitter: @yohana_japan
Official Linkedin: @yohanajapan
About Yorkie Matsuoka
As the CEO and founder of Yohana, wife of four and daughter of older parents, Yoky Matsuoka understands the challenges of balancing family, career and personal wellbeing. As a Panasonic HD executive, I have a passion for leading global innovation and creating technology that enables people to live healthier and happier lives.
Matsuoka has spent his career developing technologies and solutions to help people become the person they want to be.
Prior to founding Yohana, he was Vice President of Google and CTO of Nest, where he innovated the home thermostat and developed his own approach to technology development from a human perspective.
Prior to Nest, he served as head of innovation and co-founder of Google X, vice president of Apple, and CEO of Quanttus, a wearable health technology startup.
He began his career in academia as an assistant professor at Carnegie Mellon University and an associate professor at the University of Washington, where he founded and directed the Center for Sensorimotor Neuroengineering and the Institute for New Robotics. His research in robotics, engineering and neuroscience led to the development of the modern prosthetic robot, for which he received the MacArthur Award for Genius. This award led to the establishment of the Yokeworks Foundation, a non-profit organization supporting children with physical and learning disabilities.
He majored in Electrical Engineering and Computer Science, and earned his Doctorate and Master's degrees from the University of Massachusetts, Engineering and Technology, and a Professor from the University of California, Berkeley. She currently resides in the Bay Area with her husband, four children, a pig, and a pet pig.
About Panasonic Group
Yohana is a wholly owned subsidiary of Panasonic Corporation. Konosuke Matsushita, the founder of Panasonic Group, believed that "true happiness can only be achieved when both material and spiritual well-being are achieved" and aimed to realize "an ideal society in which both material and practical values are enriched. In April 2022, the Panasonic Group established the brand slogan "The Power of Happiness" to express the Group's raison d'etre: to be the "power" to generate sustainable happiness in a changing world, while remaining close to our customers. to express the Group's raison d'etre of being a "power" that generates sustainable "happiness. Yohana is committed to solving global environmental problems and contributing to the wellbeing of people's lives and work, and through "creating a future style of mutual support for families that live in the present", Yohana is working to support the Panasonic Group's brand slogan "To the power of happiness. Yohana will contribute to the realization of the Panasonic Group's brand slogan, "The power of happiness. Yohana will contribute to the realization of the Panasonic Group's brand slogan, "The Power of Happiness.
