BTA2024 award-winning products announced

CYBEX launches sales of e-PRIAM, a smart stroller equipped with a "rocking mode" function to aid sleep, and products that can be linked to an app.

From the Editor

CTP JAPAN Corporation, the Japanese distributor of the German childcare products brand CYBEX, which is famous for its strollers in Japan, today launched the e-PRIAM, which can be used in conjunction with a dedicated application to rock the stroller like a cradle in rocking mode. The machine can also use the "Support Mode," an assist function for ascending and descending travel.

Let's take a look at the details from the press release.

- The following is content from the press release -

German-born parenting product brand CYBEX (CTP JAPAN Co., Ltd., Headquarters: Shibuya-ku, Tokyo) will start selling products that can be linked to the PLATINUM line stroller "e-PRIAM" and the dedicated free application "e-PRIAM Since its founding, CYBEX has placed "unique design, safety, and intelligent functionality" at the core of its product development, and has never compromised on any of these elements in the development of its products. We have been delivering products that have been thoughtfully designed without compromising any of these elements. The "e-PRIAM" is one of the most iconic products in the series, and is a model that is a concentration of CYBEX's innovative technologies. With this new product, the "Rocking Mode" function, which allows the stroller to rock like a cradle hands-free by linking the dedicated app to the stroller, is now available. The comfortable rocking of this support feature keeps the child comfortable while the parent gets some free time in the meantime. In addition, the "Support Mode" function can be used to check the battery status and switch between two modes: "TOUR," which provides more assistance when traveling up and down hills and on uneven terrain, and "ECO," which saves battery power. In the field of parenting products (baby products), CYBEX will continue to support parents and propose a new style of child-rearing by using this technology to make strollers IoT-enabled as well.

e-PRIAM APP

Three features available in the e-PRIAM APP

Three convenient functions are available by linking the e-PRIAM APP (available for free download) and e-PRIAM "e-PRIAM*1" via Bluetooth.

1. locking mode
This hands-free rocking feature automatically rocks the stroller like a cradle and soothes the baby, helping the parent when needed, such as when dining out, meeting friends at a cafe, etc., allowing both parent and baby to be free and comfortable. The intensity of the rocking back and forth can be adjusted from three modes within the app. The rocking stops automatically after a maximum of 30 minutes, but you can also set your own desired length of time here.

rocking mode

2. support mode
e-PRIAM is equipped with "SMART HILL SUPPORT (uphill and downhill support)" and "SMART UNEVEN SURFACE SUPPORT (uneven terrain support)" functions that assist driving by detecting pushing and pulling pressure with sensors on the handlebars to maintain smooth driving performance. The app is equipped with a "SMART UNEVEN SURFACE SUPPORT" function. The application can switch between the two support modes depending on the road conditions. TOUR" can be used on uphill, cobblestone, sandy, or gravel roads that require more power, while "ECO" can be used on flat roads for a leisurely stroll, saving battery power.

Uphill and downhill support
Rough terrain support

Check battery level
The app makes it easy to check the remaining battery level. You can check when you need to recharge the battery at any time.

The e-PRIAM APP is available as a free download from the App Store or Google Play.
<App Store
https://apps.apple.com/us/app/e-priam/id1455991068
Compatible with iOS version 12 or later
<Google Play>
https://play.google.com/store/apps/details?id=com.cybex.epriam
Compatible with Android version 2.3 or later

e-PRIAM

e-PRIAM Campaign Image

The "e-PRIAM" is an innovative electrically power assisted stroller that combines CYBEX's top-of-the-line PRIAM model with smart technology to make outings with your child surprisingly easy.

[e-PRIAM Technology].

<SENSOR>
Sensors in the handle detect changes in pushing and pulling pressure
Smart algorithms use this information to calculate the optimal amount of support needed

<BATTERY>
The vehicle can travel approximately 8 to 45 km on a single full charge. (Assisted driving function varies depending on the operating environment.)
Lithium-ion battery takes about 6 hours to fully charge.
Charging time can be easily checked via the LED indicator on the rear axle or via the app.
If the battery is charged out, it can still be used as a normal priam.

<ENGINE>
The motors are located on the inside of the rear wheels, one on each of the two rear wheels.
Two motors provide powerful support for driving when needed
The motor is quiet and does not disturb the child's sleep.

Product Summary

Name : e-PRIAM
Price : Frame & Seat JP2 205,700 yen (tax included)
           *Prelium sheet pack JP4 24,200 yen (tax incl.) is required.
Size: <Opened state
           L840-935mm × W600mm × H1,000-1,090mm
           <Folded up
           L950mm x W600mm x H380mm (storage position)
Weight : 15.2kg
Suitable weight: up to 22kg
Reference age : 1 month to 4 years old
Available colors: Frame & Sheet JP2: Rose Gold
           Includes baby seat adapter and rain cover
Other accessories: - Cup holder (3,300 yen including tax)
           Insect net (3,850 yen including tax)
           Platinum foot muff (14,850 yen including tax)
           Kids' board for Priam (13,200 yen)
           Inlay for newborns exclusively for Stroller (4,180 yen)

e-PRIAM

*1The application can only be used with products that have the following "Technical Qualification Certification Seal" affixed to the product. Please be sure to check before use.

technical certification mark

About CYBEX

WE ARE HERE TO DELIVER THE BEST PRODUCTS AND CONCEPTS FOR ALL FAMILIES TODAY AND TOMORROW.
CYBEX is a German parenting (baby products) brand that is highly regarded worldwide for its safety, design and functionality. The product development that focuses on these three pillars (=CYBEX D.S.F. Innovation Principle) has led to numerous high public evaluations of safety and numerous awards for design. In 2014, CYBEX merged with Goodbaby International to create CYBEX D.S.F., an innovative lifestyle and fashion brand that goes beyond baby products. In 2014, CYBEX merged with Goodbaby International and has grown to become the world's largest parenting brand, with Martin Pos, founder of CYBEX and father of two, leading the group as CEO. The company brings the best concepts and products to "families now and in the future.

Cybex (brand) official home page: https://cybex-online.com/ja-jp

About CTP JAPAN Co.

CTP JAPAN (Columbus Trading-Partners Japan, Limited) is a trading company established by 80% investment of CYBEX GmbH to ensure delivery of products optimized for Japanese parents. We handle two brands, cybex and gb, as an "authorized importer and exclusive distributor".