- The following is content from the press release -
Men also have problems with childcare! Survey on Inconvenience and Discomfort Men and Women Feel When Raising Children] -All the child-rearing services that men have actually used and are happy with are also introduced.
(Head office: Nakano-ku, Tokyo; President: Norimichi Shida), which operates the toy subscription and rental service "Toys for Tots! (Head office: Nakano-ku, Tokyo; Representative Director: Norimichi Shida), which operates a toy subscribe and rental service, conducted a survey in March 2022 of 2,267 men and women (518 men and 1,740 women) in their 20s to 50s with children up to age 6 on their attitudes toward the inconvenience and discomfort that men and women experience when raising children.
The survey results showed that the top inconveniences and discomforts felt by men with regard to childcare were difficulty in entering nursing rooms and securing nursing space, as well as a difficult atmosphere in the workplace for taking parental leave. In addition to issues with public facilities, the survey results suggest a lack of understanding of childcare by men in the workplace as well.
In addition, many respondents said that they proactively adopt convenient services that can reduce the burden of childcare for the couple and activate communication between the couple and their children.
Comparison of parenting concerns of fathers and mothers! The No. 1 inconvenience and discomfort that moms felt while raising their children was "enrollment procedures for nursery schools, kindergartens, elementary schools, etc.".
Dads, on the other hand, had problems unique to men! 35.7% dads said they had experienced inconvenience or discomfort in using the nursing room.
Q. As a mother (female guardian), have you ever felt inconvenienced or uncomfortable in the following situations? (Multiple selections allowed)
[Top 3 items
No. 1 Procedures for enrolling in day-care centers, kindergartens, elementary schools, etc. 41.81 TP6T (No. of responses = 731)
2nd Use of diaper changing space 38.2% (668)
No. 3 Procedures for taking childcare leave 32.5% (569)
41.8% of mothers responded that they "have felt" inconvenience or discomfort in "enrollment and admission procedures for nursery schools, kindergartens, elementary schools, etc.". The number of fathers who answered "yes" to this item was 13.91 TP6T, suggesting that in many cases, mothers are in charge of the admission and enrollment procedures for preschools, kindergartens, and elementary schools.
Q. As a father (male guardian), have you ever felt inconvenienced or uncomfortable in the following situations? (Multiple selections allowed)
[Top 3 items
No. 1 Use of nursing room 35.71 TP6T (No. of responses = 185)
No. 2 Workplace reaction to taking parental leave 33.0% (171)
3rd Use of diaper changing space 32.4% (168)
On the other hand, the top responses from fathers were "access to nursing rooms," "workplace reaction to taking childcare leave," and "access to diaper changing spaces. The top responses were "use of nursing rooms," "reaction to taking childcare leave at work," and "use of diaper-changing space. The results of the survey made us think about fathers' childcare, both in terms of facilities and awareness.
Real comments from fathers about their requests for improvements to society in raising children as fathers.
Q. As a father participating in child-rearing, are there any situations or things that you would like society to improve? (excerpts)
This is useful! What childcare-related services do you recommend for dads?
Q. Please tell us about any services, systems, or programs that you found convenient or favorable for your participation in childcare as a father.
- I would be happy if there were cool things that are comfortable and easy-to-use child-care goods for men. (Kumamoto, age 35)
- Local government childcare consultation systems and playrooms (Hiroshima, age 34)
- Toy subs! and other toy subs and picture book subs (Gifu, 40)
- Toy Subs! I started to ask for toys at the "Toy Sub!" and it became easier to play with them. (Tokushima, age 39)
- An application that summarizes the location of multipurpose restrooms (Tokyo, age 43)
- Photo-sharing and schedule-sharing applications (Chiba, age 34)
Overall, the respondents tended to favor services that allow men to use facilities, such as nursing rooms, diaper changing stations in men's restrooms, and elevators that give priority to strollers, clearly indicating that men are concerned about using facilities for childcare.
Not just for moms! Recommended for fathers as well! Educational Toy Subscription and Rental Service "Toysub! What is it?
▼Survey Summary
■Surveyed: 2,267 men and women in their 20s to 50s (518 men and 1,740 women) with children up to age 6
■Survey period: February 15, 2022 - February 21, 2022
■Survey method: Internet research
*Because this survey was rounded to one decimal place, the total value may not equal 100% after adding up.
Outline of Torana Inc.
Name: Torana Inc.
Representative: Norimichi Shida, Representative Director
Location: EFG Building 7F, 1-12-8 Maruyama, Nakano-ku, Tokyo
Date of establishment: March 6, 2015
Main Business: Subscription rental service for educational toys for ages 0-3 months to 6 years old "Toysub! (Japanese only)https://toysub.netOperation of
Corporate website:https://torana.co.jp/
Official Instagram:https://www.instagram.com/toysub_kids/
Official Twitter:https://twitter.com/toysub_
<"Toy Sub! Service Overview
This is an educational toy and toy subscription service for infants and toddlers aged 0 years 3 months to 6 years old, which began operations in November 2015. Toysub! allows users to exchange six educational toys for infants and toddlers (five toys for children 4 years and older) every two months at the earliest. Based on questionnaires completed at the time of application and at the time of toy return, our dedicated planners select the most suitable toys for each family and regularly deliver toys to infants and toddlers who are growing rapidly.
Expanding the organization under the corporate vision "Let's increase happy parent-child time. Toysub!", which plays a role in Trana's mission of "connecting toys and parents and children", has more than 10,000 users as of October 2021, and TPC Marketing Research, Inc. has been used by more than 10,000 users as of October 2021, and was selected as the No. 1 customer in the educational toy subscription service market in a survey conducted by TPC Marketing Research Inc. in August 2021. The company also aims to contribute to the SDGs (Sustainable Development Goals) by reducing toy waste and respecting the rights of employees.
Toy subscriber and rental service "Toysub! conducted a survey of men and women in their 20s to 50s with children up to 6 years old on their awareness of the inconveniences and discomforts that men and women experience when raising children.
The survey results showed that, as the title suggests, the top inconveniences and discomforts felt by men with regard to childcare were difficulty in using the nursing room and an atmosphere that makes it difficult to take maternity leave.
Let's take a look at the details from the press release.