- Receive 5 free "family & child photos" taken by a professional photographer.
- Opportunity to discuss money with an expert and review savings and insurance plans
- No salesy insurance or other pushy sales pitch, no worries about the event.
The "Children's Model Audition Photo Session & Life Plan Consultation (hereinafter referred to as "Children's Photo Session")" introduced here is an event where you can get 5 or 10 photos of your children taken by a professional photographer for free and consult with a financial planner (hereinafter referred to as "FP") who is an expert in financial matters. The event is free of charge. The BabyTech.jp editorial staff visited the venue of the event and talked to Hiroki Mishima of Mammoth Corporation, which operates the event nationwide, about the outline of the event, how it started, and its future development. (hereafter, "Mammoth"), the nationwide organizer of the event, about the outline of the event, how it started, and its future development.
(We spoke to...)
Mammoth Corporation
marketing group
Content & CRM Marketing Team
Yuki Mishima
Held a whopping 100 times a month nationwide! The very popular "Children's Photo Session
Editorial:Thank you very much for your time today. I would like to take a quick look at your company's "Children's Photo Session". ......After all, you are well prepared for the new Corona from the reception.
Mishima:We take strict measures against various new coronas, including ventilation, temperature checks, disinfection, and masks. This event is held all over the country, and thanks to your support, we were able to continue to hold this event in 2020 and 2021, with many visitors.
Editorial:After all, this is an event for children aged 0-3 years old, and the nursing and diaper changing areas are well secured. I have attended other companies' events where you can have your child photographed in the same way, but the lines to wait for toilets at large venues like Makuhari Messe and Pacifico Yokohama were very long. ......
Mishima:This event is booked in 5-10 minute increments, 3 groups at a time. The next three groups of reservations are then spaced 20 minutes apart, so that in the unlikely event that the time is extended, it is adjusted there so that there is as little waiting time as possible.
Editorial:At the event I attended, even though I stood in line for a long time, I had only a minute or two to take pictures because the people behind me were waiting.
Mishima:We reserve about 10 to 15 minutes per couple for photo shooting, so you can take photos in a relaxed atmosphere. Since you can communicate with the photographer in a relaxed manner, we believe that most moms and dads will be satisfied with the photos we take.
Editorial:Looking at the photo shoot, I see that you are a photographer who is very experienced in photographing children. Also, you are able to photograph not only children, but also parents and children.
Mishima:We recruit and ask photographers with solid skills at our company. Many families are photographed together, and those who came this morning with a father, mother, and child were able to take very smiling pictures.
Editorial:After the photo shoot, you talk with the FP in a separate room here.
Mishima:Since we ask our clients to enter the details they would like to discuss with the FP on the event's reservation form, everyone has a smooth life planning consultation after the photo shoot.
When children are born or have more children, this is the time to think about money the most.
Editorial:Thank you for showing us the sequence of events. The participants you just mentioned left looking very satisfied with the event. There was no need to wait in line at all, they were able to calmly discuss the photos they wanted to take with the photographer, and they were able to choose their rental clothes. I was a bit surprised that such a comprehensive program was free of charge. Why did you start this kind of event?
Mishima:Since our founding, we have been engaged in the "insurance consultation" service, which matches customers with insurance questions and concerns with excellent FPs free of charge, and provides a place to support customers in selecting and reviewing insurance. The "Children's Photo Session" is a specialized version of the "Insurance Consultation" service for customers with small children, in which photos are taken as a reward for coming to a life plan consultation with an FP, and the photographed data is made available for download after the meeting.
We had a challenge in getting customers to sign up for an insurance consultation unless they thought, "I want to review my insurance!" We have had the challenge that it is difficult to get customers to sign up for an insurance consultation unless they think "I want to review my insurance! We believe that customers feel a psychological hurdle before they take action because of difficult discussions about insurance and money. However, if a professional photographer could take a picture of your child and you could get 5 shots of the child, we thought that you would be more likely to go to ...... anyway. In other words, the reason we held this event was to create an opportunity for you to meet with a money expert you can trust.
Editorial:We understand that this event is geared toward families where the youngest child in the family is between the ages of 0 and 3.
Mishima:This is because it is those who have small or growing children in their families who are especially in need of consultation with an FP. When a family grows, future financial calculations such as education expenses, mortgage, retirement funds, etc. will change drastically. Therefore, we recommend that you consult with an FP who is a money professional.
Editorial:As you say, the financial requirements change drastically when a child is born into a family with only two spouses.
Mishima:We believe that only after you have a solid life plan in place can you consider a suitable savings plan and insurance policy. And the sooner you start planning for your life, the sooner you can start planning for your family. This will ultimately help you choose the right insurance and prevent over- or under-insurance.
In other words, it is "families with young children" who are most in need of a professional check and review to see if the insurance policy they have purchased is suitable for them. We have started this "Children's Photo Session" as an event that can easily match with such families.
The goal is not to sell insurance, but to create an opportunity for couples to think about life planning.
Editorial:I don't think there is anything more attractive as an event to attract families with children ages 0-3. How many people have attended in total?
Mishima:We have started in 2018 and have more than 15,000 people.
Editorial:What kind of people do you have?
Mishima:We have a rather large number of mothers and their children coming to the event alone. However, since this event is an opportunity for people to become aware of their potential needs regarding life planning, if only moms come, only moms' awareness will be heightened. Therefore, if possible, it would be of greater benefit if dads come along to hear about it as well.
Editorial:What does that mean?
Mishima:For example, if only Mom becomes more aware of the issues of future financial preparation, Dad who hears about it will have the impression that Mom was told a strange story by the FP at the photo session and that it is troublesome and suspicious ....... As a result, they will not be able to take advantage of the opportunity.
Few of us have no money worries at all for the future. Many people think, "I will have to think about money one day. ...... That is why we believe that this "Children's Photo Session" will be a good opportunity for couples to listen to an FP talk together.
Editorial:In my own experience, I think it is better to discuss such money matters with the couple together, so that they can get each other's ideas on the spot. ......
Mishima:Couples at the time of family growth are really busy, so it is difficult for them to be aware of the insurance discussion. As a result, there is a danger that the review will become more and more postponed. ......
Editorial:So this event is a valuable opportunity for such a couple who has just had a child to settle down, think about the future, and review their insurance. How much time do you spend meeting with FPs at this event?
Mishima:It takes about 10 to 15 minutes. Since many of the participants are still very much aware of the photo session, we use this time to help them clarify issues in their minds that they have tended to put on the back burner. Then, if a more detailed discussion is necessary, we make another appointment. In fact, about 60% of the people who come to the meeting decide on the spot to schedule an interview at a later date.
Editorial:That's a pretty high probability.
No salesy pushy sales pitch, and many customers say they were very satisfied with the shoot.
Editorial:What is the feedback from customers who attended the event?
Mishima:For example, we have received the following comments
It was a good opportunity for me to think about future educational expenses and savings. The atmosphere in the photos was great, and there was no pushy sales pitch, so I could enjoy the event with peace of mind (Aichi, late 20s, female)"
I had a chance to discuss with the financial planner who was in charge of our case with my husband at a later date until we were satisfied with the plan. I am very grateful to the financial planner, who was very close to my husband and I and proposed a variety of plans with sincerity. (Late 30s, female, Tokyo)"
Editorial:I still have a high level of satisfaction with the shooting. And it is apparent that they are not worried about being sold insurance.
Mishima:To begin with, we cannot properly introduce insurance products in 10 to 15 minutes. Also, by taking a certain amount of time for a coherent photo shoot, we are able to take photos that will satisfy you.
Editorial:Watching the photographer's movements earlier, I got the impression that he knows how to bring out smiles, including the preparation and use of props necessary for guiding the viewer's gaze. ......
In the future, we would like to expand more and more throughout the country.
Editorial:Last but not least, can you tell us about your future plans?
Mishima:This event has been held from Hokkaido to Okinawa, but in fact there are still a few areas where it has not been held, such as Shikoku, San-in, and Hokuriku. We would like to expand the event to those areas in the future.
Editorial:This is a really attractive event for young moms and dads, and I hope you will hold more and more of these events in the region. Thank you very much for your time today!
After the interview
You mentioned that many moms and children only attend ......, but my impression from actually covering the event was that dads should definitely attend as well. Having the family photographed together makes the event even more satisfying, and discussing money matters with moms in the company of experts can help improve their lives in the future. This event, which is free of charge, will delight moms and children, and will also allow them to examine their life plans, thus killing two birds with one stone. If you are interested, please click on the link below to register!
Children's Model Audition Photo Session & Life Plan Consultation" Official Website
https://event.hoken-mammoth.jp/sp/lps/event_promotion18/?s_mf=ppsmlBbtch
The official website of "Insurance Mammoth, Inc.
https://hoken-mammoth.com/leads/
