BTA2023 AWARD-WINNING PRODUCTS ANNOUNCED!

Pokémon Smile", a tooth brushing support game app that makes tooth brushing a positive, fun and progressive habit.

BabyTech TOUCH Exhibitor Spotlight

From the Editor
DNP Dainippon Printing, Akachan Honpo and Papa Smile are collaborating on BabyTech TOUCH, an event that is being held from 10 June 2021 where visitors can directly see and touch BabyTech products and services and find a partner for their childcare needs. Among about 20 products and services exhibited at this event, Pokémon Co., Ltd. introduces the tooth brushing support game application "Pokémon Smile" in the form of an interview.

What is "Pokémon Smile"?

Editor: "Pokémon Smile" won an award for excellence in the health management category at last year's BabyTech® Award 2020 powered by DNP Dai Nippon Printing, and I'm sure our readers are familiar with it.

Pokémon: "Pokémon Smile" is a game app that allows you to catch Pokémon by brushing your teeth well within the time limit. The aim of the app is to make tooth brushing a natural habit for children and to make tooth brushing a fun activity for parents and children.
is free to download and there are no additional paid contents or advertisements, so you can use it with your child without worry.

Very popular with families with children who are just starting to brush their teeth at the exhibition.

Editor: The BabyTech TOUCH exhibition was very well received by mums and dads who have children who have just started brushing their teeth by themselves or who hate brushing their teeth. Many of them downloaded the app on the spot.

Pokémon: We want everyone to be able to play Pokémon Smile, but in particular we want it to be accessible to young children who have not yet developed the habit of brushing their teeth. We decided to exhibit.

We know that there are many people who don't know about Pokémon Smile yet, so we would like to spread the word to as many people as possible so that we can help children who have difficulty brushing their teeth and help parents who are struggling to get into the habit of brushing their teeth.


Exhibition at BabyTech TOUCH. You can simulate the experience by posing to brush your teeth even while wearing a mask, and the children are working very hard. At the weekend, novelties were given out on a first-come, first-served basis to those who tried it (no longer available).

Editor: We hope that more of you will take this opportunity to try it out. Thank you very much for taking the time to answer our questions.

The power of the content makes it fun for children to work on it and make it a habit to continue.

As mentioned earlier, "Pokémon Smile" won an award for excellence in the health management category at the BabyTech® Award Japan 2020 powered by DNP Dai Nippon Printing. As mentioned earlier, Pokémon Smile won the award for excellence in the health management category at the BabyTech® Award Japan 2020 powered by DNP DNP, where the judges said it was a great app that focuses on how to make a difficult habit fun to tackle and how to make it a habit by continuing it.

It would be great if there were more apps that could help children with daily habits such as changing clothes, eating, bathing, shampooing, going to school, etc., and make them feel more positive with the help of content.

Pokémon Smile is currently on display at BabyTech TOUCH at Akachan Honpo TOC in Gotanda, Tokyo until 9 July 2021. We look forward to seeing you there.

Pokémon, Pokémon and Pokémon are registered trademarks of Nintendo, Creatures Inc./GAMEFREAK inc. ©2021 Pokémon. ©1995-2021 Nintendo/Creatures Inc./GAMEFREAK inc.