Moon Creative Lab, a Mitsui group company, releases "Lullaby," Japan's first scientifically based application for improving infant nighttime crying and bedtime routines, supervised by Mariko Morita, a nighttime crying doctor who graduated from Tokyo University.

The baby tech market is gradually seeing more and more service releases from large corporate group companies. Moon Creative Lab, a member of the Mitsui group, has released "Lullaby," an application that helps infants cry at night and supports sleep training. The app is called "Lullaby" in Japanese. What kind of effect can we expect? Let's take a look at the release.

- The following is content from the press release -

Moms and dads who spend too much time putting their children to bed and are exhausted every night, or who are constantly woken up by crying at night and need more sleep, this is a must-see for them!

Moon Creative Lab (Palo Alto, CA/Tokyo, Japan; hereinafter "Moon"), which creates new businesses from the ideas of more than 44,000 employees and organizations worldwide in the Mitsui & Co. group, announces the April 2021 release of "Lullaby," an application for improving infant nighttime crying and sleep training support. (Lullaby), an app that helps infants cry at night and sleep through the night in April 2021.

What is Lullaby?

Lullaby is an app service that provides comprehensive support for mothers and fathers struggling with infant nighttime crying and bedtime routines.
Based on sleep-related data for each baby, the "Adaptive Nenne Schedule" suggests the optimal time to sleep according to the baby's daily schedule, and "Nenne Lectures," information carefully selected by doctors, are distributed. In addition, we have developed the "Nenne Consult," a matching platform that enables direct consultation with pediatric sleep consultants with expertise in infant sleep with a single click.
The application was developed under the supervision of Dr. Mariko Morita, a mother of two, a graduate of the University of Tokyo, and a physician, and is designed to be used by busy mothers and fathers alike.

What is Sleep Training?

In Japan, the difficulty of babies crying at night and putting them to sleep has been considered "unavoidable" and "something to be endured," and concrete solutions have not been well known.
However, in many cases, babies from 6 months onward are able to sleep through the night or even sleep on their own if their sleep schedule and sleep environment are adjusted. In fact, Sleep Training has been practiced in many countries including the United States, France, and the United Kingdom for a long time, and has been linked to the improvement of sleep deprivation and physical and mental health of mothers and fathers as well as their babies.
Nemen-improvement is a lifelong skill that can "improve the quality of sleep" not only for babies, but also for mothers and fathers. In addition, the benefits of nen-improvement have been proven in numerous studies.

Adaptive Napping Schedule" for each baby's growth

An "Adaptive Napping Schedule" is delivered daily according to the baby's growth and daily schedule. Even if you are unable to put your baby to sleep according to the schedule recommended by the app, the app will automatically provide you with the optimal bedtime schedule for your baby at that time by recording the actual bedtime in the app.

Nenne Lectures," delivering carefully selected knowledge and information supervised by doctors and midwives

In a world where all kinds of information can be gathered, Lullaby offers "Nen-ne Lectures" by veteran pediatric sleep consultants, doctors, and midwives that provide the necessary knowledge and information for each child's bedtime routine, based on scientific evidence. The site provides a wide range of useful information, including how to prepare the sleeping environment, breastfeeding and breastfeeding methods, trivia for mothers returning to work, and advice on putting infants over 3 years old to sleep.

Napping consultation" with a pediatric sleep consultant with expertise in the field

With a desire to create a world in which as many mothers and fathers as possible can sleep soundly with their babies, we are offering a course to obtain certification as a pediatric sleep consultant from the Consultant of Infant Sleep Association/ CISA in order to spread scientifically based knowledge about napping. We have been offering a certification course for pediatric sleep consultants from the Consultant of Infant Sleep Association (CISA) in order to spread science-based knowledge about napping. For moms and dads who want to talk to someone, the "Nenne Consult," a matching function that allows direct consultation with a pediatric sleep consultant, is available on the application.

Application Overview

App Name : Lullaby -Application to help infants cry at night and support sleep training
Distribution Format ： Application for smartphones (iOS, Android devices)
Download: (Also available from the QR code below)

Service Links

Official site:https://www.lullabysleepbaby.com/
Official Instagram:https://www.instagram.com/lullabysleepbaby/
Official website of the CISA Certified Pediatric Sleep Consultant:https://sleepconsultant.jp/

For inquiries, please contact

Lullaby Management Office
Email: admin@lullabysleepbaby.com

Lullaby Supervising Physician: Dr. Mariko Morita

Biographies]
Representative of Child Health Laboratory and Pediatric Sleep Consultant. He is a member of the Japan Sleep Society.
Graduated from the University of Tokyo, Faculty of Medicine. After initial training at Kameda General Hospital, he worked as an anesthesiologist at Sendai Kosei Hospital and Minamisoma City General Hospital.
Delivery of first child in 2017
She began working as a Pediatric Sleep Consultant in 2018.
Part-time at Sleep Medicine Center, East Hospital, Showa University Hospital in 2019.
Second child born in 2020
He currently provides counseling on sleep problems in infants and toddlers, as well as lectures for child care supporters and health care professionals.

Books
The Method of Sleeping Well for Babies, taught by a doctor", Diamond Inc.
Scientifically Correct Child-rearing as Told by a Mama Doctor Graduated from the University of Tokyo Medical School" Kobunsha Shinsho
For those of you who can't sleep because of child rearing" KADOKAWA

About Moon Creative Lab

Moon Creative Lab is a venture studio that promotes new business development and business incubation for the Mitsui & Co. group. Moon aims to discover ideas from the more than 44,000 employees of the Mitsui & Co. group and provide them with the functions and environment to give concrete shape to them. Moon aims to create new businesses that will have an impact on the world by providing the functions and environment to discover and materialize ideas from the more than 44,000 employees of the Mitsui & Co. For more information, please visit www.mooncreativelab.com.