Brush teeth while enjoying music with bone conduction*1
Commercialization and general sales of "Possi," a toothbrush specially designed for children's finishing brushes, begin.
Kyocera Corporation (President and CEO: Hideo Tanimoto, "Kyocera") has officially commercialized Possi, a toothbrush specially designed for children's finish brushing, and will begin general sales on its EC website at the end of May 2021.
In this commercialization, a dedicated Possi website (https://www.kyocera.co.jp/prdct/possi/), the Kyocera store "KYOCERA KITCHEN STORE Rakuten Ichiba" in Rakuten Ichiba, an Internet shopping mall operated by Rakuten, Inc.https://item.rakuten.co.jp/kyocera-apd/possi/(*2), where a limited number of pre-orders will be accepted.
Possi is a product we have previously covered on this site.
Possi is through the Sony Startup Acceleration Program, a program developed by Kyocera to support startup creation and business operations in 2019 by Sony Corporation ("Sony"), (Lion) through the Sony Startup Acceleration Program, a program that supports the creation and operation of startups. Based on the concept of "turning toothbrushing, which children dread, into an enjoyable experience," the new product uses Kyocera's small piezoelectric ceramic element mounted on the head of the toothbrush to enable the user to enjoy bone-conduction music while brushing his or her teeth.
With the spread of the new coronavirus, many companies have introduced telecommuting and voluntary restraints on going out, resulting in an increase in the amount of time spent at home. While many families struggle to brush their children's teeth, Possi has received a positive response from 82% of the respondents to a crowdfunding campaign conducted last year, who said that their children became more positive about brushing their teeth by using Possi. 3
Kyocera commented, "Through Possi, which combines practicality and entertainment, we would like to propose new value by turning children's reluctance to brush their teeth into a time that parents and children can enjoy together.
1 Music is heard by the individual only while the head part of the toothbrush is in contact with the teeth or oral cavity.
2 Products are scheduled to be delivered on a first-come, first-served basis for pre-orders beginning May 31, 2021. The start date of general sales is subject to change.
3 Results of feedback from crowdfunded products.
Product Overview
| trade (brand) name | My First Posi (main unit) | Posi's Tail (replacement brush) |
|---|---|---|
| How to Buy | You can purchase from the following website. https://item.rakuten.co.jp/kyocera-apd/possi/  | You can purchase from the following website. https://item.rakuten.co.jp/kyocera-apd/shippo/  |
| Contents | 1 posi (main unit + brush), 1 stand, 1 cable (approx. 1 m), 2 AAA batteries | 1 brush *Customers who have already purchased a Possi unit through crowdfunding can also use this product. |
| color | 1 color (pop) | 3 colors (red/blue/yellow) |
| Price | 16,280 yen (tax included) | 2,475 yen (tax included) |
*As a bonus for pre-ordering your first Possi (main unit), you will receive a Possi puppet that your child can put in his or her hand and play with.
Product Features
- Music can be enjoyed through bone conduction by vibration of the toothbrush head.
A small piezoelectric ceramic element that converts electrical vibrations into sound is mounted on the head of the toothbrush. The piezoelectric ceramic element vibrates the brush, and the sound is transmitted to the ear by bone conduction from the brush that hits the teeth, so that the person being brushed can enjoy music only while brushing his or her teeth. - Aesthetically pleasing and meticulously designed
With the design cooperation of Sony's Creative Center, we have achieved an egg-like grip that does not require too much force, and an organic design that resembles a living creature. The use of colorful, pleasing colors is also a key point.
Possi was awarded the 2020 Good Design Award. - Play music of your choice
By connecting Possi to a smartphone or other device with an audio cable, you can play your favorite music. - Combines practicality and entertainment
The combination of Kyocera and Lion technologies and know-how not only effectively transmits musical vibrations to the teeth, but also has the cleaning power of a toothbrush.
Possi (logo) is a registered trademark of Kyocera Corporation.
