Pigeon, winner of the Grand Prize in the Breastfeeding and Eating category of BTAJ 2019, has launched an idea campaign in honor of March 9, Breastfeeding Day. In addition, a new electric breast pump with a new LED display and rechargeable battery was launched last month...

First Ascent, a leader in baby tech services and devices in Japan, has compared the developmental milestones of babies recorded longitudinally through its Papatte Ikkoiku@Baby Notebook app with data from the Ministry of Health, Labor and Welfare and the World Health Organization, and found a general agreement...

Sen Corporation has launched "Yes Cheese. Album," an online graduation album production tool for preschools and kindergartens! Album", an online production tool for graduation albums for preschools and kindergartens, Sen Corporation has established a system and support structure for photography studios and other photography businesses and has launched the service. Photography businesses are able to use the system and support system for their photo...

As a platinum sponsor of BTAJ2021, Akachan Honpo is working to realize a society where people can have and raise children with peace of mind by solving social issues that can be seen from "life with babies" as a comprehensive support company for child-rearing. The...

Codomon, which boasts a high market share in childcare ICT services, conducted a survey on the use of online childcare training among childcare facilities nationwide that are using the service. More than 80% have used online training, and another 95% found it useful. Location...

eSmiley, which has been involved in a variety of activities such as Kizuchubu, a video storytelling program, and SDGs picture books, has organized a "social experience" program for elementary school students in collaboration with local facilities and stores...

Unifa's award-winning childcare ICT service, Lukumi, has received numerous awards, including the BTAJ 2019 Childcare ICT category. One of its founding businesses, Lukumi Photo, has taken the face recognition technology used to sort children's photos and integrated it with a third-party system....

Fami One, Inc., which provides "famione," a fertility concierge service utilizing LINE, winner of the BTAJ2020 Fertility and Pregnancy Category Grand Prize, has announced that insurance coverage for infertility treatment from April 2022 will cover treatment/fees for "actual...

On Sunday, February 13, 2022, "Odawara City Demonstration Event - Baby Tech" was held at Odawara Innovation Lab in Odawara City, Kanagawa Prefecture, hosted by the Ministry of Economy, Trade and Industry, co-hosted by EY ShinNihon LLC, and supported by Odawara City, Odakyu Electric Railway Company and J:COM Seisho...

au Jibun Bank is going to start a virtual exhibit in "Manebu," a work experience and money mechanism learning app for young children. The participation of a bank in a money learning app means that the contents for deeper understanding have been expanded. Let's press for more details...

SOZOW, an online learning center for elementary and junior high school students operated by Go Visions, of which Mr. Kosukegawa, who appeared in our interview with the father business owner, is the representative director, has launched "S...

KIKASETE, a picture book application provided by Avirity Information, Inc. that won the BabyTech® Award Japan 2021 Excellence Prize in the Learning and Play category, has been holding a popular annual project called "KIKASETE: Original...

Unifa, the company behind the comprehensive childcare ICT service "Rukumi," which has won numerous awards at the BabyTech® Award Japan, has launched a "Photo Utilization Support Plan" with initial and monthly fees of zero yen if conditions are met. The plan allows parents and caregivers to use photos to ...

CLAS, a subscription service for furniture and appliances that has become a hot topic on social networking sites, has launched a new category of subscriptions, "Baby & Kids," starting February 1, 2022. Cribs, baby bedding, bouncers, chairs...