Toy subscriber and rental service "Toysub! which operates a toy subscribe and rental service, conducted a survey of men and women in their 20s to 50s with children up to age 6 on their attitudes toward the inconveniences and discomforts that men and women experience when raising children. The survey results showed that tight...

Odakyu Electric Railway, which has been cooperating in the BabyTech demonstration experiment held in Odawara City under the auspices of the Ministry of Economy, Trade and Industry, will start a support program service for the child-rearing generation using its service platform "ONE". Participatory events...

Akachan Honpo LaLaport Fukuoka Store, which will open on April 25, is a specialty store that supports childbirth preparation and baby rearing. The store will focus on products from maternity to around 12 months of age, and under the concept of wellness, it will provide a place where customers can resolve questions about childbirth and child-rearing, look at products...

First Ascent, which has announced a series of new initiatives since the launch of BabyCare Plus, has released "BabyCare Plus for Business," the second service under its BabyCare Plus brand, which provides childcare support for companies. This service is designed for companies that are on maternity leave or...

Childcare Documentation" is an initiative that aims to improve the quality of childcare by increasing dialogue among childcare providers through the use of photos and videos to visualize childcare. Unifa is one of Japan's leading providers of online training services for childcare providers, "Lukumi Mirai Childcare School," and...

homeal, a provider of "homeal," a subscription service for infant meals that can be shared between parents and children, has published a book of recipes for infant meals. homeal is a consecutive winner of the BTAJ 2020 and 2021 awards for excellence in the feeding and eating category. The company's representative...

SOZOW, an online learning place for elementary and junior high school students operated by Go Visions, of which Mr. Kosukegawa, who appeared in our interview with the father business owner, is the president, will be open on March 19 and 26, 2022 for the popular TV program "Sandwit...

A new virtual exhibitor has been added to "Maneboo," a money learning application that can be played by infants and toddlers. In addition, a limited 4-day hands-on event will be held in Kyodo, Setagaya-ku, Tokyo from March 17 to 20 accordingly. Here are the details from the press release...

In response to the revised Child Care and Family Care Leave Law that will take effect in April, Pigeon conducted a survey of married men aged 25 to 39 nationwide. Among them, about 70% of pre-papas whose partners are currently pregnant with their first child and about 70% of pre-papas who are thinking of having a baby in the future...

First Ascent, one of the leading companies in the Japanese baby tech scene, has released a new brand "babycare+" based on the concept of "peace of mind for child rearing.

Pigeon, winner of the Grand Prize in the Breastfeeding and Eating category of BTAJ 2019, has launched an idea campaign in honor of March 9, Breastfeeding Day. In addition, a new electric breast pump with a new LED display and rechargeable battery was launched last month...

First Ascent, a leader in baby tech services and devices in Japan, has compared the developmental milestones of babies recorded longitudinally through its Papatte Ikkoiku@Baby Notebook app with data from the Ministry of Health, Labor and Welfare and the World Health Organization, and found a general agreement...