BTA2024 Award Winning Products Announced! Second round of judging underway!
News

STUDIO BÜKI, 10,000 children become picture book heroes. Picture books and technology will make the future of picture book experiences come true.

BÜKI, a personalized picture book that won the grand prize in the Learning and Play category of the BabyTech® Award Japan 2021, has sold more than 10,000 copies in total. The company is working to create a society where children can continue to be excited about themselves through picture books in which anyone can be the main character...

Events

The BabyTech Area will appear at Maternity & Baby Festa 2022 to be held at Pacifico Yokohama on April 9 (Sat.) and 10 (Sun.). The BabyTech Area will be at the Maternity & Baby Festa 2022 to be held on April 9 (Sat.) and 10 (Sun.) at Pacifico Yokohama! Seminars will also be held!

The first BabyTech exhibit landed at Yokohama Minato Mirai! You can also push a lot of stamp rally! Maternity & Baby Festa 2022, organized by ACCEL LINK (Taito-ku, Tokyo: President Daisuke Tawara), will be held for two days on April 9 and 10, 2022...

News

According to Trana's survey, the number one inconvenience men experience while raising children is "access to nursing rooms," and the number two is "workplace reaction to taking maternity leave." The survey highlighted issues related to facilities and social awareness based on the assumption that only mothers are raising children.

Toy subscriber and rental service "Toysub! which operates a toy subscribe and rental service, conducted a survey of men and women in their 20s to 50s with children up to age 6 on their attitudes toward the inconveniences and discomforts that men and women experience when raising children. The survey results showed that tight...

News

Odakyu ONE Childcare Support Program" starts on April 1, 2012, offering discounts on participation in events and sharing services that lead to your child's experience and growth!

Odakyu Electric Railway, which has been cooperating in the BabyTech demonstration experiment held in Odawara City under the auspices of the Ministry of Economy, Trade and Industry, will start a support program service for the child-rearing generation using its service platform "ONE". Participatory events...

News

Akachan Honpo Lalaport Fukuoka Store, a specialty store supporting childbirth preparation and baby rearing, opens on Monday, April 25, 2022. BabyTech corner is also set up.

Akachan Honpo LaLaport Fukuoka Store, which will open on April 25, is a specialty store that supports childbirth preparation and baby rearing. The store will focus on products from maternity to around 12 months of age, and under the concept of wellness, it will provide a place where customers can resolve questions about childbirth and child-rearing, look at products...

News

UNIFA begins accepting applications for the "Return Documentation Course" for FY2022, supervised by leading Japanese experts in early childhood education, Dr. Takashi Mutoh and Dr. Keitomo Soyobuta.

Childcare Documentation" is an initiative that aims to improve the quality of childcare by increasing dialogue among childcare providers through the use of photos and videos to visualize childcare. Unifa is one of Japan's leading providers of online training services for childcare providers, "Lukumi Mirai Childcare School," and...

News

HOMEAL, a brand of toddler food that tastes great with parents and children, publishes a recipe book. Simultaneous announcement of fundraising totaling 100 million yen to accelerate business development.

homeal, a provider of "homeal," a subscription service for infant meals that can be shared between parents and children, has published a book of recipes for infant meals. homeal is a consecutive winner of the BTAJ 2020 and 2021 awards for excellence in the feeding and eating category. The company's representative...

News

Free for elementary and junior high school students] "You too can become a doctor" exhibition empowered by Dr. Chan" and SOZOW's special collaboration! Online event to explore the fushigi of the world!

SOZOW, an online learning place for elementary and junior high school students operated by Go Visions, of which Mr. Kosukegawa, who appeared in our interview with the father business owner, is the president, will be open on March 19 and 26, 2022 for the popular TV program "Sandwit...

News

Pigeon conducted a survey on attitudes toward childcare leave in conjunction with the implementation of the revised Child Care and Family Care Leave Law. While about half of "future fathers" would like to take more than one month of childcare leave, in reality, about 80% would take less than one week.

In response to the revised Child Care and Family Care Leave Law that will take effect in April, Pigeon conducted a survey of married men aged 25 to 39 nationwide. Among them, about 70% of pre-papas whose partners are currently pregnant with their first child and about 70% of pre-papas who are thinking of having a baby in the future...