- The following is content from the press release -
Cookpad Co., Ltd. has launched a new subscription service, "Oryori Ehon," for smart speakers equipped with "Alexa" such as the Amazon Echo series. From November 25, 2022*1, the content will be available on compatible models, and users will be able to use Alexa to read the nutrition education picture books to their children even if they do not have a paid subscription to Oryori Ehon.
Through the provision of this content, OryoEhon will help reduce the burden of child-rearing families in terms of food education and childcare, and encourage children to develop an interest in food.
■Summary
- Cookpad's "Oorori Ehon," a subscription service for food education picture books, begins offering content for Amazon Alexa.
- When the user says, "Alexa, read the Oorori Ebook," the content of the Oorori Ebook can be read to the child hands-free, even when the child is busy with housework or work, thereby reducing the burden of childcare and providing nutrition education at the same time.
- If you have an Alexa-equipped smart speaker, you can use it without any special settings.
- Five eligible picture books are available for viewing even if you have not subscribed to the Orihorehon subscription service.
*1: Echo, Echo Show series, Fire TV series
■Background
Oryori Ehon is a subscription service for food education picture books that Cookpad has been developing since 2019.
The program was designed and launched by employees who are raising children themselves to address the concerns of families with children who feel the importance of nutrition education but are too busy with work, housework, and childcare to engage in nutrition education, or who do not know how to do so. The program has been highly acclaimed for the fact that anyone can easily provide nutrition education through storytelling, which is a common practice in many families, and that children can enjoy cooking as an extension of play and acquire the ability to think, choose, and create for themselves. The product has received numerous awards, including the "Kids Design Award "*3 in 2020 and the "14th Parenting Award" Mono Category Award*4 in 2021.
Alexa is a voice assistant created in 2014 that helps make life more convenient and comfortable by allowing users to set timers and alarms, play their favorite music and radio programs, and more, simply by speaking followed by the wake word "Alexa".
Until now, users of Oorori EHONO have voiced their feelings of guilt and challenges about not being able to read to their children when their children bring them picture books while they are cooking or at work, when their hands are not available.
We believe that if parents can read picture books to their children by talking to Alexa at the same time their children want to read them, and if they can listen to the same picture books while doing housework or working, it will satisfy their children's desire to read picture books while reducing the burden of housework and childcare, and it will be a more natural way to provide nutrition education in the home. We have started to provide content to Alexa based on the belief that children can be educated in the home more naturally by listening to the same picture book while doing housework or working.
*2: Cookpad's "Orori Hon" won the 2020 Japan Child-Raising Support Grand Prize, which recognizes products and services useful for child-rearing (July 29, 2020).https://info.cookpad.com/news/press_2020_0729
*3: Cookpad's "Oorori Ebon" won the 14th Kids Design Award (August 21, 2020)https://info.cookpad.com/news/press_2020_0821
*4: Cookpad's food education picture book sub-subscription "Oorori Ehon" won the Mono category award at the 14th Parenting Awards (November 26, 2021).https://prtimes.jp/main/html/rd/p/000000193.000027849.html
About the "Oorori Ehon" food education picture book contents
The Oori-Ehon nutrition education picture book content is a function that allows users to view nutrition education picture books by simply speaking to the user as in "Alexa, read Oori-Ehon.
Parents can more easily incorporate nutrition education into their lives by reading nutrition education picture books hands-free with Alexa, even when they are busy with work or household chores, or by understanding the content through voice.
Available without special settings on any compatible device, users can view five of the 50 titles currently published by Orihory-Ehon. This content is also available to users who have not registered for OORORI EHON's subscription service.
[Works available for viewing
All delicious!
Mayonaka Salad
The power of food
rice ball bento
I found Pokka Pokka Miette!
Date of function start】】 【Date of function start
Friday, November 25, 2022
Inquiries about media coverage
Please use the inquiry form below to send us specific details (theme of your project, questions to be asked, desired date of interview, etc.). A member of our public relations team will reply directly to you.
Contact Public Relations form:https://info.cookpad.com/contact/pr
Reference Information
Since its launch in 2019, the service has been supported by families with children aged 2-6, and as of the end of October 2022, a cumulative total of more than 48,000 books have been As of the end of October 2022, more than 48,000 books have been published.
In recent years, problems related to children's health, such as unbalanced nutritional intake, poor dietary habits (e.g., lack of breakfast), and obesity and slimming tendencies, have become increasingly serious. Under these circumstances, the Basic Plan for the Promotion of Nutrition Education enacted in 2006 clearly states the implementation of nutrition education with the aim of extending healthy life expectancy, and it is important to impart correct dietary knowledge at school, in the community, and at home.
The "Oorori Ebook" is characterized by the fact that this picture book can be read during routine storytelling time, enabling parents to provide nutrition education without any effort, even if they do not have any specialized knowledge. Through food-themed picture books and sticker games, children's curiosity is stimulated and they are encouraged to try their hand at "eating" and "cooking.
The official site of Oorori ehon:https://ehon.cookpad-kids.jp/
About Cookpad
COOKPAD, Inc. is a cooking and technology company with the mission of "making everyday cooking fun. The company operates "COOKPAD", a cooking recipe submission and search service used by approximately 52 million people per month in Japan and available in 32 languages in 74 countries and regions including Japan, "COOKPADMART", a fresh food e-commerce service that makes shopping more free, and "Oryori ehon by cookpad", a nutrition education picture book for infants that helps build a healthy body and mind. We are also operating "Oryori Ebon by cookpad," an e-commerce site for fresh food that makes shopping more free. Through cooking, we aim for a prosperous future for people, society, and the earth.
Company name : COOKPAD Inc. https://info.cookpad.com
Head Office : WeWork Ocean Gate Minatomirai 7F/9F, 3-7-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa 220-0012, Japan
Representative : Rimpei Iwata, Representative Executive Officer
Capital : 5,286,015 thousand yen (as of September 30, 2022)
Date of establishment : October 1, 1997
Number of employees : 418 (as of September 30, 2022, on a consolidated basis)
Main Business : Business that makes everyday cooking a pleasure
