- The following is content from the press release -
～Ensagasasen♪", a child-care tech company, releases a list-sharing function to promote "child-care activities by married couples".
(Head office: Osaka City, Osaka; President: Kimitsugu Ueno), which operates the "Ensagasoze♪" platform connecting daycare facilities and parents, conducted a survey of 2,875 parents nationwide and found that 57.11% of respondents answered that "the mother did it alone" when asked "Who did the daycare activities*? 57.1% of the respondents answered that their mothers did it alone. It was also revealed that as many as 63.4% respondents felt that "day-care activities were difficult. Many people feel that it is very difficult to do day-care activities, and it is desirable for couples to cooperate with each other rather than leaving it solely up to the mother.
In order to promote "couple-based childcare activities," we have released a list sharing function that allows you to share the childcare facilities you have registered as favorites and the notes you have recorded with others on "En Sagasaso! By using the sharing function, couples can easily share daycare facilities that their partners are considering and their comments on those facilities, making it easier for couples to cooperate in their daycare activities.
*Activities undertaken by parents to place their children in child care facilities
Survey Summary -Healthcare is very difficult! Ranking of the most difficult things is also available.
The current situation is that "day-care activities" are still "something that mothers do.
When asked who conducted the childcare activities, nearly 60% of the respondents answered that the mother conducted the activities. On the other hand, the percentage of families in which the father conducted the activities with his partner was about 40%, and only 1% of the families in which the father conducted the activities. These results reveal that "childcare activities" tend to be carried out mainly by mothers, with little cooperation from fathers.
■Many people find it hard to keep their children
When asked if the day-care activities were difficult, as many as 63.41 TP6T parents responded that they were "difficult" (sum of "very difficult" and "difficult"). This result indicates that day-care activities should not be left to one mother alone, but should be done in cooperation with two other mothers.
■Complexity of document preparation and information gathering
When asked what was the most difficult part of the day-care activities (multiple choice), 60.61 TP6T parents answered "preparation and submission of enrollment documents" and 55.81 TP6T parents answered "gathering information about preschools," indicating that more than half of the parents were overwhelmed by the complexity of the process.
Many other parents feel that visiting for a tour and calling to make that appointment are also hurdles. 6.61 TP6T of the parents also responded that they could not get their partners to cooperate, indicating the need for a cooperative approach to childcare.
<Survey Summary
Survey sample: 2,875 parents who send their children to childcare facilities nationwide
Survey period: Friday, July 8, 2022 - Tuesday, July 26, 2022
Survey method: Web survey form
Ensagasoze♪" makes "Hozeikatsu" smarter.
In June 2022, BABY JOB released "Engasoso♪," a platform that allows parents to easily conduct day-care activities with one hand using a smartphone, in order to make "gathering information about preschools" and "calling preschools to make reservations for visits" easier, which ranked high on the list of the most difficult aspects of day-care activities. The platform is designed to make it easier for parents to call and make reservations for visits to preschools.
Ensagasaso♪ HP:https://ensagaso.com/
Parents can easily search for childcare facilities near their home or current location on a map, register childcare facilities they are interested in as favorites and review them all together later, and make inquiries and apply for tours. You can easily use the service while breastfeeding or while your child is sleeping, without being restricted by time or location, making your childcare activities much smoother.
Promote "Couple's Daycare Activities"! Let's share the list with your partner by using the list sharing function of "Ensagasasemaso♪"!
BABY JOB will improve the current state of society as revealed by the survey results,In order to encourage parents to cooperate with their partners in childcare activities, we have released a list sharing function that allows parents to share with others the childcare facilities they have registered as favorites and the notes they have recorded in "En sasaso♪".
The sharing feature allows couples to easily share the childcare facilities their partners are considering and their comments about those facilities, making it easier for couples to collaborate in their childcare activities.
En sagasasaso♪" users' voices
Voice of Childcare Facilities
We were able to respond politely to inquiries even after the school had closed, which led to good PR for the school" (Osaka, certified child day care center)
Normally, inquiries and reservations for tours were accepted only by phone. By using "en sasaso♪," we were able to accept inquiries after 9:00 p.m. and other times after the baby went to bed, and we were able to actually receive requests for tours. The online service allowed us to contact them when we had free time, and we were able to respond to them in a courteous manner. We feel that this was also a good PR opportunity for the parents.
Parents' Voices
"It was very helpful to be able to easily find a daycare center when I didn't know where I was moving to" (Tokyo/Thirties)
I had decided to move and needed to find a daycare center in an area where I had never lived before, but I was having a very difficult time because I was not familiar with the area. Since we could not determine the distance only from the information provided by the local government, it was very helpful to be able to see all the information on nursery schools in the vicinity of our new location on a map. Also, I was able to input the information I received by phone directly into "Ensagasozozoku♪" and look back at it later, which was very convenient when making comparisons.
Toward the realization of a society in which all people can enjoy child-rearing
BABY JOB's vision is to realize a society in which all people can enjoy child-rearing. In order to make childcare activities smarter and more enjoyable, BABY JOB provides "Ensasoso♪" as a free service, and aims to increase the number of facilities (facilities available for inquiries and tours) to over 5,000 by the end of FY2022.
About BABY JOB Co.
In order to realize a society in which all people can enjoy child-rearing, this company works to solve social issues related to child-rearing, focusing on such services as "hand-me-down toen," a flat-rate diaper service for child-care facilities.
Name: BABY JOB Co.
■Business activities: Childcare facility support business, childcare support business
■Location: 6-7-8 Nishinakajima, Yodogawa-ku, Osaka City, Osaka Prefecture
■Established: October 1, 2018
■Capital: 100 million yen
■HP:https://baby-job.co.jp/
■ Official Web site of the Handmade Preschool Attendance Service:https://tebura-touen.com/
■Online media for childcare workers, "Handheld Preschool Daycare Column:https://tebura-touen.com/column/
■ Official Instagram account:https://www.instagram.com/teburatouen/
■Official Twitter account:https://twitter.com/teburatouen
■"Ensagasasen Sokoso♪" is a search site for parents to search for preschool and daycare facilities:https://ensagaso.com
BABY JOB, the company that runs Ensagasazo♪, conducted a survey of approximately 2,900 parents nationwide regarding day-care activities. 60% of the families said that the mothers went alone, and that they felt it was very difficult. Although it has been several years since the issue of children on waiting lists was raised, and the hurdle of getting into a day-care center itself seems to have eased somewhat due to the increase in the number of facilities and the declining birth rate, competition for the centers that one wants to choose and enter remains high, and it is desirable for the whole family to be involved in day-care activities for the future of their children.
Let's take a look at the details from the press release.