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BabyTech®️ Awards 2022 Grand Prize, Excellence Award, and Special Award Winning Products List

Breastfeeding and Eating Section

Grand Prize

Gokan-Gosai(FUNFAM Corporation)

A membership-based home delivery box for baby and toddler food with access to a dedicated recipe website and participation in online baby food classes. After applying from your smartphone or PC, you will receive at home on or around the 25th of each month foods suitable for your age and original recipes supervised by a baby food researcher, allowing you to prepare your own baby food with a simple step. Recipes are available on the purchasers-only website, where you can view more than 400 recipes as many as you like. In addition, if you have any food-related problems, please leave them to YASUYO, a baby food researcher who has supported 100,000 families in child-rearing over the past 10 years. We solve your problems by tying them to the growth of the five senses through our online baby food classes.

• The way to apply the perspective of "a place to learn about baby food" is commendable, and the fact that it is not ICT-oriented and utilizes data from the perspective of the increasing allergy population suggests a way to intervene in business models to address various risks. The "plus-on" proposal to BtoC is very promising.
• I thought it was wonderful that it was rooted in the realization that real baby food classes were no longer being held due to the Corona Disaster and that there were fewer opportunities for communication. I was also interested in the story of the company's founding, from a furniture store to selling tableware made of bamboo, and then to curating baby food. I look forward to seeing the development of collaborations with various industries.

Children's Learning and Play Division (4 Excellence Awards were selected due to the large number of entries)

Grand Prize

COEMO(TOMY Co., Ltd.)

This is a toy that reads many stories to the child using a "koe" (synthetic voice) that sounds just like Mom and Dad. In response to the needs of parents who want to read stories to their children but find it difficult to do so every day, we have realized a "new storytelling experience" by reproducing the koe of a mother or father. By increasing the number of enjoyable hours spent interacting with the storyteller, we nurture a healthy and rich child-rearing environment for both parents and children.

• It is a functional answer to the question "I want to read to my child, but I don't have time..." The cute form, warmth, and softness of the product are highly appreciated. It is a product that can be used as a complement to actual communication between parents and children. It would be fun to combine it with lighting, sound, and fragrance in the future.
• While I am relieved to see this type of service from the company, I would like to see further efforts to make the "difference" between the actual reading of the book by the parents and the actual reading of the book to the child so that the child can enjoy it.
• Making coe at the coe station is fun but surprisingly time-consuming. We look forward to future developments in koe making. The main unit works on its own as long as you transfer a story from your smartphone, so parents who do not want to bring their smartphones into the bedroom will find it satisfying to use.

Excellence Award

Tailbot Pro Set(Kumon Publishing Co., Ltd.)

This is a robot-type programming material that can be played and learned with fun from the age of 3. No computer or tablet required. Simply press the buttons on the robot itself for easy programming. There are only nine commands to move the robot: "move forward," "move backward," "turn right," "turn left," "record voice," "dance," "run," "reset," and "repeat," but the movement patterns are infinite. By operating the buttons while imagining the robot's movements in your mind, you will be able to "learn programming". Place the robot on the provided map and program its movements to reach its destination. The robot provides voice guidance in 8 languages, so you can familiarize yourself with foreign languages as well as programming.

DIGICORO(Digicolo, Inc.)

Seeing, hearing, and touching are all mixed together in this toy. Digicoro is rolled around on the iPad by the child holding it with his or her hands; it is important for the development of the child's brain to not only play with the iPad with just one finger, but also to hold and touch it with the child's hands. This toy is like a fusion of digital and analog. This is an educational toy that expands play and learning with the number of apps. A completely new way to play with the iPad that can be played with even without a WiFi connection by downloading the apps. No batteries or recharging is required. The apps range from 3 to 10 years old and include a variety of colors, sounds, images, rhythms, biological observations, and games. As children play, they learn and develop their imagination. The more apps there are, the more possibilities there are.

Pocket Encyclopedia(AHIRU Corporation)

It is an illustrated book to learn words not only by looking at them, but also by touching and listening to them. 
Animations and sounds play when touched, making learning fun for young children. 
Because it can learn from audio even if it cannot read, it can be started at age 0 and helps children learn words with accurate pronunciation. It is also intuitive and designed so that it does not require the hands of parents who are busy with household chores or work.

Dora Kids Online(Shogakukan-Shueisha Productions)

This is an online class that prepares students for elementary school and provides learning support from the comfort of your home. Even shy children can participate from the safety of their own home and gradually become familiar with the classes in which the teacher speaks to each student in the comfort of their own home. The classes, in which children interact with Doraemon, teachers, and local friends they would not normally meet, are a form of active learning that engages the child's brain, and through continuous practice, knowledge and experience will be acquired before they know it.

Safety measures and watchdog department

Grand Prize

CuboAi Sleep Safety Bundle(Yun Yun AI Baby Camera Co.,Ltd)

The set of two products is the "CuboAi Baby Nemen Mamoru Set".

CuboAi Smart Baby Monitor
Highly functional smart baby monitor packed with AI artificial function technology in a cute little bird-shaped body
The smartphone app notifies alerts when a sleeping baby's face is covered by a foreign object or turned over. Crying and coughing are also detected and notified. The system can record a clear image of a sleeping baby at night and performs sleep analysis. Cute sleeping figures and smiling faces can be automatically captured.

CuboAi Baby Sensor Pad
Optional product that detects continuous fine movements of the baby by simply placing it under the mattress and works in conjunction with the CuboAi Smart Baby Monitor to provide more advanced monitoring of the baby.

• I think this is a very good device in terms of watching over newborns to prevent accidents while they are at home. I appreciate the functions of watching over the child while sleeping and detecting intrusion into dangerous places even after the child waddles around. The addition of a function that detects coughing makes it a tool that enables "moderate monitoring" and "watching over the child while securing time for oneself.
• Various products have already been proposed for monitoring, but we felt that the product and service have matured as a product and service.
• As an intelligent baby monitor, it is probably the most complete in terms of products from various countries and products distributed in Japan. Some users say that the number of alerts is too frequent, but if it alerts them without missing any worrisome moments and the results are safe, I think it is enough to evaluate and notify the danger at this moment.

Excellence Award

KOKORUKU for lunch with childcare(KOKORUKU Co., Ltd.)

We have partnered with restaurants, esthetic salons, and classes that are difficult to visit with small children. We plan with the restaurants to offer all services with childcare, and post and sell the plans on the Kokoruku website. While mothers and fathers use the service, we dispatch our certified childcare staff to private rooms in the restaurant or vacant rooms in the neighborhood to provide childcare space and take care of children. This service reduces the burden of childcare by encouraging mothers and fathers to secure "time for themselves," and supports childcare with a relaxed mindset.

Heat Watch Canary(Biodata Bank Corporation)

The device detects a rise in deep body temperature, which is the starting point for the onset of heat stroke, and notifies the wearer two steps before the onset of heat stroke with an alarm and LEDs. This wearable device, which can be used for one season at a time, encourages the wearer to replenish salt and water and take a rest in a cool place.

Fertility and Pregnancy Department

Grand Prize

Pregnancy and Lactation! Asu-mama Course"(Advice course in the AI diet management app "Asuken")
(ASKEN Corporation)

A new advice course within the AI diet management app "Asuken" for pregnant and nursing mothers to support nutrition and weight management during pregnancy and lactation.
It allows you to manage your weight and nutrition during pregnancy and lactation in one place, and offers advice on how to balance your diet with nutrients that you should be especially aware of.
In addition to a "Nutrient Graph" displaying excess and deficiency of necessary nutrients, which can be easily checked daily, the system also provides a weekly weight guideline and "OK/NG Food List" for confirmation.

• I feel that it is significant that "Asuken," which has an established reputation as a food management application, has launched its service as a step forward in relation to the first 1,000 days of life. I hope that the application will accumulate basic data on food and nutritional management and physical condition of mothers and children, and lead to the dissemination of information from Japan to the world as a tool and scheme for the health of infants and young children.
• Low body weight among women is a social problem in Japan, and on the other hand, weight management for pregnant women, including after delivery, seems to be difficult, so I think such an application is significant.
• Pregnant women, especially during morning sickness, will appreciate the advice that is given to them even when they don't want to eat anything or can only eat a little. The advice on essential nutrition and ingredients according to the time of the year is well established in previous Asken apps, so you can rest assured that it is safe.

Excellence Award

Pregnancy experience system MommyTummy
(Kosaka Laboratory, Department of Information Media, Faculty of Information Science and Technology, Tokai University)

This system allows you to simulate the pregnancy process from conception to the last month of pregnancy. Of course, men cannot become pregnant. Even if your partner says to you, "Think about how I feel as a pregnant woman!" but men cannot understand it. However, MommyTummy allows men to experience the physical burden of pregnancy and the joy of carrying a baby to term. Through this experience, we aim to create an environment where men can understand the feelings of pregnant women and treat them naturally.

Health and daily care Department

Grand Prize

Maternal and Child Mo Childcare DX Childhood Immunization Services(Maternal and Child Mo. Co., Ltd.)

This service supports online procedures for infant immunization for child-rearing households, local governments, and medical institutions.
Parents and guardians of child-rearing households living in areas where this service is available can complete and submit the preliminary checkup form online via the "Maternal and Child Health Handbook" application, reducing the time and effort required to fill out the form on paper.
Municipalities and medical institutions that introduce this service will be able to check and manage the preliminary checkup sheets and vaccination records recorded in "MCHMo" online, which will help prevent vaccination errors, eliminate the need to digitize paper, and obtain information in a timely manner, thereby improving the efficiency and sophistication of complicated administrative work. This will also eliminate the need to digitize paper and provide information in a timely manner.

• I think it is wonderful that the problems of users, local governments, and medical institutions have been successfully solved through DX promotion. I feel that this is a good example of the digitization of the MCH handbook and its effective use of data, which is the axis for local governments to provide childcare support without omission and without fail. I also feel that this system has potential as an effective tool for supporting mothers and children regardless of their nationality or status of residence.
• It is often overlooked, but it was something I felt each time I was raising my children and felt the hassle.
• The benefits that can be enjoyed simply cross over to all three parties and are clearly a high level proposed product. This is a proposed product in an area where the significance of digital transformation exists in the first place. This is a proposal that we can look forward to in the future as a lubricant involving organizations other than local governments.

Excellence Award

Pillow/bed to create a comfortable posture for pregnant women/late-term mothers(Ax Robotix, Inc.)

Pregnant women and postpartum mothers who are having trouble fitting into their pillows/beds due to changes in their body shape compared to normal can prevent their sleep quality from deteriorating by having the robotic pillow/bed transform into the shape they want for the day.

Mamaloo Multi Motion Baby Swing(Smart Trading Co., Ltd.)

The only* multi-motion baby swing that replicates the natural movements of a parent; 5 different motions allow the baby to play in place of mom or dad.
(*As of the release date, according to Smart Trading Co.)

Commemorations, Records, and Memories

Grand Prize

Memory of Pillars(mui Lab Inc.)

This product was created in the hope that the custom of inscribing children's height on pillars and walls, which is common around the world, will be digitized and become a medium that touches on past memories and reminiscences and strengthens family ties. 
Children's height, doodles, messages, etc. can be drawn by touching the pillar with the included digital stylus and recorded as digital data. Those information are stored in the cloud and can be retrieved at any time, helping family members communicate with each other. The system was also developed in the hope that by registering family "special days," past messages will suddenly come to life on those days, helping to strengthen family ties through experiences that immerse the user in memories that have faded into the distant past and provide unexpected insights.

• We empathized with the fact that the interface is an object and service that embodies the ignition of communication between people, rather than directly connecting digital and human. Purpuse is also wonderful because it "promotes digital technology that is always close to people's hearts." Purpuse is also wonderful.
• I felt that it showed what one UI should be like in terms of childcare.
• It reminded me of the nostalgic scenery of the Showa era, called "emo". The idea of how to bequeath the word "daikoku-bashira" as something meaningful to future generations...the idea is very wonderful. I felt the need to think about how to bequeath quality analog materials unique to the Showa period to future generations in the field of childcare through proposals such as this one.

Excellence Award

Sensei! Look!(Lucre Corporation)

This is a photo and video sharing service that connects childcare providers and parents based on the concept of "growth sharing.
With "Sensei-Mite! allows caregivers to take photos and videos and share them with parents in real time.
It is the only way to relieve the anxiety and worry of parents who work away from their children and wonder, "How is my child doing right now? This is the only way to resolve the concerns of parents who work away from their children.
In addition, the childcare provider's job is simply to take pictures. The time-consuming administrative tasks of organizing, uploading, and distributing photos are no longer necessary.
Simplifies photo-related tasks for caregivers while providing the "now" and "growth sharing" demanded by parents.
In a way that benefits both the childcare facility and the parents, it strengthens the relationship of trust between the two.

Parent Support Services

Grand Prize

Codomel" Connecting Mottainai to the Future(JP Holdings, Inc.)

It is a matching service for users to list and purchase reused products, mainly baby items, clothing, and other child-rearing related items, on the Web, and to provide products and services related to child-rearing that are in high demand among the child-rearing generation.
At "donation boxes" located at each of the childcare centers operated by our group as well as at various childcare-related facilities, we collect childcare-related supplies and clothing donated by parents and offer them for reuse.

• I salute you for launching a platform for ethical distribution of things that reduces various kinds of losses while utilizing a network of operating facilities across the country. I thought it was a good service that helps people naturally learn to treat things with care and pass them on to the next generation.
• I thought it was a wonderful product development from the perspective of parents, taking advantage of JP Holdings' economies of scale as a major childcare provider, and perfect from the perspective of the SDGs, allowing children to feel familiar with reuse from an early age.

Excellence Award

iiba, a platform specializing in "good places to raise children(iiba, Inc.)

This is a map application that allows users to earn points by recording their activities. By linking the point economy to child-rearing, we are adding realistic value to the previously invisible experience and know-how of child-rearing. In addition to recording users' movements and activities, users can earn points by sharing word-of-mouth from a child-rearing perspective on the map. The accumulation of data will result in a map optimized for users raising children, as well as contribute to behavioral design that encourages local consumption and economic development.

Famm School(Timers Inc.)

This is a one-month short-term intensive online school that allows students to attend with their children and learn skills in web design, graphic design, video creativity, and more. Babysitters are available free of charge for students, and the small class size of up to 8 students makes it easy to ask questions and receive feedback from the instructors. The school offers a variety of courses that lead to new ways of working, such as career advancement, smooth return to work, and work-at-home work, with the aim of creating a society in which women engaged in child-rearing do not have to give up their careers.
After graduation, we offer free support programs to help students start working from home, guidance to exclusive communities, and career counseling, and our graduates are expanding their activities in a variety of fields.

Childcare ICT Division

Grand Prize

Video media for gifted/developmental disability supporters: incluvox
(voice and peace, Inc.)

Video media for supporters of gifted and developmental disabilities. The target audience is "parents of children with characteristics such as gifted, developmental disabilities, and gray zone", "caregivers and educators at daycare centers, kindergartens, schools, and lessons", and "business people".
There are two main types of videos. One is "300 one-minute videos on support methods," which can be used like a dictionary, and the other is "10-minute videos on expertise and the latest information," which are distributed twice a week. All of the videos are subtitled and narrated, so they can be used as learning materials to enhance knowledge in a "short time, while listening, while watching" at anytime and anywhere in your spare time.

• I completely agree that we need to change our perception of developmental disabilities and giftedness, as symbolized by the word "rehabilitation". I hope that this will be the beginning of a society that recognizes developmental disabilities as part of individuality and allows people to live and work in the same way.
• The platform distributes video content as a "medium" for research on developmental disabilities itself, and because the content is actively selected for viewing on the platform, a huge amount of information is required for the content, but there are enough types of videos to meet the requirements, and the monthly fee is very low. We felt that the videos would be of great value as training videos at daycare centers and child development centers.

Excellence Award

Risk Assessment AI Evaluation System for Children in Need of Support(Kanamic Network Co., Ltd.)

Based on the "Common Risk Assessment Tool for Child Abuse by Child Guidance Centers and Municipalities" published by the Ministry of Health, Labour and Welfare, the "Risk Level" and "Risk Factors" of high-risk families are visualized before a child in need of assistance or protection becomes severely abused. It is a risk assessment AI evaluation system that visualizes the "risk level" and "risk factors" of high-risk families based on the "Common Risk Assessment Tool for Child Abuse for Child Guidance Centers and Municipalities" published by the Ministry of Health, Labor and Welfare, and supports prompt response by local government childcare support departments and public health nurses, etc. It also reduces the workload of staff who are busy with their daily tasks and recommends cases requiring immediate action.

"HoiCa" childcare business support service(HappyLifeCreators, Inc.)

This service is designed to make teachers, children, and their parents happy by streamlining the cluttered office work and allowing them to spend more time with their children.
First of all, the simple operation screen is designed to be easy to use even for those who are not good at using PCs.
Efficient and simple management of children's arrival and departure from preschool using IC cards and tablet terminals to accurately record children's arrival and departure times.
Parental communication can be completed via LINE, and information can be distributed to parents via LINE, such as contact information, events, and disaster emergency notices.
Other features include attendance book management and data output to Excel, as well as parent contact information management.

Efficiency of household chores Department

Grand Prize

Our Family's Instruction Manual, a childcare and housework sharing support application(Pigeon Corporation)

This is a mobile application that supports "family becoming more of a team" by allowing couples to easily share their unique childcare and household chores even when they are busy taking care of their new baby and have little time to communicate with each other. This is a mobile app that helps "families become more of a team.
Different families have different ways of doing childcare and household chores, which can be created as "trisets" using videos and images, and shared with your partner. In addition, "help" can be sent using the registered trisets for childcare and household chores that family members would like to ask for, and the help list is also useful for task management.

• The differences between married couples, and perhaps even between the parents' generation, tend to occur individually and become a point of blurring and frustration regarding various matters around childcare. I thought it was a good app that could wipe out such stress. I think it may expand beyond childcare and housework.
• Supporting the sharing of procedures, rather than mere communication, would be helpful in preventing discord in the home.
• I thought it was interesting. While the convenience of the product is a good thing, it actually exposes the difficulty of communication between working couples and also provides a glimpse into the background of the increasing number of divorced families. As a leading company in the industry, we hope that Pigeon will continue to develop products that are in line with the times.

special award

Akachan Honpo Prize

"Asuiku" temporary childcare search and reservation service available via smartphone & LINE(grow&partners, Inc.)

This service allows you to search for and reserve a temporary childcare facility 24 hours a day, 365 days a year from your smartphone or LINE when you need to leave your child with someone for a short period of time.
All parent and child information is entered from the smartphone, and advance payment is completed, making the tedious process of making temporary childcare reservations paperless and cashless. Once you have registered as a member, reservations can be completed in one minute at any daycare center. There are also plenty of photos and videos showing what the daycare center is like, so you can take your time choosing a temporary daycare after your child goes to bed.
We provided the receiving nursery schools with a management system specialized for temporary childcare. The system halved the number of complicated tasks such as accepting reservation calls and paper-based customer management, and improved the quality of childcare services by digitizing childcare records.

mamatas award

CuboAi Sleep Safety Bundle(Double award with the Grand Prize in the Safety Measures and Monitoring category)

Baby Tech Community Award

Memory of Pillars(Double award with the Grand Prize in the Commemorative, Record and Memory category)

List of products that passed the first screening (in alphabetical order of product name)

After the document screening, here are the 31 products that passed the first round of judging.

BabyTech® Awards 2022 Application Guidelines

Introduction: "The BabyTech" makes child-rearing life safer, more secure, and richer."

Based on this belief, we have been promoting BabyTech products and services in the hope that they will be widely used by consumers. In promoting BabyTech, we faced two challenges.

(1) Limited means for consumers themselves to evaluate what BabyTech products are safe to use for their children.

(2) 1) Expanding awareness of TP4T among consumers and the need for propagative support and collaboration for social implementation of TP4T.

To address these issues, we first launched the "BabyTech® Award Japan," a contest that serves as an indicator of choice so that parents and childcare providers can use high-quality BabyTech products with confidence.
We have awarded excellent products and services through rigorous screening by experts and presented them to all those involved in pregnancy, childbirth, and childcare, so that they can feel secure in their choice of BabyTech products.

In 2022, the fourth year of the Baby Tech Awards, the awards will go beyond Japan, following discussions with the organizations that held the rights to the Baby Tech Awards in the U.S., in anticipation of the development of the global baby tech market.BabyTech® Awards 2022."We are pleased to announce that the event has been renamed the "BabyTech Conference". We look forward to welcoming all BabyTech product and service providers, those who are aware of the challenges in today's childcare environment and wish to update their products and services, and those who are interested in our initiatives.

This award is to recognize the market of baby tech and to showcase outstanding products!

We are committed to providing a wide range of ICT services and products for childcare, including those developed and provided by organizations and companies, parents who use them, childcare providers, and all those involved in the childcare industry.Recognizing BabyTechWe would like to invite you to this event.

BabyTech is spreading, and systems provide support for human childcare, childcare, and oversight of children.

• Further assurance of safety and security
• Reduces mental and physical burden on parent caregivers
• Solving problems one by one and preventing them from becoming major difficulties
• Creating a more hands-on environment where you want to face your children and family.

and realize theWe want our children to grow up in a better environment.We think that this is a good idea.

Eligible products and services are,Newborn - Infant - Toddler(preschoolers), including children and their parents,Preconception to pregnancy and postpartum women, their partners and familiesYou are welcome to participate if your product is a user of

Examples of Award-winning Products

Sick Child Care Support System

Non-contact thermometers and recording apps

Ultracompact delivery monitoring device

Areas covered by BabyTech

If xTech, which includes various genres such as FemTech (women), SleepTech (sleep), EdTech (education), and FinTech (finance), is a horizontal "line," BabyTech is a comprehensive "plane" technology genre surrounding infants from pregnancy to school age.

BabyTech base

BabyTech refers to technological products and services that support and accompany the pregnant woman during pregnancy, postpartum, and child-rearing life, as well as all the accompanying housework, work, and lifestyle.

The use of advanced technologies represented by AI, IoT, etc. is positioned as advanced BabyTech.

We believe that this is a very significant first step to help consumers envision and adopt child-rearing with technology by positioning appliances and Internet services that help with housework and lifestyle while raising children as the gateway to BabyTech.

Screening Guidelines - Screening Eligibility, Screening Process, and Screening Criteria

Products and services to be reviewed

The following two conditions must be met in order to be considered

Condition 1 :  (1), (2), (3), (4)for any of the following,

(i) Prospective pregnancies, mothers and fetuses during pregnancy and childbirth, and mothers in the postpartum period,
(2) Newborn (0-28 days old), Infant (under 1 year old), Toddler (preschooler)
(3) Guardians and relatives of infants, partners and relatives of mothers
(4) Caregivers of facility organizations, facility operators, and cared-for infants and toddlers and their parents

Condition 2: a. b. c. d. Any of the following

a. Electronic devices and appliances that operate on their own
b. Devices and equipment that work with smartphones, PCs, the Internet, etc.
c. Various applications for smartphones and PCs
d. Services and initiatives utilizing ICT technologies, such as websites

Judging Section

The judging will be divided into 9 categories. Please refer to the following for the relevant categories.

If you are not sure which category you would like to apply for, please leave it to us at the time of application and the judging committee will assign it to the appropriate category.

Award Composition

Excellent products will be selected through an initial screening of documents for each category

• BabyTech® Awards 2022 Qualified

Qualified mark (reference)

The Grand Prize and Excellence Award will be selected from Qualified products that pass the first screening in each category through a second screening. After the sample products and applications are tested and each product is presented online, the judges will score the products out of 5 points for each of the judging criteria items (see below), and the ranking will be calculated based on the total score.

• Grand Prize(1 point for first place in category 1)
• Excellence Award(2 points for 2nd and 3rd place in the category)

Grand Prize Trophy (for reference)

In addition to the above jury's prizes, special prizes will be awarded by the sponsors.

Schedule for Judging and Presentation

*Detailed dates are listed in the "Event Summary" section.

Application Rules

For tangible goods, such as device equipment

Regardless of when it was released,December 31, 2022Products that are available or scheduled to be available to individuals or corporations in Japan as of the date of the application.In,August 30, 2022The name and products can be publicized in the announcement of Qualified products that have passed the first round of judging to the

For application services

Regardless of the time of release,December 31, 2022Applications or services that have been or will be released for use by customers in Japan (e.g., on the Web, in an application store, etc.) at the time of release.In,August 30, 2022The name and services can be publicized in the announcement of Qualified services that have passed the first round of screening to

About the Applicant

Applicants must be the business entity (developer/manufacturer, owner, or operator) or a company or organization that has been commissioned by the business entity. In the case of a commissioned company or organization, the consent of the business entity is required.

Screening Criteria

• Problem statement, solution
  Is the argument for the issue (focus point) clear and is the granularity of extraction appropriate?
  Do you have a strong awareness of issues, concerns, and thoughts about the childcare environment?
  Does the solution assume that the issues can be adequately covered?
• Novelty, originality
  Does a similar product exist for the product applied for?
  Compared to similar products, are there any unique initiatives, and do these initiatives create an advantage?
  Are the one-of-a-kind appeal points leading to the right advantages?
• Functionality, ease of use
  Is the system designed to be easy to use for the target users, and does it ensure reliable operation?
  For devices, are they easy to install and can they be used in a few steps (e.g., with a single button press)?
  If it is a community service, is it structured to make it easy for anyone to participate?
  For a second application, is the functionality and ease of use refined compared to the previous application?
• Prospects, continuity
  Is it intended for long-term use, not just short-term perspective?
  Is there potential for future development, such as envisioning approaches to new areas of coexistence?
  Are there any new insights or assumptions in the re-application compared to the previous application? If pivoting, is it appropriate?

There is no order of priority in the judging criteria. Each item will be scored by the judges and the total score will be used for judging

member of a screening committee

member of a screening committee

• Masataka Kikuchi, President, Kikuchi Gakuen Educational Corporation (Well Sensei)
• Tatsuya Kurosaka, Representative Director of Kuwadate Corporation, Project Associate Professor, Graduate School of Media and Governance, Keio University
• Makoto Ukai, Deputy General Manager, Event Strategy Office, The Asahi Shimbun

Community Judges

• BabyTech User Community(Operated by Papa Smile Co.)Mom and Dad Member Votes for

chairman of the judging committee

• Tetsuya Nagata, Representative Director, Papa Smile Inc.

Merit of the Award / Voices of Award Winners

1. various divisionsGrand Prize and special awardprize-winner
   1. Participation in the award ceremony at the Childcare Expo 2022, holding presentations by award winners, and attracting media coverage of the award ceremony
   2. Exhibition and demonstration of award-winning products and services at the Childcare Expo 2022 (4,000 people visited the exhibition booth over two days in 2009)
   3. Presentation of Trophies
   4. Year-round advertisement on Toei Subway introducing award-winning products *on request
2. allRecipients of the 5. and later will be provided as an award-winning PR package for a fee (see below).
   1. Presentation of Certificate of Recognition
   2. Listing in the catalog of BabyTech Award-winning products and year-round distribution of the catalog
   3. Press release announcement of award-winning products and introduction in the media (newspapers, magazines, TV, radio, and Web)
   4. Introduction of products at trade shows and conference presentations *Exhibit fees may be charged separately for exhibiting at trade shows.
   5. Use of Grand Prize, Excellence Award, and Sponsor's Award marks for packaging and other uses outside the Internet(Digital marks are free of charge)
   6. An information magazine with a circulation of 100,000 copies handed to expectant and nursing mothers by healthcare professionals nationwide.
      Summary article on the award-winning products in BabyPedia (published by Nippon Brace Co., Ltd.)
   7. Publication of an article introducing the award-winning products in FQ Japan
   8. Publication of award-winning products in the childcare ICT category in the childcare IT trade newspaper Pastel IT Newspaper
   9. Long interview coverage of award-winning products on BabyTech.jp

Examples of Award-Related Initiatives

Grand Prize and Special Prize Award Ceremony and Presentation (at the Childcare Expo)

Exhibit of Grand Prize, Excellence Award, and Special Award winning products (at the Childcare Expo)

Subway advertisements, distribution of award-winning product catalog booklets, and introduction of products at conferences and exhibitions

Example of the use of the award-winning mark and BabyTech.jp long interview

Examples of award-winning products and press coverage of award-winning product displays

Voices of Award Winners

2021 Grand Prize in the Commemoration and Documentation category for the personalized picture book "BÜKI".Mr. Fukumi Kozlov, CEO, STUDIO BUKI Co.

The grand prize in the Commemorative and Record category of the BabyTech® Award Japan 2021 helped to establish the brand and expand its visibility.
For a start-up company like ours, being able to participate in a public event like the Childcare Expo is a valuable opportunity. With the support of Papa Smile, the organizer of the event, we have been able to create many business opportunities, including requests for interviews, cooperation with local governments, and collaboration with other companies.
I am so glad I participated. Thank you very much.

2020 Special Award for Childcare Lifestyle Support "Childcare Quiz Papa Power Test
Ms. Yukie Takahashi, President, Mama's Sachi LLC

The "Childcare Quiz Papa Power Test" was just an idea born from the thoughts of one mother. When she learned about the award, she started her own business to apply. Passing the first screening convinced me that it was not a one-size-fits-all idea, and turned it into a driving force to launch the product. Receiving the Special Award was like receiving big wings. The award has helped us gain recognition from many fathers, and it has also led to interaction and collaboration with everyone involved in BabyTech. We look forward to continuing to meet new people who believe in a bright future for children and are passionate about the baby tech field.

Application schedule, judging fee, and post-award offerings

Application Deadlines and Schedule

1. application acceptance
   　　Year 2022Friday, August 26 Up to 24 hours
2. Announcement of Qualified first screening
   　　Year 2022 Tuesday, August 30 Around 3:00 p.m. The first screening will proceed sequentially after receiving applications and will be announced on the same day.
3. Second round (online presentation)
   　　Year 2022 Thursday, September 1 from (e.g. time, place, numerical quantity) Friday, September 30(10 minutes for each product presentation), with the schedule to be adjusted during the period of the
4. Press Release announcing award-winning products
   　　Year 2022 Wednesday, October 26Around 3:00 p.m.
5. Award-winning products on display, Grand Prize and Special Prize Award Ceremony, presentations by Grand Prize and Special Prize winners
   　　Year 2022 Monday, November 21 and Tuesday, November 22 Childcare Expo 2022 Tokyo International Forum, Yurakucho, Tokyo

Judging fee and offerings to winners

Per item 50,000 yen(tax not included)

 Payment of the judging fee will be sent by e-mail from the secretariat after receipt of the entry form and entry form.
Please contact us for more information. Bank transfer and credit card by PayPal are available.
Grand Prize and Excellence Award winners from the paid fee for the PR packageDiscount on screening feeWe will do so.

To the award winnersfree of chargeoffer

• Issuance and use of the "BabyTech®︎ Awards 2022 Qualified" digital mark that passed the first screening.
• Grand Prize, Excellence Award, and Special Award "BabyTech®︎ Awards 2022 Award" digital mark issued and used (no expiration date)
• Participation in award ceremony, trophies and presentation of Grand Prize and Special Prize winners(You are responsible for travel expenses to and from the site.)
• Certificates of Grand Prize, Excellence Award, and Special Award winners, and product displays(You are responsible for travel expenses to and from the site and for shipping of goods.)
• Display of Grand Prize, Excellence Award, and Special Award winning products on our website and press releases from our company

To the award winnersonerousoffer

• Grand Prize and Excellence Award "BabyTech®︎ Awards 2022 Award" printing mark issued and used (no expiration date for use)
• An information magazine with a circulation of 100,000 copies handed to expectant and nursing mothers by healthcare professionals nationwide.
  Summary article on the award-winning products in BabyPedia (published by Nippon Brace Co., Ltd.)
• Publication of an article introducing the award-winning products in FQ Japan
• Publication of award-winning products in the childcare ICT category in the childcare IT trade newspaper Pastel IT Newspaper

• Long interview article on award-winning products on BabyTech.jp

How to apply

To apply, please contactFill out the web formorapplication formindicates object of desire, like, hate, etc.mail (usu. in phrases like "e-mail", "text message", etc.)ormailingPlease send it to us at

From the Web Form

Please click the button below to open the web form, fill in the required information, and submit it.

application form

Click on the button below to download the application form, either in Excel or PDF format. (zip format 405KB)

Apply by email

E-mail address indicated on the application formPlease send the application form file as an attachment to

Apply by mail

Please print and fill out the application form and send it by sealed envelope or letter-pack to the following address.August 26, 2022Please send it so that it arrives by
US Bldg. 8F, 1-6-15 Hirakawacho, Chiyoda-ku, Tokyo 102-0093, Japan Papa Smile BTA2022 Section

Contact Us

• Frequently Asked Questions and Answers
  Check our FAQs and answers page.
• From the Web: Please use our inquiry form
  Ask a question using the inquiry form
• From your phone: 03-6555-2350
  Weekdays 10:00 - 18:00 Our operator will ask you how to contact us and will get back to you in due course.

About the Organizer

　Papa Smile Co.,Ltd

Our vision is to "support the rich growth of children by activating the market and empowering families as a pioneer in BabyTech." We are a company that works with people who have dreams for their children's growth.

*BabyTech/BabyTech is a registered trademark of Papa Smile Co.

List of award-winning products from BabyTech®️ Awards Japan 2019, 2020, 2021

Related ArticlesBabyTech Awards Awarded Products List

2021.04.28