- The following is content from the press release -
homeal, Inc. operates "homeal," a toddler food brand that aims to "reduce worries about toddler food to zero. Ltd., which operates the toddler food brand "homeal" and aims to "eliminate the worries of toddler food", released "365 days of toddler food for 1 to 6 year olds: ready-made recipes that can be frozen" today, March 16 (Wed.) from KADOKAWA Co. At the same time, the company also announced that it has raised a total of 100 million yen in funding through a third-party allotment of new shares to Chiba Dojo Fund, W ventures, and Harizuri (parent company of Tsuchiya Bag Factory), as well as loans from financial institutions.
Delicious and easy for parents and children! The definitive toddler food recipes that can also be frozen!
In addition to the basics of toddler food that you need to know, including how to prepare frozen meals and tips on how to make them tasty and defrost them, the book also includes 204 recipes for each ingredient according to the age of your child (transitional, early, and late). The book is packed with information that is truly essential for parents with young children, including nutritional information and standard amounts of foods to consume as your child grows, child development, Q&A on common concerns, and recipes that are simpler to make than preparing ready-made meals.
It is easy to use because it includes a summary of the characteristics of the child's "age group" at that time of the year, guidelines for daily food portions, Q&A on common concerns about infant food, a menu calendar, and recipes for each ingredient.
Book Details
Title:365 days of toddler food for children from 1 to 6 years old.
Author: homeal
Supervision: Miho Nakamura, Takeshi Nishikawa
Published by KADOKAWA
Launch: Wednesday, March 16, 2022
List price: 1,485 yen (1,350 yen + tax)
Format: A5 size, 160 pages
isbn: 9784046055828
Contents of "365 days of toddler food for 1 to 6 year olds: Freezable ready-to-eat recipes".
Part 1: What Moms and Dads Need to Know about Infant Food Basics
Part2: 1 to 1.5 years of age, transitional period for infant food
Part3: 1.5 to 3 years old, the first stage of infant food
Part4: 3-6 years old, late stage of infant food
About the Author and homeal
7,300 meals by age 6The toddler food is said to be a transition period to regular food, during which the child develops a sense of taste and chewing ability, enjoys food, and feels a sense of accomplishment when he or she eats all of the food. However, it is also true that many parents feel overburdened with daily infant meals when they are busy with housework, childcare, or work.
HOMEAL's proposal to this challenge is,Delicious meals ready-to-eat now just by heating up, frozen toddler meals that parents and children can enjoy together.The following is a list of the most common problems that children have when eating. If you have any problems with your child's diet, such as "My child won't eat...", please contact us,Infant food diagnosis and consultation with a dietitian for your concernsSupported by the on line service of theZero worries about infant food.I hope you have a great time with your family. I hope you will have more happy family time.
Homeal's infant meals are made with only domestically grown vegetables and carefully selected ingredients, and each dish is handmade to ensure that adults and children can enjoy the same meal together, with only the natural flavor of the ingredients and minimal seasoning to create a gentle taste. All menus are developed by children's food professionals, including a registered dietitian with expertise in infant food and a person who has worked at a daycare center. Simply heat up the entire packet in a microwave oven or over hot water and it is ready to serve at the table. No knife or cooking is required. Even parents who are not good at cooking can prepare infant meals.
About the Supervisor
- Miho Nakamura
In 2009, she became independent and started her own cooking school. In addition to teaching baby food classes and nutrition education courses, she has provided and supervised many recipes for books, magazines, web articles, and co-op catalogs, etc. She is a mother of two children. - Takeshi Nishikawa
Graduated from the Department of Food and Nutrition, Faculty of Agriculture, Kinki University. Completed a master's degree at the Graduate School of Life Science, Osaka City University. She started her career at Maruha Nichiro, a frozen food manufacturer, where she worked at a frozen food factory and experienced production management. Later, she worked in frozen food product development at Sugarlady Group. Since becoming independent, he has been engaged in consulting business for businesses seeking to commercialize frozen foods, as well as in activities to disseminate knowledge of refrigeration science and how to utilize frozen foods. He is the author of "Takeshi Nishikawa's Delicious Frozen Recipes" and other books.
Funding Background
homeal is a startup that launched its service in September 2020 with the brand mission "Zero worries about infant food." The company also offers a toddler food delivery service that adults can enjoy together, a magazine for learning about toddler food from experts, and a line of toddler food consultation services tailored to children's growth. The company has been working on an e-commerce site and apps to provide a toddler food delivery service with authentic tastes that adults can enjoy together, a magazine to learn about toddler food from experts, a LINE chat service to consult on toddler food according to the growth of children, and a community to share worries about childcare during the toddler years. We have also been working on the development of a community for sharing child-rearing concerns through our e-commerce site and applications.
The funds raised will be used to further improve the customer experience, accelerate the update of existing products and development of new products, renew the EC system, and further focus on other experiential promotion activities and R&D activities in early childhood growth.
homeal will continue to respond to the natural desire of parents for their children's growth with infant food.
Comments from investors
- Chiba Dojo Fund Representative Partner
Mr. Kotaro Chiba
From the first time I met with Mr. Onikai, I felt that this is a service that all parents involved in childcare need. I have tasted the food many times, and it is truly safe and delicious. I believe that homeal's vision, based on Mr. Onikai's original experience, will continue to solve the problems of many parents who are struggling with childcare. I would like to support homeal's challenge to open up a new field of "infant food. - Partner, W ventures
Mr. Masahiro Hattori
homeal is a wonderful service that can be a lifesaver not only for toddlers but also for parents who are busy raising their children on a daily basis. When I first heard about the concept of homeal, I was surprised to find that most of the menus in convenience stores and delivery services are designed for adults! The management members who support the concept are also old acquaintances of President Onikai, and they are a wonderful team with a good balance of offense and defense. I am pleased that we were able to raise the funds and also to create the opportunity for the publication of this book. We will continue to support their growth. - Harrisley Co.
Director and Senior Managing Director of Tsuchiya Bag Factory Co.
Mr. Masayuki Sarukawa
We decided to invest in the homeal team led by Mr. Onikai because of their sincere attitude and ability to address social issues such as "food education" and "childcare for working families," as well as their strong affinity with our group company (Tsuchiya Bag Factory) in terms of customer demographics. Since its establishment, Tsuchiya has been helping to connect the healthy growth of children with the expectations and deep love of their families through the manufacture and sale of school bags. We look forward to further enhancing each other's products and services, as well as the value we provide to our customers.
About Us
Trade name: homeal Corporation
Location: 2-19-15 Shibuya, Shibuya-ku, Tokyo
Representative: Sho Onikai, Representative Director
Establishment: September 2019
Business activities: Development and sales of frozen foods for infants
Capital: 75.55 million yen (including capital reserve)
URL:https://homeal.co.jp/
Instagram / Twitter: @homeal_official
homeal, a provider of "homeal," a subscription service for toddler meals that can be shared between parents and children, has published a book of recipes for toddler meals. homeal is a consecutive winner of the BTAJ 2020 and 2021 awards for excellence in the feeding and eating category. According to Mr. Onikai, the representative of the company, "It has been one of my dreams to publish a book on toddler food," and this is one of the fruits of his efforts. At the same time, the company announced a total of 100 million yen in funding, which is expected to further accelerate its efforts.
Let's take a look at the details from the press release.