- The following is content from the press release -
Pigeon Corporation (Headquarters: Tokyo, President: Norimasa Kitazawa) will launch the "# Flexible Childcare Life Project" idea campaign on the occasion of "Breastfeeding Day" on Wednesday, March 9, 2022, to help people value both childcare and themselves. In addition, "handy fit + milk collector electric", equipped with a new LED display and rechargeable battery, which enables easy breastfeeding anytime and anywhere, will be available at baby goods specialty stores nationwide from February 14, 2022 (Monday).
Pigeon's Ideas for "Breastfeeding Day
The "Day of Breast-feeding" was established on March 9 in honor of the Japanese word for breast-feeding, "sa (3) ku (9) nipple." Pigeon Corporation applied for and registered the day in 2020 with the aim of disseminating information about breast-feeding and breast-feeding equipment in an appropriate manner.
We will continue to work extensively to make this day a day for information dissemination and educational activities to make breastfeeding more free and to make the lives of mothers struggling with breastfeeding more flexible.
# Flexible Parenting Life Project" Idea Campaign
In order to promote a "flexible baby-rearing lifestyle," we will be soliciting ideas for making life with babies more flexible on social networking services from March 3 (Thu.) to April 14 (Thu.) at 10:00 AM in two categories: "This would be even better" and "This would be even better". The ideas submitted will be selected, and in honor of Breastfeeding Day, "39 winners" will receive a total of three cases of Pigeon's three types of Oshiri Nap products, one case each. For more details, please visit the campaign site below.
Campaign website URL:https://pigeon.info/breastpump/campaign/bp2203.html
How does a milk pump change your life?
In February 2021, we conducted a "Breastfeeding Questionnaire" in order to understand the current status of breastfeeding and to gather feedback from mothers who use breastpumps.
Does the milk pump support the emotional and life aspects of childcare?
When asked, "During breastfeeding, did you feel or live differently with or without a breastpump?" (49.5%) and "Somewhat" (34.2%), 83.7% of the mothers felt that there was a difference in their feelings and life with and without a breast pump. We also asked them what specific differences they felt,
When I am sick or going out,
I used a breast pump to produce milk, and utilized frozen breast milk and asked family members to feed the baby.
I think it helped my family to have breast milk to give at any time.
and others who said, "The milk collector helped me when I couldn't breastfeed my baby directly," and "Catching breast milk helps people other than mothers as well," such as
Many said they were able to breastfeed their babies.
A breast pump is a mom's best friend! What is a scene where you feel glad to have a breast pump?
Many mothers told us that they felt a difference in their feelings and lives after using a breast pump.
However, there were many mothers who said that they could enjoy a flexible child-rearing lifestyle by using a breast pump or frozen breast milk, such as "when mom wants to go out alone" (27.9%) or "when a family member takes over midnight feedings" (24.5%). Many mothers said that they lead a flexible child-rearing life by using a breast pump or frozen breast milk.
Under the slogan "Breastfeeding More Freely," Pigeon continues to support many mothers and fathers so that they can lead fulfilling child-rearing lives.
Survey results Web site URL:https://pigeon.info/column/magp/060breastpump.html
Related article: Breastfeeding More Freely. Two Couples Share Their Experiences https://pigeon.info/bonyu/article-283.html
More freedom and flexibility in breastfeeding
The "handy fit+ milk collector electric" went on sale on Monday, February 14, 2012.
The environment and thoughts surrounding breastfeeding vary from person to person, such as "I want to breastfeed after returning to work" or "I don't want to waste breast milk even when I can't feed my baby directly. Even when a mother is temporarily unable to feed her baby directly, such as when she spends time away from her baby or when the timing of breastfeeding is not suitable, the breastfeeding options increase and flexible breastfeeding can be realized by using a breastfeeding bottle opener.
We will introduce Pigeon's milk softener, centering on the "milk softener electric handy fit+," which was renewed in February 2022.
Pigeon Breastfeeding Assist Anurator URL:https://pigeon.info/breastpump/
The breast milk freezer pack and adapter make the process from suckling to storage smooth!
When a breast milk freezer pack and adapter (both sold separately) are used together with the breast pump, breast milk can be frozen and stored smoothly. In addition, the breast milk
The milk can be stored directly in the pack, so not even a drop of precious breast milk is wasted. Breast pump and storage products are the solution to make your breastfeeding life more comfortable.
You may consider using this as one option.
Product Overview
| trade (brand) name | Breastfeeding assist, breastfeeding assist, electric handy fit+. (Handy Fit Plus) |
| price including tax | 12,100 yen (main body price: 11,000 yen) |
| Release Date | Monday, February 14, 2022 |
Features of "milk collector electric handy fit+" product
- LED display" for easy viewing even in dark rooms
The new "LED display" makes it easier to understand and see the feeding time and suction strength.
In addition, operations such as switching between breastfeeding modes have been changed from a dial to a button system, making them easier to use than ever. - Built-in rechargeable battery enables milk production anytime, anywhere
The built-in rechargeable battery allows for milk production even where there is no power source. Cordless operation makes it easy to carry around. Breastfeeding on the go is easy and smart.
Continuous operation time is approximately 1.5 hours with a fully charged battery. Battery level can be easily checked on the LED display.
Mother's Milk Assist" lineup to meet the needs of moms and dads
Replicates the suction rhythm of the hospital model
- For mothers who want to breastfeed naturally and comfortably
- Sucking strength and rhythm can be selected, so you can suckle in your preferred style.
- When linked to the dedicated "Pigeon Switch" app, operation and recording of breastfeeding on a smartphone becomes easy.
| trade (brand) name | Breastfeeding assist breastfeeding machine electric pro personal R (Pro Personal Earl) |
| price including tax | 18,700 yen (main body price: 17,000 yen) |
Gentle breastfeeding at your own pace
- Easy to use even for the first time
- Light enough to hold in one hand
- Self-adjusting suction power while breastfeeding
| trade (brand) name | Breastfeeding Assist Anesthetizer Manual |
| price including tax | 4,950 yen (main body price: 4,500 yen) |
# Flexible Parenting Life" Ideas Campaign
In preparation for the "# Flexible Life with Babies," we will be soliciting ideas for making life with babies more flexible on social networking services from March 3 (Thu.) to April 14 (Thu.) at 10 AM in two categories: "This would be even better" and "This would be even better". The ideas submitted will be selected and presented to the public as a special prize in honor of Breastfeeding Day.
We will give away a total of three cases of Pigeon's three types of Wipes, one case each, to "39 winners".
Campaign website URL:https://pigeon.info/breastpump/campaign/bp2203.html
Application period: March 3, 2022 (Thursday) - April 14, 2022 (Thursday) AM 10:00
The "It would be better if we did it this way" section
I can go out easily and my life has become more flexible after using frozen breast milk! We invite you to submit your own ideas for how to make your life with your baby better.
The "It would be better if this were the case" section
We post topics such as "I wish I could do this" or "I wish this would happen" that moms and dads would like to solve together with everyone raising children. We will also solicit contributions and comments on solutions from those who have seen the postings.
prize
Three cases of Pigeon's "Oshiri Nap" wipes in three types, one case each (108 packs), to be given to 39 winners.
How to apply for the campaign
To apply via Twitter
- Follow the official account (@pigeoninfo)
- Quote and retweet eligible tweets with ideas you want to share and the hashtag "# Flexible Parenting Life Project".
To apply via Instagram
- Follow the official account (@pigeon_official.jp)
- Post ideas you want to share in the comments section of the target post
Or, download the image from the campaign website, put the idea you want to share on the image, and post it with the hashtag "# Flexible Childcare Life Project".
For inquiries regarding the campaign, please contact
- You may enter as many times as you like during the period, but you can only win one present per person!
- Please make sure to set your Instagram and Twitter accounts to "public". Posting in the "private" state will not be considered as participation.
- Winners will be announced upon delivery of the prizes (prizes will be shipped around the end of May, 2022).
- For campaign inquiries, please email event@pigeon.com
*We cannot reply on Saturdays, Sundays, and holidays. - Please do not contact us by phone or DM on social networking sites.
- We will not be able to respond to any inquiries regarding the selection process.
Pigeon, winner of the grand prize in the BTAJ2019 Breastfeeding and Eating category, has launched an idea campaign in honor of March 9, Breastfeeding Day. Pigeon also released a new electric breast pump with LED display and rechargeable battery, which went on sale last month.
Let's take a look at the details from the press release.