- The following is content from the press release -
(headquartered in Shibuya-ku, Tokyo; Akikane Shiraishi, President) conducted a survey on child watchdog GPS services. This survey was conducted from January 22 to January 27, 2026, targeting 19,590 men and women in their 30s and 40s nationwide with children aged 4 to 6th grade.
(URL:https://www.ideation.co.jp/column/child_gps2026)
Survey Background and Objectives
With the increase in the number of women in the workforce and dual-earner households(*1) , more and more parents are absent from their homes during the daytime. At the same time, the declining birthrate and aging population have led to a downward trend in community watchdog activities and crime prevention measures(*2), further increasing the importance of child safety measures.
In recent years, there have also been reports of accidents involving children being left unattended on preschool buses or being accosted by suspicious persons, and there is a growing concern among families, communities, and schools about how to support children's safety when they go out, including to preschool, school, cram schools, and other places of learning.
In response to these changes in the social environment, there is a growing need to create an environment in which children can move and act safely, and demand is rapidly increasing for "child watchdog GPS services" that can monitor children's location information in real time. In addition to location information, services with communication functions such as sending and receiving voice messages are becoming increasingly popular, and awareness and interest in these services among parents and guardians are growing.
In order to gain a better understanding of the actual market situation, we have conducted a survey, as we did last year, on the awareness of child watchdog GPS services and services with a voice transmission function, as well as on the most popular services and services with high user satisfaction among the numerous child watchdog GPS services available. Through this survey, we aim to gain a deeper understanding of current market trends and user needs, and use this information to improve our services and consider new measures in the future.
(*1)Source: "Key Points of the Survey on the Number of Children Waiting for Admission in April 2024" by the Administration for Children and Families.
(*2)Source: "The 2008 School Arrival and Departure Crime Prevention Plan" by the Administration for Children and Families.
method of investigation
As in the previous survey (*3), 19,590 men and women in their 30s and 40s with children between the ages of 4 and 6th grade were asked about their awareness and use of the Child Watching GPS service (*4).
The screening survey for "ota.g," "BoT Talk," "Harokoko," "Mimane Mimamori GPS," and "Mimamori GPS" was conducted to confirm awareness of each company's service as a whole, so they are collectively referred to as "ota.g/otta.a/otta.s/otta.w," "GPS BoT/BoT Talk," "Harokoko/Harokoko Talk," "Mimane Mimamori GPS/Mimane Mimamori GPS," and "Mimamori GPS (formerly Dokokokana GPS). Kokoko Talk," "Mimane Mimamori GPS/Mimane Mimamori GPS Talk," and "Mimamori GPS (former Dokokokana GPS).
(*3) See "Survey Summary" for the previous survey.
(*4) Application-based monitoring service for GPS terminals
Subject of screening survey (*5):
amue link (Sony Network Communications Corporation)
Anshin Watcher (KDDI Corporation)
otta.a/otta.g/otta.s/otta.w (otta Corporation)
Kinsey GPS (EDION Cross Ventures, Inc.)
COCO-SECOM (Secom Co., Ltd.)
GPS BoT/BoT Talk (Beesize Corporation)
SayuU (Toyota Motor Corporation)
Soranome (Global Connection Inc.)
Harokoko/Harokoko Talk (Kokuyo Co., Ltd.)
Mamo Search (BBSS Co., Ltd.)
Mimete Mimamori GPS / Mimete Mimamori GPS Talk (Mixi Corporation)
Mimamolume GPS (Mimamolume Co., Ltd.)
Mimamori GPS (formerly Dokokokana GPS) (Softbank Corporation)
Mimori / Mimori Talk GPS (Dream Area Co., Ltd.)
(*5) 14 companies were selected based on the top Google searches for "GPS services for watching over children. (As of January 9, 2026) *Excluding summary sites.
Results of the "Child Watching GPS Service" Survey
1. Awareness of "Child watchdog GPS service" and "Child watchdog GPS service with voice transmission function" itself
Looking at the recognition rate of the Child Watching GPS service itself, 67.91 TP6T respondents were aware of the service, up 3.7 points from 64.21 TP6T in the previous survey.
Looking at the recognition rate of the child watchdog GPS service with voice sending function itself, 28.21 TP6T respondents were aware of the service, up 5.3 points from 22.91 TP6T in the previous survey.
2. recognition rate of each service of "Child Watching GPS
The recognition rate for each service was relatively high, with the top three services in the 20% range, with the fourth and fifth services also having recognition rates of around 10%. The first place was Mimamori GPS/Mimamori GPS Talk (24.6%), second was GPS BoT/BoT Talk (24.3%), third was Mimori/Mimori Talk GPS (22.0%), fourth was Momo Search (11.0%), and fifth was MimaMorme GPS (9.91 TP6T), with the top three services achieving relatively high recognition in the 201 TP6T range, and the fourth and fifth services also having recognition rates of around 101 TP6T.
3. Usage rate of each service of "Child Watching GPS
For the fifth consecutive year, "GPS BoT/BoT Talk" (7.0%) and "Mimane Mimamori GPS/Mimane Mimori GPS Talk" (5.5%) ranked first and second, respectively, in the usage rate of each service.
4. Overall satisfaction with each of the "Child Watching GPS" services (*6)
The overall satisfaction of each service was asked on a seven-point scale (very satisfied, satisfied, somewhat satisfied, undecided, somewhat dissatisfied, dissatisfied, and very dissatisfied), and the average score was calculated, showing that "GPS BoT/BoT Talk" (5.48 points) ranked first, indicating a high level of satisfaction compared to other services.
(*6) "GPS service for watching over children" Limited to the top 5 companies in terms of recognition and use. Mimamorme GPS" was added for the first time, but the recognition/usage rate was higher than expected, so we plan to collect additional samples in the future.
Key Points of the "Child Watching GPS Service" Survey
- The awareness rate of the child watchdog GPS service is 67.91 TP6T.
- Awareness rate of child watchdog GPS service with voice sending function is 28.21 TP6T
- The recognition rate for each of the child watch-over GPS services was No. 1 for "Mimane Mimamori GPS/Mimane Mimamori GPS Talk.
- GPS BoT/BoT Talk" ranked first in terms of usage rate and overall satisfaction with each of the child watchdog GPS services.
generalize
The results of the survey on child watchdog GPS services show that awareness of the service itself has expanded further since the previous year, indicating that the service is widely positioned as a safety measure for children when they are out and about.
In addition, awareness of services with a voice transmission function has also increased since the previous year's survey, suggesting that GPS services for watching over children are not just a means to keep track of their location, but are beginning to be valued as a means of communication with children even from remote locations.
In the future, the market is expected to grow further with the expansion of usage scenarios for child watchdog GPS services, centered on services with voice transmission functions that combine the functions of watching over children and communication.
Survey Summary
Subjects of the survey: Men and women in their 30s and 40s with children aged 4 to 6th grade (nationwide)
Survey method: Internet research
Survey period: January 22, 2026 - January 27, 2026
Valid responses: Pre-survey 19,590 samples ⇒ Main survey 890 samples
Surveyed by Ideation, Inc. (previous survey URL:https://www.ideation.co.jp/column/child_gps2025)
About Ideation Inc.
Ideation is an idea development company that supports corporate product development and promotional activities. Our mission is to lead our clients' businesses to success by thoroughly listening to and observing the voices of consumers and their daily lives, and developing next-step ideas from the findings we gather.
About Us
Company name: Ideation Inc.
Location: MARIX Ebisu Bldg. 4F, 4-4-6 Ebisu, Shibuya-ku, Tokyo
Representative: Shiraishi Akikane
Established: November 11, 2015
URL:https://www.ideation.co.jp/
Business activities: market research, idea development, advertising development, and various promotions
