Projector-type picture book that turns bedtime into a "magic hour" is now a long-time hit product.
- The following is content from the press release -
(Headquarters: Shinagawa-ku, Tokyo; President and CEO: Yukio Sugino; hereinafter "SEGA FEVE") announced that the cumulative sales of the "Dream Switch" series, a projector-type picture book that projects a picture book on the ceiling or wall to add color to parent-child time before bedtime, exceeded 600,000 units as of October 31, 2025. The Dream Switch series of projector-type picture book projectors, which are designed to add color to parent-child time before bedtime by projecting picture books. The latest model, "Dream Switch Basic Set," released in October 2025, sold 120% more units in the three weeks immediately following its release than the same period of the previous year's latest model. It is off to a good start with the support of the childcare segment, which wants to change the "painful time before bed" into the "magical time" between parents and children that they want to last longer.
The savior of child-rearing has evolved further and become a long hit! 600,000 units sold in the series!
Since its launch in 2017, the "Dream Switch" series of projector-type picture books has transformed the bedtime routine for children into a special time for parents who want to read their children many picture books, help them get a good night's sleep, and make bedtime routine easier. Many people on social networking sites and by word of mouth have called it "the savior of child-rearing" and "a god item for before bedtime". It has become a standard item for households raising children as a "moving picture book before bedtime" that is projected on the ceiling.
Bedrooms are transformed into theaters. It's also a great way to get away from "just a little more smartphone time" before bed.
In recent years, an increasing number of people have found it difficult to get away from the bright screen of their smartphones, even though they only intend to watch it for a little while before going to bed. Dream Switch" proposes a new option to replace such reliance on smartphones before going to bed with "theater time before going to sleep.
Instead of continuously looking at a bright screen up close like a smartphone or tablet, parents and children can create a calm and relaxing pre-bedtime time together that is gentle on the eyes and mind.
It is easy to operate and can be operated with a single remote control without getting out of bed. Once switched on, the rest is magic time for family time, an item fit for today's child-rearing households.
What is Dream Switch?
Dream Switch" is a projector-type picture book that adds color to the time parents and children spend together before bedtime. Since its release in 2017, "Dream Switch" has been a favorite of many families as a "savior" for child-rearing, offering a bedtime experience that allows parents and children to share the same story while lying down, while reducing the burden of reading to the child, It has been supported by many families as a "savior for child-rearing. The latest model, "Dream Switch Basic Set," is the first in the series to undergo a full model change, and has evolved to be approximately 50% smaller (compared to the previous model), making it easier to use in any location, from the bedroom to the car. With 36 content types built into the main unit and 8 types of exclusive software (sold separately), the "Dream Switch Basic Set" offers a wide variety of "Dream Switch" content to encourage parent-child conversations such as, "Which one should I choose today? and "Which one for today?" by combining the eight separately sold exclusive software titles. The device is equipped with a stamp card function, healing music, stretching exercises, and an ending sequence that encourages falling asleep, creating a "magical time for the family" that provides satisfaction and peace of mind even in a short period of time.
Product Information
- Product name: DREAM SWITCH Basic Set
- Contents: main unit x 1, remote control x 1, base x 1, dedicated software x 1, power cable (USB-TypeC-USB-TypeA) x 1, instruction manual x 1, warranty card x 1
- Product size: 137 mm (width) X 133 mm (height) X 91 mm (depth)
- Ages: 3 years and up
- Price: 9,350 yen (tax included)
- Copyright：ⒸSEGA FAVE 2025
- Release date: October 23, 2025 (Thursday)
