- The following is content from the press release -

■Kyoto Prefecture will hold a photo/movie contest on social networking services for moments of joy in child-rearing.
In addition to prizes for the best entries, a PR video will be produced using some of the submitted entries to convey the joy of child-rearing and spread a positive image of child-rearing to a wide range of generations.
1 Application period
From Wednesday, October 1 to Sunday, November 30, 2025
2 Details of the recruitment
We are looking for "ee-face" photos and videos on SNS that capture the joys, anger, sorrows, and joys of pregnancy and daily child-rearing.
(images sought): Unforgettable time spent with parents and children, happenings during child-rearing, "aha" scenes during child-rearing, cute, funny, and special expressions and gestures of children, etc.
3 Eligibility for Application
Those who live, work or study in Kyoto Prefecture
4 How to apply (either (1) or (2))
(1) On your TikTok or Instagram account, (1) use the original soundtrack "Kodomo Ee-face" (*) as background music, (2) add the hashtag "#Kodomo Ee-face", and (3) post a photo or movie of your child raising "Ee-face" on the TikTok or Instagram account of the secretariat. (For Instagram, please use "Stories" and "Movie Contest". (For Instagram, Stories are not eligible.)
(2) Send photos and videos by e-mail. (Send to: info@welove-kyoto.com)
5 Selection Method for Excellent Entries
- The secretariat will select the best entries (a small number) from those with the highest number of likes, comments, etc., and award prizes such as picture book gifts with a choice of Cheki.
- We will use some of the submitted works to create a PR video that conveys the joy of child-rearing.
6 Contest Web site
Original sound source "Kodomo Ee-face" (Children's Faces)
- Original music for this contest. The music was created with the aim of spreading the contest postings on social networking sites and motivating participation by using it as background music, which is perfect for the "ee-face" contest.
- Sung by Yutaro Yamashita, a singer currently appearing on NHK E-television's popular program "The Wakey Show














