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BetterDays, the company behind the BTA2024 Grand Prize winning milkmagic, selected for the Tokyo Metropolitan Government's "APT Women" program to promote female venture growth.

- The following is content from the press release -

BetterDays Inc.(Head office: Shinagawa-ku, Tokyo; Representative Director: Mio Okawa) is pleased to announce that it has been selected by the Tokyo Metropolitan Government for the "APT Women" program to promote the growth of women's venture businesses.

We are honored to be selected for the APT Women program, which has produced many of Japan's leading women entrepreneurs. We are honored that our company, whose philosophy is to "make housework simpler," has been selected for the APT Women program, which has produced many of Japan's leading female entrepreneurs. Through this program, Mio Ohkawa, President and CEO, will acquire management knowledge and skills to further scale up her own business, as well as build a network with other participants and mentors to accelerate the growth of her business.

About the adopted project

We modern people are so busy with child-rearing and work that it is difficult to have time to relax in our daily lives. We want to change this situation and help people have more time in their daily lives. We have established our business based on the philosophy of "simplifying housework.

BetterDays hopes to help people in today's world live "better days" by simplifying household chores through products such as "milkmagic," an automatic milk maker that automates the milk preparation process at the touch of a button. Taking this opportunity, we will strive to further expand our business, enhance the value of our products, and strive to bring a more comfortable life to as many people as possible.

About APT Women

APT Women is a Tokyo Metropolitan Government (TMG) support program that provides women who want to start a business or grow as business owners with the knowledge and skills necessary to manage and scale up their businesses, as well as opportunities for collaboration in business promotion. To date, 280 companies have been selected for the program, which has raised a total of approximately 24.2 billion yen in funding, and has collaborated with more than 900 major companies.

APT Women official website:https://apt-women.metro.tokyo.lg.jp/

About BetterDays, Inc.

BetterDays, Inc. designs and sells products related to baby care, childcare, nursing care, and housework to help people in today's society have a more relaxed lifestyle. BetterDays Inc. plans and sells products related to baby care, childcare, nursing care, and housework so that people living in the modern age can have a more relaxed lifestyle.
Company name: BetterDays Inc.
Representative Director: Mio Okawa
Establishment: February 2024
Location: Terada Warehouse G1 Bldg. 2F, 2-6-4 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Business activities: Sales and planning of products related to baby care, childcare, nursing care, and housework
HP: https://betterdays-jp.com/pages/about